Lightweight Audience in Germany
Lightweight has an estimated audience of 440,596 people in Germany. 40.3% are female, 59.7% are male, average age 38.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Keeper (password manager), Škoda Kodiaq, Snow White (Fables), Kaffe Fassett, Gumbal.
The average Lightweight fan in Germany is 38.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Keeper (password manager), Škoda Kodiaq, Snow White (Fables), with strongest over-indexing on Keeper (password manager) (3.85× the country average). Demographically, the Lightweight audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Lightweight fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 38.3 |
| Estimated audience size | 440,596 |
Audience persona
The typical Lightweight fan in Germany is more male, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Keeper (password manager).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 103,736 | 1.46× |
| Nordrhein-Westfalen | 101,187 | 1.05× |
| Baden-Württemberg | 84,252 | 1.4× |
| Hessen | 45,764 | 1.36× |
| Niedersachsen | 37,185 | 0.87× |
| Berlin | 26,536 | 1.35× |
| Rheinland-Pfalz | 22,435 | 1.02× |
| Sachsen | 19,707 | 0.91× |
| Schleswig-Holstein | 13,304 | 0.84× |
| Hamburg | 11,355 | 1.14× |
| Brandenburg | 10,414 | 0.76× |
| Sachsen-Anhalt | 7,875 | 0.69× |
| Thüringen | 7,423 | 0.66× |
| Mecklenburg-Vorpommern | 5,705 | 0.68× |
| Saarland | 4,421 | 0.82× |
| Bremen | 3,744 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keeper (password manager) | 3.85× | Technology & Electronics |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Snow White (Fables) | 1.68× | Literature |
| Kaffe Fassett | 13× | Arts & Culture |
| Gumbal | 3.43× | Cars & Mobility |
| The Hunt (2012 film) | 2.46× | Movies & TV |
| Ireen Sheer | 1.54× | Music & Radio |
| Carrie (novel) | 2.71× | Literature |
| Picnic | 1.7× | Kids & Family |
| Figure painting (hobby) | 1.87× | Arts & Culture |
| Buddy – The Buddy Holly Story | 2.19× | Music & Radio |
| Jason Clarke (actor) | 2.05× | Movies & TV |
| Scratching post | 2.54× | Pets & Animals |
| Headhunters (film) | 2.04× | Movies & TV |
| Havok (band) | 3.71× | Music & Radio |
| Homesteading | 2.7× | Home & Garden |
| Fatteh | 4.46× | Food & Beverages |
| Chalkidiki | 1.75× | Travel & Leisure |
| Eckernförde | 2.82× | Travel & Leisure |
| Building insulation | 1.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.92 |
| Design Affinity | PREMIUM | 1.55 |
| Early Adopter Mentality | POWER | 1.52 |
| Sports Activity | POWER | 1.49 |
| Quality Awareness | PREMIUM | 1.35 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| United Kingdom | 8.4% |
| Taiwan | 7.0% |
See Lightweight audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lightweight have in Germany?
Lightweight has an estimated audience of 440,596 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lightweight fans?
40.3% of Lightweight fans are female, 59.7% are male, with an average age of 38.3 years.
Which brands do Lightweight fans like most?
Lightweight fans show strongest brand affinity for Keeper (password manager) (3.85×), Škoda Kodiaq (1.58×), and Snow White (Fables) (1.68×) over the country average.
Where do Lightweight fans live in Germany?
Lightweight fans in Germany are most concentrated in Bayern (reach 103,736), Nordrhein-Westfalen (reach 101,187), and Baden-Württemberg (reach 84,252). These three regions account for the largest share of the active audience.
What other brands do Lightweight fans also like?
Beyond Lightweight itself, the audience over-indexes on Škoda Kodiaq (1.58×), Snow White (Fables) (1.68×), Kaffe Fassett (13×), and Gumbal (3.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lightweight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.