Rascasse Audience Intelligence

Steel-toe boot Audience in United States

A data profile of the people who buy, follow and care about Steel-toe boot in United States — modelled from more than twelve digital signal sources. Steel-toe boot has an estimated audience of 2,660,645 people in United States.

#5446among Topic in United States#530in Fashion & Accessoires

The average Steel-toe boot fan in United States is 39.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Workwear, Google Drive, AutoZone, with strongest over-indexing on Workwear (30.54× the country average).

Demographically, the Steel-toe boot audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steel-toe boot fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Workwear.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steel-toe boot profile in United States.

Audience size
2.7M
in United States
Gender
26.2%♀
73.8% male
Age
39.0
average years
Country rank
#11359
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steel-toe boot fans

26.2% are female, 73.8% are male, average age 39.0.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Steel-toe boot audience in United States
MetricValue
Female26.2%
Male73.8%
Average age39.0
Estimated audience size2,660,645
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Steel-toe boot audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4924%
50+16%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Steel-toe boot audience comes from United States.

Worldwide audience distribution share by country for Steel-toe boot
CountryShare
United States21.3%
Brazil6.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steel-toe boot audience in United States is strongest.

Fig. 05

Top regions by affinity

Steel-toe boot fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~70K2.10×
02Mississippi~40K2.01×
03Alabama~70K1.81×
04Texas~300K1.52×
05Georgia~100K1.38×
06South Carolina~50K1.30×
07Arkansas~30K1.23×
08Ohio~100K1.22×
09Oklahoma~40K1.19×
10New Mexico~20K1.16×
11Indiana~60K1.13×
12Kentucky~40K1.11×
13West Virginia~10K1.11×
14Tennessee~60K1.10×
15Arizona~60K1.08×
16North Carolina~90K1.07×
17Pennsylvania~100K1.06×
18Missouri~50K1.05×
19Kansas~20K1.05×
20Illinois~90K1.04×
21Virginia~70K1.03×
22Michigan~70K1.01×
23Iowa~20K1.00×
24Nebraska~10K0.96×
25Utah~20K0.95×
26Maryland~40K0.93×
27Wisconsin~40K0.92×
28Nevada~20K0.92×
29Hawaii~10K0.90×
30Maine~9K0.90×
31Rhode Island~8K0.90×
32Connecticut~20K0.89×
33North Dakota~5K0.89×
34California~300K0.88×
35Delaware~6K0.87×
36Minnesota~30K0.84×
37Alaska~5K0.84×
38South Dakota~5K0.82×
39Colorado~30K0.81×
40Idaho~10K0.80×
41Vermont~4K0.79×
42Florida~100K0.74×
43Washington, District of Columbia~6K0.74×
44New York~100K0.73×
45New Hampshire~8K0.73×
46Montana~5K0.73×
47Washington~40K0.71×
48Oregon~20K0.70×
49New Jersey~50K0.69×
50Massachusetts~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Steel-toe boot, United States
0.65×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steel-toe boot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steel-toe boot audience
#·InterestCategoryAffinity×
01WorkwearFashion & Accessoires30.54×
02Shoe CarnivalFashion & Accessoires4.03×
03Hiking bootFashion & Accessoires3.37×
04Touring motorcycleCars & Mobility3.13×
05Harbor Freight ToolsHome & Garden3.10×
06Google DriveTechnology & Electronics3.00×
07Custom motorcycleCars & Mobility2.93×
08Motorcycle accessoriesCars & Mobility2.83×
09Discount TireShopping2.69×
10AutoZoneCars & Mobility2.47×
11Advance Auto PartsCars & Mobility2.41×
12O'Reilly Auto PartsCars & Mobility2.31×
13AuctionShopping1.96×
14GameStopGames1.96×
15Real propertyHome & Garden1.82×
16MenardsHome & Garden1.80×
17The UPS StoreShopping1.62×
18LeatherFashion & Accessoires1.62×
19GamblingGames1.60×
20Financial servicesBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steel-toe boot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steel-toe boot audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Quality AwarenessPREMIUM1.59×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steel-toe boot audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Community OrientationOPEN0.75×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steel-toe boot have in United States?

Steel-toe boot has an estimated audience of 2,660,645 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Steel-toe boot fans?

26.2% of Steel-toe boot fans are female, 73.8% are male, with an average age of 39.0 years.

03

Which brands do Steel-toe boot fans like most?

Steel-toe boot fans show strongest brand affinity for Workwear (30.54×), Google Drive (3×), and AutoZone (2.47×) over the country average.

04

Where do Steel-toe boot fans live in United States?

Steel-toe boot fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Steel-toe boot fans also like?

Beyond Steel-toe boot itself, the audience over-indexes on Google Drive (3×), AutoZone (2.47×), Discount Tire (2.69×), and Advance Auto Parts (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Steel-toe boot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steel-toe boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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