Workwear Audience in United States

Workwear logo

Workwear has an estimated audience of 8,968,067 people in United States. 47.7% are female, 52.3% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Personal protective equipment, Steel-toe boot, CornerStone, Hand tool, Online shopping.

The average Workwear fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Personal protective equipment, Steel-toe boot, CornerStone, with strongest over-indexing on Personal protective equipment (22.27× the country average). Demographically, the Workwear audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Workwear fans

Demographic split for Workwear audience in United States
MetricValue
Female47.7%
Male52.3%
Average age38.9
Estimated audience size8,968,067

Audience persona

The typical Workwear fan in United States is balanced, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Personal protective equipment.

Top regions in United States

Top regions ranked by reach for Workwear in United States
RegionReachAffinity
California1,272,8711.29×
Texas814,5491.06×
New York550,4091.1×
Washington436,6952.43×
Florida320,5450.53×
Illinois317,7261.06×
Ohio274,0670.99×
Pennsylvania269,3630.89×
Michigan231,9920.99×
North Carolina218,4160.81×
Georgia218,3620.79×
New Jersey199,3360.87×
Tennessee196,6431.09×
Indiana195,4361.19×
Virginia177,5710.81×
Massachusetts176,8901×
Oregon148,9311.45×
Colorado146,9221.04×
Missouri142,7660.99×
Minnesota133,8901.04×
Kentucky130,6171.16×
Wisconsin112,3060.83×
Maryland111,9490.73×
Arizona110,1270.6×
South Carolina108,1250.8×
Louisiana91,5620.79×
Arkansas90,6191.23×
Alabama84,8260.68×
Oklahoma82,6850.83×
Utah81,2961.01×
Connecticut80,1750.89×
Kansas78,1531.11×
Nevada75,1060.87×
Mississippi68,8160.93×
Iowa68,5420.93×
New Mexico66,2951.47×
Idaho41,6720.93×
Nebraska40,3110.9×
Washington, District of Columbia38,5551.43×
Maine37,1641.16×
New Hampshire36,8511.04×
West Virginia33,0390.79×
Montana26,6391.07×
Rhode Island24,6840.86×
Hawaii23,1030.6×
North Dakota18,5271.01×
South Dakota17,9900.87×
Vermont17,9721.14×
Delaware17,7990.72×
Alaska17,2890.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Workwear audience
BrandAffinityCategory
Personal protective equipment22.27×Cars & Mobility
Steel-toe boot30.54×Fashion & Accessoires
CornerStone17.98×Fashion & Accessoires
Hand tool3.88×Home & Garden
Online shopping1.75×Shopping
AutoZone2.67×Cars & Mobility
Wrench3.98×Home & Garden
LabCorp3.74×Health
Power tool3.17×Home & Garden
U.S. state1.75×Travel & Leisure
Drill3.35×Home & Garden
Google Drive2.15×Technology & Electronics
Automobiles1.58×Cars & Mobility
Machine tool4.06×Home & Garden
Waterfowl4.05×Pets & Animals
Lightweight3.58×Sports
Haul truck3.61×Cars & Mobility
Menards2.39×Home & Garden
Google Maps1.84×Internet & Social Media
Duck hunting3.33×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Workwear audience
TraitClusterScore
SustainabilityBALANCE1.81
Luxury OrientationPREMIUM1.61
Design AffinityPREMIUM1.44
PatriotismCONSERVATISM1.4
Family OrientationCONSERVATISM1.4
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Workwear
CountryShare
United States26.5%
United Kingdom11.1%
Germany7.2%

See Workwear audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Workwear have in United States?

Workwear has an estimated audience of 8,968,067 people in United States, concentrated in California and Texas.

What is the gender split and age of Workwear fans?

47.7% of Workwear fans are female, 52.3% are male, with an average age of 38.9 years.

Which brands do Workwear fans like most?

Workwear fans show strongest brand affinity for Personal protective equipment (22.27×), Steel-toe boot (30.54×), and CornerStone (17.98×) over the country average.

Where do Workwear fans live in United States?

Workwear fans in United States are most concentrated in California (reach 1,272,871), Texas (reach 814,549), and New York (reach 550,409). These three regions account for the largest share of the active audience.

What other brands do Workwear fans also like?

Beyond Workwear itself, the audience over-indexes on Steel-toe boot (30.54×), CornerStone (17.98×), Hand tool (3.88×), and Online shopping (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Workwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.