Steel-toe boot Audience in United States
Steel-toe boot has an estimated audience of 2,660,645 people in United States. 26.2% are female, 73.8% are male, average age 39.0. Top brand affinities: Workwear, Kia Sportage, AutoZone, Google Drive, Honda HR-V.
Top brand affinities include Workwear, Kia Sportage, AutoZone, with strongest over-indexing on Workwear (20.91× the country average). Demographically, the Steel-toe boot audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Steel-toe boot fans
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 39.0 |
| Estimated audience size | 2,660,645 |
Audience persona
The typical Steel-toe boot fan in United States is more male, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Workwear.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Workwear | 20.91× | Fashion & Accessoires |
| Kia Sportage | 18.46× | Cars & Mobility |
| AutoZone | 2.93× | Cars & Mobility |
| Google Drive | 2.97× | Technology & Electronics |
| Honda HR-V | 12.31× | Cars & Mobility |
| Advance Auto Parts | 2.82× | Cars & Mobility |
| O'Reilly Auto Parts | 2.65× | Cars & Mobility |
| Livemusic | 2.22× | Music & Radio |
| Jeep Grand Cherokee | 4.23× | Cars & Mobility |
| Pre-school playgroup | 12.9× | Kids & Family |
| Harbor Freight Tools | 3.5× | Home & Garden |
| Shoe Carnival | 4.32× | Fashion & Accessoires |
| CarMax | 2.08× | Cars & Mobility |
| Menards | 1.8× | Home & Garden |
| Custom motorcycle | 3.01× | Cars & Mobility |
| Kelley Blue Book | 2.55× | Movies & TV |
| Motorcycle accessories | 2.87× | Cars & Mobility |
| Liga MX | 2.85× | Sports |
| Hiking boot | 3.22× | Fashion & Accessoires |
| Touring motorcycle | 3× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.16 |
| Luxury Orientation | PREMIUM | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
| Early Adopter Mentality | POWER | 1.05 |
| Patriotism | CONSERVATISM | 0.99 |
| Career Orientation | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 6.2% |
| Japan | 6.0% |
See Steel-toe boot audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Steel-toe boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.