Lightweight Audience in United States

Lightweight has an estimated audience of 17,445,964 people in United States. 56.1% are female, 43.9% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Made in USA, Wells Fargo, J. C. Penney, Dollar General, Dentistry.

The average Lightweight fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Made in USA, Wells Fargo, J. C. Penney, with strongest over-indexing on Made in USA (3.05× the country average). Demographically, the Lightweight audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Lightweight fans

Demographic split for Lightweight audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.0
Estimated audience size17,445,964

Audience persona

The typical Lightweight fan in United States is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Made in USA.

Top regions in United States

Top regions ranked by reach for Lightweight in United States
RegionReachAffinity
California2,362,6371.23×
Texas1,758,9871.17×
Florida1,296,3621.1×
New York1,079,0911.11×
Virginia769,9641.81×
Ohio725,9441.35×
Pennsylvania581,4110.99×
Georgia570,6941.06×
Illinois534,0170.92×
North Carolina529,2451.01×
New Jersey463,1541.04×
Michigan444,1160.97×
Arizona426,1541.2×
Maryland381,0561.27×
Washington364,9161.04×
Tennessee334,4530.96×
Massachusetts315,0810.92×
Indiana289,0290.91×
Missouri272,0210.97×
South Carolina271,0031.03×
Colorado267,0140.97×
Louisiana259,4171.15×
Alabama251,2551.03×
Wisconsin229,2700.87×
Oregon225,7871.13×
Minnesota223,8110.9×
Kentucky206,6010.94×
Nevada197,9121.17×
Connecticut183,7851.05×
Oklahoma181,2160.94×
Iowa145,0141.01×
Utah143,1810.92×
Mississippi140,6020.98×
Arkansas139,8420.97×
Kansas126,0500.92×
New Mexico86,1160.98×
Hawaii83,9061.12×
Idaho82,6970.95×
Nebraska74,0900.85×
West Virginia65,1280.8×
New Hampshire58,4330.85×
Maine54,4280.87×
Washington, District of Columbia52,0440.99×
Rhode Island46,5330.84×
Delaware45,8400.95×
Montana43,3260.9×
Alaska37,0140.99×
North Dakota27,2500.76×
South Dakota26,9130.67×
Vermont24,1550.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lightweight audience
BrandAffinityCategory
Made in USA3.05×Business & Career
Wells Fargo1.84×Business & Career
J. C. Penney2.15×Shopping
Dollar General1.57×Shopping
Dentistry2.14×Business & Career
Hormone2.73×Health
Real property1.8×Home & Garden
Diabetes mellitus awareness2.08×Health
Menards1.51×Home & Garden
Wedding dress2.09×Fashion & Accessoires
Workwear2.95×Fashion & Accessoires
Boho-chic1.83×Fashion & Accessoires
Five Below1.51×Shopping
IHOP1.57×Food & Beverages
Wallet2.02×Fashion & Accessoires
Backpack1.9×Fashion & Accessoires
Blanket2.32×Home & Garden
Hair straightening1.59×Beauty & Wellness
LA Fitness1.51×Sports
Hairbrush1.92×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lightweight audience
TraitClusterScore
Luxury OrientationPREMIUM1.32
SustainabilityBALANCE1.27
TravellingTHRILL1.14
Design AffinityPREMIUM1.12
IndividualismJOY1.11
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Lightweight
CountryShare
United States35.7%
United Kingdom8.4%
Taiwan7.0%

See Lightweight audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Lightweight have in United States?

Lightweight has an estimated audience of 17,445,964 people in United States, concentrated in California and Texas.

What is the gender split and age of Lightweight fans?

56.1% of Lightweight fans are female, 43.9% are male, with an average age of 42.0 years.

Which brands do Lightweight fans like most?

Lightweight fans show strongest brand affinity for Made in USA (3.05×), Wells Fargo (1.84×), and J. C. Penney (2.15×) over the country average.

Where do Lightweight fans live in United States?

Lightweight fans in United States are most concentrated in California (reach 2,362,637), Texas (reach 1,758,987), and Florida (reach 1,296,362). These three regions account for the largest share of the active audience.

What other brands do Lightweight fans also like?

Beyond Lightweight itself, the audience over-indexes on Wells Fargo (1.84×), J. C. Penney (2.15×), Dollar General (1.57×), and Dentistry (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lightweight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.