Shoe Carnival Audience in United States

Shoe Carnival logo

Shoe Carnival has an estimated audience of 7,036,443 people in United States. 76.3% are female, 23.7% are male, average age 40.1. Top regions: Texas, Illinois, Indiana. Top brand affinities: Shoes (American band), Famous Footwear, Rack Room Shoes, Crocs, Skechers.

The average Shoe Carnival fan in United States is 40.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Illinois, Indiana. Top brand affinities include Shoes (American band), Famous Footwear, Rack Room Shoes, with strongest over-indexing on Shoes (American band) (17.34× the country average). Demographically, the Shoe Carnival audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Shoe Carnival fans

Demographic split for Shoe Carnival audience in United States
MetricValue
Female76.3%
Male23.7%
Average age40.1
Estimated audience size7,036,443

Audience persona

The typical Shoe Carnival fan in United States is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Shoe Carnival in United States
RegionReachAffinity
Texas732,4231.21×
Illinois511,7182.18×
Indiana486,5603.79×
Florida396,3860.83×
Missouri315,0952.78×
Ohio297,9391.37×
Tennessee282,1552×
North Carolina277,4791.31×
Kentucky273,6283.1×
Georgia238,2511.1×
Michigan227,6951.24×
Arkansas218,6843.77×
South Carolina174,4171.65×
Louisiana169,6701.87×
Alabama154,1561.57×
Oklahoma148,0731.9×
Pennsylvania134,2260.57×
Iowa122,6322.12×
Mississippi110,2121.9×
Virginia106,0210.62×
Kansas87,6211.58×
West Virginia73,9882.26×
New York58,9880.15×
Wisconsin52,5140.5×
California47,2610.06×
Colorado44,3920.4×
Nebraska39,1261.11×
Arizona37,5720.26×
Idaho37,4241.06×
New Jersey26,5240.15×
Utah26,2710.42×
South Dakota24,0801.48×
North Dakota23,1361.6×
Minnesota17,6100.17×
Maryland16,7360.14×
Washington10,4490.07×
Massachusetts9,7330.07×
Montana9,7030.5×
Wyoming8,0780.77×
Delaware7,3800.38×
Connecticut6,2940.09×
Oregon6,1370.08×
Nevada6,0380.09×
New Mexico5,9470.17×
Maine2,5720.1×
New Hampshire2,3810.09×
Washington, District of Columbia2,2300.11×
Rhode Island1,7240.08×
Hawaii1,6960.06×
Alaska1,0550.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shoe Carnival audience
BrandAffinityCategory
Shoes (American band)17.34×Music & Radio
Famous Footwear13.65×Food & Beverages
Rack Room Shoes10.04×Fashion & Accessoires
Crocs5.53×Fashion & Accessoires
Skechers5.77×Fashion & Accessoires
Heart (novel)2.62×Literature
Mule (shoe)22.26×Fashion & Accessoires
DSW Designer Shoe Warehouse6.13×Fashion & Accessoires
Macy's2.07×Shopping
Carnival3.45×Travel & Leisure
Zappos5.57×Fashion & Accessoires
Nordstrom rack2.43×Fashion & Accessoires
Journeys6.55×Shopping
Hobby Lobby1.96×Home & Garden
J. C. Penney2.54×Shopping
Lucky (magazine)9.39×Fashion & Accessoires
Sandal3.35×Fashion & Accessoires
Five Below2.59×Shopping
Queens2.73×Travel & Leisure
Dollar General1.71×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shoe Carnival audience
TraitClusterScore
Price SensitivityPREMIUM1.63
ExtroversionTHRILL1.48
IndulgenceJOY1.35
CreativityOPEN1.28
Family OrientationCONSERVATISM1.28
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Shoe Carnival
CountryShare
United States98.0%
India0.5%
Canada0.3%

See Shoe Carnival audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Shoe Carnival have in United States?

Shoe Carnival has an estimated audience of 7,036,443 people in United States, concentrated in Texas and Illinois.

What is the gender split and age of Shoe Carnival fans?

76.3% of Shoe Carnival fans are female, 23.7% are male, with an average age of 40.1 years.

Which brands do Shoe Carnival fans like most?

Shoe Carnival fans show strongest brand affinity for Shoes (American band) (17.34×), Famous Footwear (13.65×), and Rack Room Shoes (10.04×) over the country average.

Where do Shoe Carnival fans live in United States?

Shoe Carnival fans in United States are most concentrated in Texas (reach 732,423), Illinois (reach 511,718), and Indiana (reach 486,560). These three regions account for the largest share of the active audience.

What other brands do Shoe Carnival fans also like?

Beyond Shoe Carnival itself, the audience over-indexes on Famous Footwear (13.65×), Rack Room Shoes (10.04×), Crocs (5.53×), and Skechers (5.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoe Carnival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.