Rascasse Audience Intelligence

Osiris Shoes Target Market in United States

A data profile of the people who buy, follow and care about Osiris Shoes in United States — modelled from more than twelve digital signal sources. Osiris Shoes has an estimated audience of 643,447 people in United States.

#3244among Brand in United States#1188in Fashion & Accessoires

The average Osiris Shoes fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Culture of Italy, Famous Footwear, Payless ShoeSource, with strongest over-indexing on Culture of Italy (70.41× the country average).

Demographically, the Osiris Shoes audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Osiris Shoes fan in United States is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Culture of Italy.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Osiris Shoes profile in United States.

Audience size
643K
in United States
Gender
57.2%♀
42.8% male
Age
38.5
average years
Country rank
#31491
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Osiris Shoes

57.2% are female, 42.8% are male, average age 38.5.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Osiris Shoes audience in United States
MetricValue
Female57.2%
Male42.8%
Average age38.5
Estimated audience size643,447
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Osiris Shoes audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Osiris Shoes audience comes from United States.

Worldwide audience distribution share by country for Osiris Shoes
CountryShare
United States26.9%
France8.6%
Canada7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Osiris Shoes audience in United States is strongest.

Fig. 05

Top regions by affinity

Osiris Shoes customers by region in United States
#RegionReachAffinity×
01Utah~8K1.34×
02Colorado~10K1.29×
03Nevada~8K1.28×
04Idaho~4K1.21×
05Minnesota~10K1.17×
06New Mexico~4K1.17×
07Oregon~9K1.16×
08Arizona~20K1.15×
09Oklahoma~8K1.15×
10California~80K1.14×
11Washington~10K1.13×
12Alaska~2K1.13×
13Nebraska~4K1.12×
14New Hampshire~3K1.11×
15Montana~2K1.10×
16North Dakota~1K1.09×
17Wisconsin~10K1.08×
18South Dakota~2K1.08×
19Iowa~6K1.07×
20Maine~2K1.06×
21Illinois~20K1.04×
22Indiana~10K1.03×
23Missouri~10K1.03×
24Michigan~20K1.02×
25Kansas~5K1.01×
26Vermont~1K1.00×
27Texas~50K0.96×
28Pennsylvania~20K0.96×
29Ohio~20K0.96×
30Connecticut~6K0.95×
31Rhode Island~2K0.94×
32West Virginia~3K0.93×
33Kentucky~8K0.91×
34Georgia~20K0.89×
35North Carolina~20K0.89×
36Delaware~2K0.88×
37New Jersey~10K0.87×
38Tennessee~10K0.87×
39Massachusetts~10K0.87×
40Alabama~8K0.87×
41Virginia~10K0.85×
42Arkansas~5K0.85×
43Louisiana~7K0.83×
44New York~30K0.82×
45Florida~40K0.81×
46Maryland~9K0.80×
47South Carolina~8K0.78×
48Mississippi~4K0.75×
49Hawaii~2K0.75×
50Washington, District of Columbia~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Osiris Shoes, United States
0.75×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Osiris Shoes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Osiris Shoes audience
#·InterestCategoryAffinity×
01Vango (company)Cars & Mobility87.73×
02Culture of ItalyPolitics & Society70.41×
03Terry Kennedy (skateboarder)Sports53.65×
04Payless ShoeSourceFashion & Accessoires33.34×
05Blue HeelersFashion & Accessoires17.23×
06Nine WestFashion & Accessoires14.14×
07DC ShoesFashion & Accessoires11.28×
08Famous FootwearFood & Beverages9.75×
09American ApparelFashion & Accessoires7.82×
10Aéropostale (clothing)Fashion & Accessoires6.67×
11PacSunFashion & Accessoires5.22×
12Drill bitHome & Garden5.11×
13Instant messagingInternet & Social Media2.98×
14MarshallsFashion & Accessoires2.77×
15Dollar TreeShopping2.70×
16WalgreensShopping2.56×
17Macy'sShopping2.54×
18FIFA World CupSports2.33×
19FIFA World Cup 2026Sports2.03×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Osiris Shoes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Osiris Shoes audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.48×
TraditionCONSERVATISM2.00×
Price SensitivityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Osiris Shoes audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
Luxury OrientationPREMIUM1.06×
SustainabilityBALANCE1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Osiris Shoes's target market in United States?

Osiris Shoes's target market in United States covers an estimated 643,447 people, concentrated in California and Texas.

02

What is the gender split and age of Osiris Shoes customers?

57.2% of the Osiris Shoes audience are female, 42.8% are male, with an average age of 38.5 years.

03

Which brands do Osiris Shoes fans like most?

Osiris Shoes fans show strongest brand affinity for Culture of Italy (70.41×), Famous Footwear (9.75×), and Payless ShoeSource (33.34×) over the country average.

04

Where do Osiris Shoes fans live in United States?

Osiris Shoes fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Osiris Shoes fans also like?

Beyond Osiris Shoes itself, the audience over-indexes on Famous Footwear (9.75×), Payless ShoeSource (33.34×), Nine West (14.14×), and FIFA World Cup 2026 (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Osiris Shoes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Osiris Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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