Rascasse Audience Intelligence

Lightweight Audience in Germany

A data profile of the people who buy, follow and care about Lightweight in Germany — modelled from more than twelve digital signal sources. Lightweight has an estimated audience of 440,596 people in Germany.

#4989among Topic in Germany#1021in Sports

The average Lightweight fan in Germany is 38.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Heated clothing, Monty Python's Life of Brian, Outerwear, with strongest over-indexing on Heated clothing (13× the country average).

Demographically, the Lightweight audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lightweight fan in Germany is more male, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Heated clothing.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lightweight profile in Germany.

Audience size
441K
in Germany
Gender
40.3%♀
59.7% male
Age
38.3
average years
Country rank
#12969
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lightweight fans

40.3% are female, 59.7% are male, average age 38.3.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Lightweight audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age38.3
Estimated audience size440,596
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Lightweight audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3923%
40-4923%
50+14%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Lightweight audience comes from Germany.

Worldwide audience distribution share by country for Lightweight
CountryShare
United States35.7%
United Kingdom8.4%
Taiwan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lightweight audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lightweight fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.40×
02Baden-Württemberg~80K1.38×
03Hessen~40K1.31×
04Berlin~20K1.25×
05Hamburg~10K1.09×
06Nordrhein-Westfalen~100K1.03×
07Bremen~4K1.02×
08Rheinland-Pfalz~20K0.99×
09Sachsen~20K0.94×
10Saarland~5K0.93×
11Niedersachsen~40K0.88×
12Schleswig-Holstein~10K0.87×
13Brandenburg~10K0.84×
14Mecklenburg-Vorpommern~7K0.82×
15Sachsen-Anhalt~9K0.81×
16Thüringen~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Lightweight, Germany
0.81×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lightweight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lightweight audience
#·InterestCategoryAffinity×
01Heated clothingFashion & Accessoires13.00×
02Monty Python's Life of BrianMovies & TV13.00×
03Kate BosworthMovies & TV13.00×
04Amber VallettaFashion & Accessoires13.00×
05Food steamerHome & Garden13.00×
06Shoe insertHealth12.71×
07FarfetchShopping6.37×
08Air purifierHome & Garden5.34×
09OuterwearFashion & Accessoires5.09×
10Kitchen knifeHome & Garden4.22×
11Sustainable clothingFashion & Accessoires4.11×
12Bicycle wheelCars & Mobility4.00×
13Tour de FranceSports2.73×
14LeggingsFashion & Accessoires2.57×
15Real propertyHome & Garden2.54×
16Electric bicycleCars & Mobility2.34×
17RefrigeratorHome & Garden2.10×
18Singer-songwriterMusic & Radio1.96×
19FRITZ!BoxTechnology & Electronics1.68×
20Musical instrumentMusic & Radio1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lightweight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lightweight audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.82×
Early Adopter MentalityPOWER1.76×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lightweight audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
ExtroversionTHRILL0.84×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lightweight have in Germany?

Lightweight has an estimated audience of 440,596 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Lightweight fans?

40.3% of Lightweight fans are female, 59.7% are male, with an average age of 38.3 years.

03

Which brands do Lightweight fans like most?

Lightweight fans show strongest brand affinity for Heated clothing (13×), Monty Python's Life of Brian (13×), and Outerwear (5.09×) over the country average.

04

Where do Lightweight fans live in Germany?

Lightweight fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lightweight fans also like?

Beyond Lightweight itself, the audience over-indexes on Monty Python's Life of Brian (13×), Outerwear (5.09×), Sustainable clothing (4.11×), and Kate Bosworth (13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Lightweight audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lightweight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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