Rascasse Audience Intelligence

Blue Heelers Target Market in United States

A data profile of the people who buy, follow and care about Blue Heelers in United States — modelled from more than twelve digital signal sources. Blue Heelers has an estimated audience of 1,637,846 people in United States.

#291among TV series in United States#1717among Brand in United States#730in Fashion & Accessoires

The average Blue Heelers fan in United States is 39.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Museum of Bags and Purses, Pomeranian Voivodeship, Shoe store, with strongest over-indexing on Museum of Bags and Purses (182.08× the country average).

Demographically, the Blue Heelers audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue Heelers fan in United States is more female, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Museum of Bags and Purses.

Category: Fashion & Accessoires · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue Heelers profile in United States.

Audience size
1.6M
in United States
Gender
67.9%♀
32.1% male
Age
39.5
average years
Country rank
#16611
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blue Heelers

67.9% are female, 32.1% are male, average age 39.5.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Blue Heelers audience in United States
MetricValue
Female67.9%
Male32.1%
Average age39.5
Estimated audience size1,637,846
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Blue Heelers audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3923%
40-4920%
50+19%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Blue Heelers audience comes from United States.

Worldwide audience distribution share by country for Blue Heelers
CountryShare
United States51.5%
Brazil16.4%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue Heelers audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue Heelers customers by region in United States
#RegionReachAffinity×
01New Mexico~10K1.56×
02Arkansas~20K1.52×
03Oklahoma~30K1.50×
04Texas~200K1.43×
05West Virginia~10K1.37×
06Kentucky~30K1.35×
07Idaho~10K1.29×
08Alabama~30K1.28×
09Tennessee~40K1.27×
10Mississippi~20K1.27×
11Missouri~30K1.19×
12North Dakota~4K1.18×
13Arizona~40K1.16×
14Kansas~20K1.16×
15Colorado~30K1.15×
16Louisiana~20K1.14×
17Wyoming~3K1.14×
18Utah~20K1.13×
19Alaska~4K1.13×
20Iowa~20K1.12×
21South Dakota~4K1.12×
22Montana~5K1.11×
23Indiana~30K1.10×
24Nebraska~9K1.10×
25Oregon~20K1.07×
26Washington~30K1.02×
27Wisconsin~30K1.01×
28North Carolina~50K1.00×
29South Carolina~30K0.99×
30Vermont~3K0.98×
31Maine~6K0.96×
32Ohio~50K0.95×
33Minnesota~20K0.95×
34Michigan~40K0.92×
35Georgia~50K0.91×
36Nevada~10K0.87×
37Pennsylvania~50K0.82×
38New Hampshire~5K0.81×
39Virginia~30K0.80×
40Illinois~40K0.78×
41Florida~80K0.73×
42California~100K0.67×
43Delaware~3K0.67×
44Hawaii~5K0.65×
45Connecticut~10K0.61×
46Rhode Island~3K0.60×
47Massachusetts~20K0.58×
48Maryland~20K0.56×
49New York~40K0.48×
50New Jersey~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Blue Heelers, United States
0.46×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue Heelers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue Heelers audience
#·InterestCategoryAffinity×
01Museum of Bags and PursesArts & Culture182.08×
02Rieker ShoesFashion & Accessoires92.09×
03Pomeranian VoivodeshipTravel & Leisure65.85×
04Online walletTechnology & Electronics63.64×
05EastpakFashion & Accessoires53.06×
06Osiris ShoesFashion & Accessoires45.03×
07Shoe storeFashion & Accessoires39.62×
08All Dogs Go to HeavenMovies & TV34.93×
09Charles & KeithFashion & Accessoires30.05×
10Skate shoeFashion & Accessoires26.73×
11Filson (company)Sports25.33×
12Golden GooseFashion & Accessoires24.23×
13Clutch (band)Music & Radio22.83×
14California wineFood & Beverages18.35×
15Shoe CarnivalFashion & Accessoires12.98×
16DysonHome & Garden11.07×
17Love IslandMovies & TV10.26×
18Rescue dogPets & Animals7.93×
19QueensTravel & Leisure7.45×
20Animal rightsPolitics & Society6.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue Heelers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue Heelers audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.33×
TraditionCONSERVATISM1.29×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue Heelers audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.90×
Career OrientationPOWER0.96×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blue Heelers's target market in United States?

Blue Heelers's target market in United States covers an estimated 1,637,846 people, concentrated in Texas and California.

02

What is the gender split and age of Blue Heelers customers?

67.9% of the Blue Heelers audience are female, 32.1% are male, with an average age of 39.5 years.

03

Which brands do Blue Heelers fans like most?

Blue Heelers fans show strongest brand affinity for Museum of Bags and Purses (182.08×), Pomeranian Voivodeship (65.85×), and Shoe store (39.62×) over the country average.

04

Where do Blue Heelers fans live in United States?

Blue Heelers fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Blue Heelers fans also like?

Beyond Blue Heelers itself, the audience over-indexes on Pomeranian Voivodeship (65.85×), Shoe store (39.62×), Queens (7.45×), and Charles & Keith (30.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Blue Heelers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Heelers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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