Hand Audience in Germany
Hand has an estimated audience of 1,374,166 people in Germany. 74.1% are female, 25.9% are male, average age 39.5. Top brand affinities: Rossmann, Home Office, Este, Veneto, Mothercare, Time (magazine).
Top brand affinities include Rossmann, Home Office, Este, Veneto, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Hand audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Creativity, Pet Ownership.
Category: Health · Type: Topic
Demographics of Hand fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 39.5 |
| Estimated audience size | 1,374,166 |
Audience persona
The typical Hand fan in Germany is more female, around 39.5 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Home Office | 1.74× | Business & Career |
| Este, Veneto | 2.47× | Travel & Leisure |
| Mothercare | 1.82× | Kids & Family |
| Time (magazine) | 1.84× | News |
| Snow White (Fables) | 1.74× | Literature |
| Bank account | 1.8× | Business & Career |
| Esra Erol | 3.05× | Movies & TV |
| Cachorro | 1.86× | Pets & Animals |
| Women's empowerment | 1.75× | Politics & Society |
| Samanyolu Haber | 2.09× | Movies & TV |
| Ipekyol | 1.89× | Shopping |
| Rancidification | 6.9× | Business & Career |
| Fatteh | 4.48× | Food & Beverages |
| Joaquín Guzmán Loera | 2.76× | Politics & Society |
| Kerala | 1.63× | Travel & Leisure |
| The Equalizer | 1.88× | Movies & TV |
| Fat-tailed sheep | 7.96× | Pets & Animals |
| Japanese domestic market | 1.71× | Politics & Society |
| MS Mode | 2.37× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.71 |
| Pet Ownership | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Healthy Lifestyle | BALANCE | 1.27 |
| DIY Mentality | THRILL | 1.24 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
See Hand audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.