Rascasse Audience Intelligence

Lightweight Audience in United States

A data profile of the people who buy, follow and care about Lightweight in United States — modelled from more than twelve digital signal sources. Lightweight has an estimated audience of 17,445,964 people in United States.

#1334among Topic in United States#135in Sports

The average Lightweight fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Made in USA, Wells Fargo, Workwear, with strongest over-indexing on Made in USA (2.49× the country average).

Demographically, the Lightweight audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lightweight fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Made in USA.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lightweight profile in United States.

Audience size
17.4M
in United States
Gender
56.1%♀
43.9% male
Age
42.0
average years
Country rank
#1948
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lightweight fans

56.1% are female, 43.9% are male, average age 42.0.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Lightweight audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.0
Estimated audience size17,445,964
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Lightweight audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Lightweight audience comes from United States.

Worldwide audience distribution share by country for Lightweight
CountryShare
United States35.7%
United Kingdom8.4%
Taiwan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lightweight audience in United States is strongest.

Fig. 05

Top regions by affinity

Lightweight fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~700K1.67×
02Maryland~400K1.30×
03Ohio~700K1.26×
04California~2M1.17×
05Arizona~400K1.17×
06Louisiana~300K1.15×
07Nevada~200K1.14×
08Hawaii~80K1.13×
09New York~1M1.09×
10Texas~1.5M1.08×
11Oregon~200K1.08×
12Connecticut~200K1.08×
13Florida~1.5M1.06×
14Alabama~300K1.06×
15Alaska~40K1.06×
16South Carolina~300K1.05×
17Washington~400K1.02×
18Mississippi~100K1.02×
19New Mexico~90K1.02×
20Georgia~500K1.01×
21Idaho~90K1.00×
22Arkansas~100K0.99×
23North Carolina~500K0.98×
24New Jersey~400K0.98×
25Iowa~100K0.98×
26Montana~50K0.98×
27Pennsylvania~600K0.97×
28Missouri~300K0.97×
29Washington, District of Columbia~50K0.97×
30Michigan~400K0.96×
31Tennessee~300K0.96×
32Oklahoma~200K0.96×
33Maine~60K0.96×
34Delaware~50K0.96×
35Kentucky~200K0.95×
36Colorado~300K0.94×
37Utah~100K0.92×
38Kansas~100K0.92×
39New Hampshire~60K0.92×
40Massachusetts~300K0.91×
41Nebraska~80K0.91×
42Rhode Island~50K0.91×
43Indiana~300K0.90×
44Wisconsin~200K0.90×
45West Virginia~70K0.90×
46Vermont~30K0.90×
47Illinois~500K0.89×
48Minnesota~200K0.89×
49North Dakota~30K0.89×
50South Dakota~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Lightweight, United States
0.82×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lightweight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lightweight audience
#·InterestCategoryAffinity×
01WorkwearFashion & Accessoires3.58×
02Made in USABusiness & Career2.49×
03BlanketHome & Garden2.47×
04HormoneHealth2.26×
05Dillard'sFashion & Accessoires1.97×
06Real propertyHome & Garden1.83×
07Washing machineHome & Garden1.80×
08BestsellerLiterature1.75×
09J. C. PenneyShopping1.73×
10Valentine's DayKids & Family1.73×
11Ace HardwareHome & Garden1.62×
12Cyber MondayShopping1.62×
13Wells FargoBusiness & Career1.59×
14Hardware storeHome & Garden1.59×
15DentistryBusiness & Career1.57×
16LinuxTechnology & Electronics1.54×
17Microwave ovenHome & Garden1.54×
18Black Friday (shopping)Shopping1.51×
19KitchenwareHome & Garden1.51×
20New BalanceFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lightweight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lightweight audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.42×
PatriotismCONSERVATISM1.33×
SustainabilityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lightweight audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lightweight have in United States?

Lightweight has an estimated audience of 17,445,964 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lightweight fans?

56.1% of Lightweight fans are female, 43.9% are male, with an average age of 42.0 years.

03

Which brands do Lightweight fans like most?

Lightweight fans show strongest brand affinity for Made in USA (2.49×), Wells Fargo (1.59×), and Workwear (3.58×) over the country average.

04

Where do Lightweight fans live in United States?

Lightweight fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Lightweight fans also like?

Beyond Lightweight itself, the audience over-indexes on Wells Fargo (1.59×), Workwear (3.58×), Real property (1.83×), and J. C. Penney (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Lightweight audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lightweight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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