Shoe insert Audience in Germany
Shoe insert has an estimated audience of 256,776 people in Germany. 73.4% are female, 26.6% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Flip-flops, Foot, Sandal, Linen, Toe.
The average Shoe insert fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Flip-flops, Foot, Sandal, with strongest over-indexing on Flip-flops (18.3× the country average). Demographically, the Shoe insert audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Shoe insert fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 41.0 |
| Estimated audience size | 256,776 |
Audience persona
The typical Shoe insert fan in Germany is more female, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for Flip-flops.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,538 | 1.01× |
| Bayern | 45,592 | 1.1× |
| Baden-Württemberg | 41,396 | 1.18× |
| Niedersachsen | 25,656 | 1.03× |
| Hessen | 19,388 | 0.99× |
| Berlin | 14,976 | 1.3× |
| Sachsen | 12,834 | 1.02× |
| Rheinland-Pfalz | 11,408 | 0.89× |
| Schleswig-Holstein | 8,191 | 0.89× |
| Hamburg | 7,079 | 1.22× |
| Brandenburg | 6,809 | 0.85× |
| Thüringen | 6,449 | 0.99× |
| Sachsen-Anhalt | 5,299 | 0.8× |
| Mecklenburg-Vorpommern | 3,602 | 0.73× |
| Saarland | 2,738 | 0.87× |
| Bremen | 2,480 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flip-flops | 18.3× | Fashion & Accessoires |
| Foot | 13.46× | Health |
| Sandal | 9.26× | Fashion & Accessoires |
| Linen | 8.73× | Fashion & Accessoires |
| Toe | 15× | Health |
| Joint | 10.88× | Health |
| Knee | 12.59× | Health |
| Therapy | 2.91× | Health |
| Lightweight | 12.71× | Sports |
| Birkenstock | 4.01× | Fashion & Accessoires |
| Sock | 7.03× | Fashion & Accessoires |
| Wobenzym | 8.65× | Health |
| Arthritis awareness | 6.42× | Health |
| Vertebral column | 8.66× | Health |
| Stress (biology) | 2.31× | Health |
| Physical therapy | 4.05× | Business & Career |
| Waterproofing | 6.3× | Home & Garden |
| Sneakers (footwear) | 2.36× | Fashion & Accessoires |
| Life extension | 4× | Health |
| Hip | 12.86× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.57 |
| Community Orientation | OPEN | 1.38 |
| Creativity | OPEN | 1.3 |
| Early Adopter Mentality | POWER | 1.25 |
| Design Affinity | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.3% |
| United Kingdom | 10.3% |
| Australia | 7.3% |
See Shoe insert audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shoe insert have in Germany?
Shoe insert has an estimated audience of 256,776 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shoe insert fans?
73.4% of Shoe insert fans are female, 26.6% are male, with an average age of 41.0 years.
Which brands do Shoe insert fans like most?
Shoe insert fans show strongest brand affinity for Flip-flops (18.3×), Foot (13.46×), and Sandal (9.26×) over the country average.
Where do Shoe insert fans live in Germany?
Shoe insert fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,538), Bayern (reach 45,592), and Baden-Württemberg (reach 41,396). These three regions account for the largest share of the active audience.
What other brands do Shoe insert fans also like?
Beyond Shoe insert itself, the audience over-indexes on Foot (13.46×), Sandal (9.26×), Linen (8.73×), and Toe (15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shoe insert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.