A data profile of the people who buy, follow and care about Foot in United Kingdom — modelled from more than twelve digital signal sources. Foot has an estimated audience of 5,273,157 people in United Kingdom.
The average Foot fan in United Kingdom is 45.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Hobby, Kitchen, with strongest over-indexing on Volunteering (3.07× the country average).
Demographically, the Foot audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Foot fan in United Kingdom is more female, around 45.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Volunteering.
The key figures that characterise the Foot profile in United Kingdom.
77.9% are female, 22.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 45.3 |
| Estimated audience size | 5,273,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Foot audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 6.1% |
| Brazil | 3.7% |
Where the Foot audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.49× | |
| 02 | Yorkshire and the Humber | ~600K | 1.43× | |
| 03 | North East | ~300K | 1.23× | |
| 04 | Wales | ~300K | 1.07× | |
| 05 | Northern Ireland | ~200K | 1.03× | |
| 06 | Scotland | ~500K | 0.99× | |
| 07 | South East | ~700K | 0.93× | |
| 08 | England | ~4M | 0.91× | |
| 09 | East Midlands | ~300K | 0.85× | |
| 10 | East of England | ~400K | 0.83× | |
| 11 | South West | ~300K | 0.77× | |
| 12 | North West | ~300K | 0.54× |
The strongest cross-interests of the Foot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shoe insert | Health | 6.58× | ||
| 02 | Hormone | Health | 3.86× | ||
| 03 | Volunteering | Politics & Society | 3.07× | ||
| 04 | Mother's Day | Kids & Family | 2.96× | ||
| 05 | Adoption | Kids & Family | 2.93× | ||
| 06 | Refrigerator | Home & Garden | 2.63× | ||
| 07 | Hot tub | Home & Garden | 2.52× | ||
| 08 | Mobile home | Cars & Mobility | 2.44× | ||
| 09 | Wikipedia | Internet & Social Media | 2.41× | ||
| 10 | Hobby | Home & Garden | 2.28× | ||
| 11 | Esso | Cars & Mobility | 2.16× | ||
| 12 | Kitchenware | Home & Garden | 2.06× | ||
| 13 | Kitchen | Home & Garden | 1.88× | ||
| 14 | Aldi | Shopping | 1.87× | ||
| 15 | Internet & Social Media | 1.70× | |||
| 16 | Distilled beverage | Food & Beverages | 1.69× | ||
| 17 | Politics | Politics & Society | 1.67× | ||
| 18 | William Hill (bookmaker) | Games | 1.60× | ||
| 19 | Ryanair | Travel & Leisure | 1.59× | ||
| 20 | Weddings | Kids & Family | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.37× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| DIY Mentality | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Patriotism | CONSERVATISM | 0.92× |
Foot has an estimated audience of 5,273,157 people in United Kingdom, concentrated in England and South East.
77.9% of Foot fans are female, 22.1% are male, with an average age of 45.3 years.
Foot fans show strongest brand affinity for Volunteering (3.07×), Hobby (2.28×), and Kitchen (1.88×) over the country average.
Foot fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Foot itself, the audience over-indexes on Hobby (2.28×), Kitchen (1.88×), Refrigerator (2.63×), and Wikipedia (2.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Foot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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