Blue Heelers Audience in United States

Blue Heelers logo

Blue Heelers has an estimated audience of 1,680,068 people in United States. 67.9% are female, 32.1% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Shoes (American band), Museum of Bags and Purses, Yahoo!ショッピング, Pomeranian Voivodeship, Shoe store.

The average Blue Heelers fan in United States is 39.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Shoes (American band), Museum of Bags and Purses, Yahoo!ショッピング, with strongest over-indexing on Shoes (American band) (103.5× the country average). Demographically, the Blue Heelers audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: TV series

Demographics of Blue Heelers fans

Demographic split for Blue Heelers audience in United States
MetricValue
Female67.9%
Male32.1%
Average age39.5
Estimated audience size1,680,068

Audience persona

The typical Blue Heelers fan in United States is more female, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Blue Heelers in United States
RegionReachAffinity
Texas212,6861.47×
California131,5740.71×
Florida86,3660.76×
North Carolina52,3361.04×
Ohio50,3910.97×
Georgia50,1870.97×
Pennsylvania48,6640.86×
New York47,4700.51×
Illinois46,4150.83×
Tennessee44,4291.32×
Michigan42,4440.97×
Arizona41,2201.2×
Washington35,8371.06×
Indiana35,0721.14×
Virginia34,4550.84×
Missouri32,8541.21×
Colorado30,6031.16×
Alabama29,0611.24×
Kentucky28,1171.33×
Oklahoma27,6011.48×
Wisconsin26,2741.04×
South Carolina25,8301.02×
Louisiana24,1831.12×
Minnesota23,5440.98×
Arkansas21,1431.53×
Oregon21,0781.09×
New Jersey21,0180.49×
Massachusetts20,3380.61×
Utah17,3401.15×
Mississippi16,8881.22×
Maryland16,6410.58×
Iowa15,2511.1×
Kansas14,9601.13×
Nevada14,4300.89×
New Mexico12,4821.48×
Idaho10,2831.22×
Connecticut10,1940.6×
West Virginia10,0771.29×
Nebraska9,0951.08×
Maine5,7080.95×
New Hampshire5,4140.82×
Montana4,7791.03×
Hawaii4,5620.63×
South Dakota3,9671.02×
Alaska3,8751.08×
North Dakota3,7541.09×
Rhode Island3,0900.58×
Delaware2,9670.64×
Vermont2,8370.96×
Wyoming2,6171.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Heelers audience
BrandAffinityCategory
Shoes (American band)103.5×Music & Radio
Museum of Bags and Purses182.08×Arts & Culture
Yahoo!ショッピング6.23×
Pomeranian Voivodeship65.85×Travel & Leisure
Shoe store39.62×Fashion & Accessoires
Queens7.45×Travel & Leisure
All Dogs Go to Heaven34.93×Movies & TV
Charles & Keith30.05×Fashion & Accessoires
Osiris Shoes45.03×Fashion & Accessoires
Animal rights6.72×Politics & Society
Rescue dog7.93×Pets & Animals
Shoe Carnival12.98×Fashion & Accessoires
Golden Goose24.23×Fashion & Accessoires
Online wallet63.64×Technology & Electronics
Love Island10.26×Movies & TV
Filson (company)25.33×Sports
Rieker Shoes92.09×Fashion & Accessoires
California wine18.35×Food & Beverages
Skate shoe26.73×Fashion & Accessoires
Björn Borg43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Heelers audience
TraitClusterScore
Community OrientationOPEN1.41
ExtroversionTHRILL1.41
IndulgenceJOY1.32
Risk AppetiteTHRILL1.27
Pet OwnershipJOY1.26
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Blue Heelers
CountryShare
United States52.5%
Brazil16.1%
Australia5.9%

See Blue Heelers audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Blue Heelers have in United States?

Blue Heelers has an estimated audience of 1,680,068 people in United States, concentrated in Texas and California.

What is the gender split and age of Blue Heelers fans?

67.9% of Blue Heelers fans are female, 32.1% are male, with an average age of 39.5 years.

Which brands do Blue Heelers fans like most?

Blue Heelers fans show strongest brand affinity for Shoes (American band) (103.5×), Museum of Bags and Purses (182.08×), and Yahoo!ショッピング (6.23×) over the country average.

Where do Blue Heelers fans live in United States?

Blue Heelers fans in United States are most concentrated in Texas (reach 212,686), California (reach 131,574), and Florida (reach 86,366). These three regions account for the largest share of the active audience.

What other brands do Blue Heelers fans also like?

Beyond Blue Heelers itself, the audience over-indexes on Museum of Bags and Purses (182.08×), Yahoo!ショッピング (6.23×), Pomeranian Voivodeship (65.85×), and Shoe store (39.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Heelers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.