Rascasse Audience Intelligence

Shoe insert Audience in Germany

A data profile of the people who buy, follow and care about Shoe insert in Germany — modelled from more than twelve digital signal sources. Shoe insert has an estimated audience of 256,776 people in Germany.

#6643among Topic in Germany#544in Health

The average Shoe insert fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Flip-flops, Foot, Sandal, with strongest over-indexing on Flip-flops (18.3× the country average).

Demographically, the Shoe insert audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shoe insert fan in Germany is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Flip-flops.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoe insert profile in Germany.

Audience size
257K
in Germany
Gender
73.4%♀
26.6% male
Age
41.0
average years
Country rank
#19317
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shoe insert fans

73.4% are female, 26.6% are male, average age 41.0.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Shoe insert audience in Germany
MetricValue
Female73.4%
Male26.6%
Average age41.0
Estimated audience size256,776
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Shoe insert audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Shoe insert audience comes from Germany.

Worldwide audience distribution share by country for Shoe insert
CountryShare
United States42.3%
United Kingdom10.3%
Australia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoe insert audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shoe insert fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.15×
02Bremen~2K1.13×
03Baden-Württemberg~40K1.12×
04Hamburg~7K1.12×
05Bayern~40K1.08×
06Sachsen~10K1.03×
07Niedersachsen~30K1.01×
08Thüringen~6K0.99×
09Nordrhein-Westfalen~60K0.98×
10Hessen~20K0.97×
11Saarland~3K0.97×
12Brandenburg~8K0.95×
13Sachsen-Anhalt~6K0.95×
14Rheinland-Pfalz~10K0.94×
15Schleswig-Holstein~9K0.94×
16Mecklenburg-Vorpommern~5K0.93×
Fig. 06

Affinity by region

Affinity by region — Shoe insert, Germany
0.93×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shoe insert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shoe insert audience
#·InterestCategoryAffinity×
01Flip-flopsFashion & Accessoires18.30×
02ToeHealth15.00×
03FootHealth13.46×
04HipHealth12.86×
05LightweightSports12.71×
06KneeHealth12.59×
07JointHealth10.88×
08SandalFashion & Accessoires9.26×
09LinenFashion & Accessoires8.73×
10Vertebral columnHealth8.66×
11WobenzymHealth8.65×
12SockFashion & Accessoires7.03×
13Arthritis awarenessHealth6.42×
14WaterproofingHome & Garden6.30×
15Physical therapyBusiness & Career4.05×
16BirkenstockFashion & Accessoires4.01×
17Life extensionHealth4.00×
18TherapyHealth2.91×
19Sneakers (footwear)Fashion & Accessoires2.36×
20Stress (biology)Health2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shoe insert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shoe insert audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
TraditionCONSERVATISM1.56×
CreativityOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shoe insert audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Risk AppetiteTHRILL0.90×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shoe insert have in Germany?

Shoe insert has an estimated audience of 256,776 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shoe insert fans?

73.4% of Shoe insert fans are female, 26.6% are male, with an average age of 41.0 years.

03

Which brands do Shoe insert fans like most?

Shoe insert fans show strongest brand affinity for Flip-flops (18.3×), Foot (13.46×), and Sandal (9.26×) over the country average.

04

Where do Shoe insert fans live in Germany?

Shoe insert fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shoe insert fans also like?

Beyond Shoe insert itself, the audience over-indexes on Foot (13.46×), Sandal (9.26×), Linen (8.73×), and Toe (15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Shoe insert audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shoe insert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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