Rascasse Audience Intelligence

Shoe Carnival Target Market in United States

A data profile of the people who buy, follow and care about Shoe Carnival in United States — modelled from more than twelve digital signal sources. Shoe Carnival has an estimated audience of 6,720,914 people in United States.

#538among Brand in United States#261in Fashion & Accessoires

The average Shoe Carnival fan in United States is 40.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Illinois, Indiana.

Top brand affinities include Famous Footwear, Rack Room Shoes, Skechers, with strongest over-indexing on Famous Footwear (13.65× the country average).

Demographically, the Shoe Carnival audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shoe Carnival fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Famous Footwear.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoe Carnival profile in United States.

Audience size
6.7M
in United States
Gender
76.3%♀
23.7% male
Age
40.1
average years
Country rank
#5199
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shoe Carnival

76.3% are female, 23.7% are male, average age 40.1.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for Shoe Carnival audience in United States
MetricValue
Female76.3%
Male23.7%
Average age40.1
Estimated audience size6,720,914
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Shoe Carnival audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3923%
40-4925%
50+18%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Shoe Carnival audience comes from United States.

Worldwide audience distribution share by country for Shoe Carnival
CountryShare
United States97.9%
India0.6%
Canada0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoe Carnival audience in United States is strongest.

Fig. 05

Top regions by affinity

Shoe Carnival customers by region in United States
#RegionReachAffinity×
01Arkansas~200K4.12×
02Indiana~500K3.95×
03Kentucky~300K3.14×
04Missouri~300K3.06×
05West Virginia~80K2.58×
06Illinois~600K2.36×
07Iowa~100K2.31×
08Oklahoma~200K1.99×
09Louisiana~200K1.81×
10Kansas~100K1.73×
11Tennessee~200K1.72×
12Mississippi~100K1.72×
13South Dakota~30K1.62×
14North Dakota~20K1.55×
15South Carolina~200K1.44×
16Ohio~300K1.43×
17Alabama~100K1.35×
18Michigan~200K1.27×
19Texas~800K1.24×
20Nebraska~40K1.20×
21North Carolina~200K1.11×
22Georgia~200K1.08×
23Idaho~40K1.05×
24Wyoming~9K0.87×
25Florida~300K0.72×
26Virginia~100K0.60×
27Pennsylvania~100K0.57×
28Wisconsin~50K0.50×
29Montana~10K0.50×
30Delaware~8K0.41×
31Colorado~40K0.40×
32Utah~20K0.39×
33Alaska~5K0.31×
34Arizona~40K0.29×
35Hawaii~6K0.21×
36Rhode Island~5K0.20×
37New Mexico~7K0.19×
38New Hampshire~5K0.18×
39Maine~5K0.18×
40Minnesota~20K0.17×
41Washington, District of Columbia~3K0.16×
42New York~50K0.13×
43New Jersey~20K0.13×
44Maryland~20K0.13×
45Connecticut~8K0.12×
46Nevada~8K0.12×
47Oregon~9K0.11×
48Washington~10K0.08×
49Massachusetts~10K0.08×
50California~40K0.06×
Fig. 06

Affinity by region

Affinity by region — Shoe Carnival, United States
0.06×1.00×4.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shoe Carnival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shoe Carnival audience
#·InterestCategoryAffinity×
01Mule (shoe)Fashion & Accessoires22.26×
02Famous FootwearFood & Beverages13.65×
03Blue HeelersFashion & Accessoires10.48×
04Rack Room ShoesFashion & Accessoires10.04×
05Lucky (magazine)Fashion & Accessoires9.39×
06JourneysShopping6.55×
07DSW Designer Shoe WarehouseFashion & Accessoires6.13×
08SkechersFashion & Accessoires5.77×
09ZapposFashion & Accessoires5.57×
10CarnivalTravel & Leisure3.45×
11SandalFashion & Accessoires3.35×
12QueensTravel & Leisure2.73×
13Heart (novel)Literature2.62×
14Five BelowShopping2.59×
15J. C. PenneyShopping2.54×
16Nordstrom rackFashion & Accessoires2.43×
17Macy'sShopping2.07×
18Sneakers (footwear)Fashion & Accessoires2.02×
19Hobby LobbyHome & Garden1.96×
20Dollar GeneralShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shoe Carnival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shoe Carnival audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
Price SensitivityPREMIUM1.45×
CreativityOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shoe Carnival audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Career OrientationPOWER0.90×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shoe Carnival's target market in United States?

Shoe Carnival's target market in United States covers an estimated 6,720,914 people, concentrated in Texas and Illinois.

02

What is the gender split and age of Shoe Carnival customers?

76.3% of the Shoe Carnival audience are female, 23.7% are male, with an average age of 40.1 years.

03

Which brands do Shoe Carnival fans like most?

Shoe Carnival fans show strongest brand affinity for Famous Footwear (13.65×), Rack Room Shoes (10.04×), and Skechers (5.77×) over the country average.

04

Where do Shoe Carnival fans live in United States?

Shoe Carnival fans in United States are most concentrated in Texas (reach ~800K), Illinois (reach ~600K), and Indiana (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Shoe Carnival fans also like?

Beyond Shoe Carnival itself, the audience over-indexes on Rack Room Shoes (10.04×), Skechers (5.77×), Lucky (magazine) (9.39×), and Heart (novel) (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Shoe Carnival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoe Carnival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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