Foot Audience in Germany
Foot has an estimated audience of 1,498,557 people in Germany. 72.7% are female, 27.3% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Tagesschau, Real property, Pets.
The average Foot fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Foot audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Foot fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 40.8 |
| Estimated audience size | 1,498,557 |
Audience persona
The typical Foot fan in Germany is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 394,533 | 1.2× |
| Bayern | 231,198 | 0.96× |
| Baden-Württemberg | 225,635 | 1.1× |
| Niedersachsen | 164,432 | 1.13× |
| Hessen | 116,191 | 1.02× |
| Rheinland-Pfalz | 81,298 | 1.08× |
| Sachsen | 71,773 | 0.98× |
| Berlin | 60,179 | 0.9× |
| Schleswig-Holstein | 54,056 | 1× |
| Brandenburg | 44,167 | 0.95× |
| Thüringen | 37,012 | 0.97× |
| Sachsen-Anhalt | 36,359 | 0.94× |
| Hamburg | 32,155 | 0.95× |
| Mecklenburg-Vorpommern | 27,327 | 0.96× |
| Saarland | 17,954 | 0.98× |
| Bremen | 11,380 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 6.63× | Business & Career |
| Tagesschau | 2.41× | Movies & TV |
| Real property | 5.33× | Home & Garden |
| Pets | 1.74× | Pets & Animals |
| Pandora | 4.49× | Fashion & Accessoires |
| TikTok | 1.56× | Internet & Social Media |
| Pedicure | 3.58× | Beauty & Wellness |
| Manicure | 3.6× | Beauty & Wellness |
| Satire | 3.57× | Literature |
| Spiegel Online | 1.69× | News |
| Felix Baumgartner | 3.61× | Sports |
| Automobiles | 1.61× | Cars & Mobility |
| Skin care | 2.51× | Beauty & Wellness |
| H&M | 1.73× | Shopping |
| Do it yourself (DIY) | 1.62× | Home & Garden |
| Bonprix | 2.27× | Shopping |
| Leggings | 3.15× | Fashion & Accessoires |
| Italo disco | 6.16× | Music & Radio |
| Nail salon | 3.66× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.43 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Pet Ownership | JOY | 1.4 |
| Creativity | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 6.1% |
| Brazil | 3.7% |
See Foot audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Foot have in Germany?
Foot has an estimated audience of 1,498,557 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Foot fans?
72.7% of Foot fans are female, 27.3% are male, with an average age of 40.8 years.
Which brands do Foot fans like most?
Foot fans show strongest brand affinity for Jotex (78.71×), Western Union (6.63×), and Tagesschau (2.41×) over the country average.
Where do Foot fans live in Germany?
Foot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 394,533), Bayern (reach 231,198), and Baden-Württemberg (reach 225,635). These three regions account for the largest share of the active audience.
What other brands do Foot fans also like?
Beyond Foot itself, the audience over-indexes on Western Union (6.63×), Tagesschau (2.41×), Real property (5.33×), and Pets (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.