Toe Audience in United States

Toe has an estimated audience of 7,874,037 people in United States. 75.6% are female, 24.4% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Dentistry, Dollar General, Made in USA.

The average Toe fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Dentistry, with strongest over-indexing on Kia Sportage (20.14× the country average). Demographically, the Toe audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Toe fans

Demographic split for Toe audience in United States
MetricValue
Female75.6%
Male24.4%
Average age42.0
Estimated audience size7,874,037

Audience persona

The typical Toe fan in United States is more female, around 42.0 years old, with strong Creativity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Toe in United States
RegionReachAffinity
California951,0721.1×
Texas851,0261.26×
Florida598,6311.12×
New York428,0970.97×
Georgia278,8561.15×
Illinois264,3491.01×
North Carolina262,5061.11×
Pennsylvania256,2180.97×
Ohio242,8871×
Virginia225,2751.17×
Michigan212,4081.03×
New Jersey190,7860.95×
Washington176,6111.12×
Tennessee175,1031.11×
Arizona168,0801.05×
Indiana158,4591.1×
Massachusetts153,6000.99×
Maryland146,8791.08×
Missouri140,2331.1×
South Carolina117,2080.99×
Alabama113,2451.03×
Kentucky108,0101.09×
Colorado107,8280.87×
Louisiana107,4331.06×
Minnesota100,7250.89×
Oklahoma99,1691.13×
Wisconsin95,3670.81×
Oregon85,1690.94×
Nevada76,6491.01×
Arkansas75,7351.17×
Mississippi75,5791.17×
Connecticut74,9610.95×
Kansas70,3771.13×
Iowa68,1951.05×
Utah65,0810.92×
West Virginia45,8341.25×
Nebraska40,9571.04×
New Mexico38,4490.97×
Idaho36,4090.92×
Hawaii30,3460.9×
New Hampshire27,9380.9×
Rhode Island21,8800.87×
Maine21,6320.77×
Washington, District of Columbia18,9150.8×
Alaska17,6071.05×
Delaware17,5580.81×
Montana16,7210.77×
South Dakota16,4190.9×
North Dakota15,9870.99×
Vermont9,6420.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toe audience
BrandAffinityCategory
Kia Sportage20.14×Cars & Mobility
Honda HR-V13.7×Cars & Mobility
Dentistry2.75×Business & Career
Dollar General1.8×Shopping
Made in USA2.73×Business & Career
Artificial nails3.55×Beauty & Wellness
Hormone3.52×Health
Pre-school playgroup14.39×Kids & Family
Houston Astros3.57×Sports
J. C. Penney2.09×Shopping
Personal care1.77×Health
Los Angeles Dodgers2.76×Sports
Texas Roadhouse1.53×Food & Beverages
Dollar Tree1.53×Shopping
Jeep Grand Cherokee4.11×Cars & Mobility
Manicure2.49×Beauty & Wellness
Nail salon2.68×Beauty & Wellness
Pedicure2.6×Beauty & Wellness
Real property1.91×Home & Garden
Five Below1.94×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toe audience
TraitClusterScore
CreativityOPEN1.24
IndulgenceJOY1.16
Price SensitivityPREMIUM1.15
DIY MentalityTHRILL1.13
Healthy LifestyleBALANCE1.12
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Toe
CountryShare
United States29.8%
United Kingdom7.4%
Mexico4.8%

See Toe audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Toe have in United States?

Toe has an estimated audience of 7,874,037 people in United States, concentrated in California and Texas.

What is the gender split and age of Toe fans?

75.6% of Toe fans are female, 24.4% are male, with an average age of 42.0 years.

Which brands do Toe fans like most?

Toe fans show strongest brand affinity for Kia Sportage (20.14×), Honda HR-V (13.7×), and Dentistry (2.75×) over the country average.

Where do Toe fans live in United States?

Toe fans in United States are most concentrated in California (reach 951,072), Texas (reach 851,026), and Florida (reach 598,631). These three regions account for the largest share of the active audience.

What other brands do Toe fans also like?

Beyond Toe itself, the audience over-indexes on Honda HR-V (13.7×), Dentistry (2.75×), Dollar General (1.8×), and Made in USA (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.