Rascasse Audience Intelligence

Hand Audience in United States

A data profile of the people who buy, follow and care about Hand in United States — modelled from more than twelve digital signal sources. Hand has an estimated audience of 16,912,537 people in United States.

#1386among Topic in United States#79in Health

The average Hand fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Manicure, Artificial nails, Personal care, with strongest over-indexing on Manicure (2.67× the country average).

Demographically, the Hand audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hand fan in United States is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Manicure.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hand profile in United States.

Audience size
16.9M
in United States
Gender
69.5%♀
30.5% male
Age
40.9
average years
Country rank
#2026
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hand fans

69.5% are female, 30.5% are male, average age 40.9.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Hand audience in United States
MetricValue
Female69.5%
Male30.5%
Average age40.9
Estimated audience size16,912,537
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Hand audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Hand audience comes from United States.

Worldwide audience distribution share by country for Hand
CountryShare
United States21.9%
United Kingdom4.8%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hand audience in United States is strongest.

Fig. 05

Top regions by affinity

Hand fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.44×
02Texas~1.5M1.20×
03Utah~200K1.19×
04California~2M1.15×
05Washington~400K1.12×
06Indiana~300K1.09×
07Kentucky~200K1.09×
08Oklahoma~200K1.09×
09Georgia~600K1.08×
10Virginia~400K1.08×
11Arizona~400K1.08×
12Montana~50K1.07×
13Pennsylvania~600K1.06×
14Oregon~200K1.06×
15Alaska~40K1.06×
16Nebraska~90K1.04×
17Louisiana~200K1.03×
18Arkansas~100K1.02×
19North Carolina~500K1.01×
20New Jersey~400K1.01×
21South Carolina~300K1.01×
22North Dakota~40K1.01×
23New York~900K1.00×
24Illinois~600K1.00×
25Kansas~100K1.00×
26New Mexico~90K1.00×
27Ohio~500K0.99×
28Michigan~400K0.99×
29Missouri~300K0.98×
30West Virginia~80K0.98×
31South Dakota~40K0.98×
32Maryland~300K0.97×
33Idaho~80K0.96×
34Rhode Island~50K0.96×
35Alabama~200K0.95×
36Nevada~200K0.95×
37Florida~1M0.94×
38Massachusetts~300K0.94×
39Wisconsin~200K0.94×
40Minnesota~200K0.94×
41Connecticut~200K0.93×
42Mississippi~100K0.93×
43Iowa~100K0.92×
44Vermont~30K0.91×
45Tennessee~300K0.90×
46New Hampshire~60K0.90×
47Maine~50K0.90×
48Colorado~200K0.87×
49Delaware~40K0.83×
50Washington, District of Columbia~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Hand, United States
0.80×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hand audience
#·InterestCategoryAffinity×
01Artificial nailsBeauty & Wellness3.21×
02ManicureBeauty & Wellness2.67×
03Nail salonBeauty & Wellness2.64×
04Eyelash extensionsBeauty & Wellness2.54×
05HormoneHealth2.19×
06PedicureBeauty & Wellness2.18×
07Non-alcoholic beverageFood & Beverages2.15×
08Natural skin careBeauty & Wellness1.88×
09Made in USABusiness & Career1.77×
10GeneticsKids & Family1.75×
11Personal careHealth1.70×
12MoisturizerHome & Garden1.69×
13Real propertyHome & Garden1.67×
14DentistryBusiness & Career1.64×
15Britney SpearsMusic & Radio1.61×
16PastryFood & Beverages1.60×
17MassageHealth1.60×
18Subscription business modelShopping1.54×
19InnovationBusiness & Career1.53×
20J. C. PenneyShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hand audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
SpiritualityBALANCE1.24×
DIY MentalityTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hand audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Social Media UsageJOY0.86×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hand have in United States?

Hand has an estimated audience of 16,912,537 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hand fans?

69.5% of Hand fans are female, 30.5% are male, with an average age of 40.9 years.

03

Which brands do Hand fans like most?

Hand fans show strongest brand affinity for Manicure (2.67×), Artificial nails (3.21×), and Personal care (1.7×) over the country average.

04

Where do Hand fans live in United States?

Hand fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Hand fans also like?

Beyond Hand itself, the audience over-indexes on Artificial nails (3.21×), Personal care (1.7×), Eyelash extensions (2.54×), and Genetics (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Hand audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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