Steel-toe boot Audience in United States
Steel-toe boot has an estimated audience of 2,660,645 people in United States. 26.2% are female, 73.8% are male, average age 39.0. Top brand affinities: Elsword, MK, N1 road (South Africa), ABC 7 Chicago, WESH.
Top brand affinities include Elsword, MK, N1 road (South Africa), with strongest over-indexing on Elsword (18.46× the country average). Demographically, the Steel-toe boot audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Steel-toe boot fans
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 39.0 |
| Estimated audience size | 2,660,645 |
Audience persona
The typical Steel-toe boot fan in United States is more male, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 18.46× | Games |
| MK | 1.63× | Music & Radio |
| N1 road (South Africa) | 1.59× | Travel & Leisure |
| ABC 7 Chicago | 1.57× | Movies & TV |
| WESH | 1.77× | Movies & TV |
| Northrop Grumman | 1.8× | Business & Career |
| Tech News | 2.54× | Technology & Electronics |
| La Opinión | 1.86× | News |
| Highland games | 2.14× | Sports |
| Eden Lake | 1.94× | Movies & TV |
| Chili con carne | 1.77× | Food & Beverages |
| Isometric exercise | 1.85× | Sports |
| Oliver Platt | 1.7× | Movies & TV |
| Thom Browne | 1.91× | Fashion & Accessoires |
| Ezekiel Elliott | 1.52× | Sports |
| Title Nine | 2.06× | Fashion & Accessoires |
| Budoni | 28.01× | Travel & Leisure |
| Voltron: Legendary Defender | 3.04× | Movies & TV |
| Box lacrosse | 1.57× | Sports |
| Irrigation sprinkler | 1.75× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.16 |
| Luxury Orientation | PREMIUM | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
| Early Adopter Mentality | POWER | 1.05 |
| Patriotism | CONSERVATISM | 0.99 |
| Career Orientation | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 6.2% |
| Japan | 6.0% |
See Steel-toe boot audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Steel-toe boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.