Hand Audience in Germany
Hand has an estimated audience of 1,374,166 people in Germany. 74.1% are female, 25.9% are male, average age 39.5. Top brand affinities: Western Union, Manicure, Real property, Tagesschau, Nail salon.
Top brand affinities include Western Union, Manicure, Real property, with strongest over-indexing on Western Union (7.96× the country average). Demographically, the Hand audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Creativity, Pet Ownership.
Category: Health · Type: Topic
Demographics of Hand fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 39.5 |
| Estimated audience size | 1,374,166 |
Audience persona
The typical Hand fan in Germany is more female, around 39.5 years old, with strong Creativity tendencies and a notable affinity for Western Union.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.96× | Business & Career |
| Manicure | 6.58× | Beauty & Wellness |
| Real property | 5.65× | Home & Garden |
| Tagesschau | 2.36× | Movies & TV |
| Nail salon | 5.9× | Beauty & Wellness |
| Italo disco | 9.25× | Music & Radio |
| Satire | 4.61× | Literature |
| Artificial nails | 5.1× | Beauty & Wellness |
| Pets | 1.74× | Pets & Animals |
| Pedicure | 3.67× | Beauty & Wellness |
| Automobiles | 1.71× | Cars & Mobility |
| Knitting | 2.84× | Home & Garden |
| Bonprix | 2.5× | Shopping |
| Massage table | 7.78× | Health |
| Rossmann | 1.88× | Shopping |
| Deichmann | 1.93× | Shopping |
| German television comedy | 4.18× | Movies & TV |
| Do it yourself (DIY) | 1.6× | Home & Garden |
| Netto Marken-Discount | 1.6× | Shopping |
| BAUR | 3.09× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.71 |
| Pet Ownership | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Healthy Lifestyle | BALANCE | 1.27 |
| DIY Mentality | THRILL | 1.24 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
See Hand audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.