Toe Audience in Germany
Toe has an estimated audience of 646,748 people in Germany. 76.0% are female, 24.0% are male, average age 42.6. Top brand affinities: Rossmann, Mothercare, Este, Veneto, Time (magazine), Joaquín Guzmán Loera.
Top brand affinities include Rossmann, Mothercare, Este, Veneto, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Toe audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Category: Health · Type: Topic
Demographics of Toe fans
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 42.6 |
| Estimated audience size | 646,748 |
Audience persona
The typical Toe fan in Germany is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Mothercare | 1.67× | Kids & Family |
| Este, Veneto | 1.94× | Travel & Leisure |
| Time (magazine) | 1.57× | News |
| Joaquín Guzmán Loera | 4.48× | Politics & Society |
| Esra Erol | 3.68× | Movies & TV |
| Bank account | 1.56× | Business & Career |
| Brunello Cucinelli | 2.38× | Fashion & Accessoires |
| Rancidification | 7.31× | Business & Career |
| Women's empowerment | 1.71× | Politics & Society |
| Cachorro | 1.58× | Pets & Animals |
| Pro-Ject | 2.91× | Music & Radio |
| Samanyolu Haber | 1.99× | Movies & TV |
| Fatteh | 4.34× | Food & Beverages |
| Fat-tailed sheep | 8.49× | Pets & Animals |
| Roger Federer | 1.51× | Sports |
| Jersey (fabric) | 1.97× | Fashion & Accessoires |
| Buying and Selling Real Estate | 2.68× | Home & Garden |
| Janitor | 2.3× | Home & Garden |
| Karaman | 3.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.51 |
| Healthy Lifestyle | BALANCE | 1.32 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Creativity | OPEN | 1.3 |
| Design Affinity | PREMIUM | 1.26 |
| Price Sensitivity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| United Kingdom | 7.4% |
| Mexico | 4.8% |
See Toe audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.