A data profile of the people who buy, follow and care about Hand in United Kingdom — modelled from more than twelve digital signal sources. Hand has an estimated audience of 3,698,633 people in United Kingdom.
The average Hand fan in United Kingdom is 41.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Manicure, Hobby, Wikipedia, with strongest over-indexing on Manicure (4.09× the country average).
Demographically, the Hand audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hand fan in United Kingdom is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Manicure.
The key figures that characterise the Hand profile in United Kingdom.
76.9% are female, 23.1% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 41.9 |
| Estimated audience size | 3,698,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Hand audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
Where the Hand audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.46× | |
| 02 | Yorkshire and the Humber | ~400K | 1.32× | |
| 03 | Wales | ~200K | 1.18× | |
| 04 | North East | ~200K | 1.12× | |
| 05 | South East | ~500K | 1.06× | |
| 06 | Scotland | ~300K | 0.99× | |
| 07 | Northern Ireland | ~100K | 0.96× | |
| 08 | South West | ~300K | 0.91× | |
| 09 | England | ~3M | 0.87× | |
| 10 | East of England | ~300K | 0.83× | |
| 11 | East Midlands | ~200K | 0.83× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Hand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure | Beauty & Wellness | 4.09× | ||
| 02 | Nail salon | Beauty & Wellness | 3.83× | ||
| 03 | Artificial nails | Beauty & Wellness | 3.72× | ||
| 04 | Adoption | Kids & Family | 3.22× | ||
| 05 | Mother's Day | Kids & Family | 2.98× | ||
| 06 | Wikipedia | Internet & Social Media | 2.66× | ||
| 07 | Refrigerator | Home & Garden | 2.54× | ||
| 08 | Hot tub | Home & Garden | 2.49× | ||
| 09 | Volunteering | Politics & Society | 2.39× | ||
| 10 | Esso | Cars & Mobility | 2.37× | ||
| 11 | Hobby | Home & Garden | 2.28× | ||
| 12 | Mobile home | Cars & Mobility | 2.27× | ||
| 13 | Primark | Shopping | 1.83× | ||
| 14 | Internet & Social Media | 1.80× | |||
| 15 | Aldi | Shopping | 1.78× | ||
| 16 | Distilled beverage | Food & Beverages | 1.75× | ||
| 17 | Kitchen | Home & Garden | 1.74× | ||
| 18 | William Hill (bookmaker) | Games | 1.68× | ||
| 19 | Weddings | Kids & Family | 1.61× | ||
| 20 | Politics | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.53× | |
| Healthy Lifestyle | BALANCE | 1.33× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.78× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Sustainability | BALANCE | 0.89× |
Hand has an estimated audience of 3,698,633 people in United Kingdom, concentrated in England and South East.
76.9% of Hand fans are female, 23.1% are male, with an average age of 41.9 years.
Hand fans show strongest brand affinity for Manicure (4.09×), Hobby (2.28×), and Wikipedia (2.66×) over the country average.
Hand fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hand itself, the audience over-indexes on Hobby (2.28×), Wikipedia (2.66×), Volunteering (2.39×), and Kitchen (1.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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