Culture of Italy Audience in United States

Culture of Italy has an estimated audience of 260,386 people in United States. 59.8% are female, 40.2% are male, average age 48.1. Top regions: California, Texas, New York. Top brand affinities: Sharon Osbourne, Kim Zolciak, Capital One, Lisa Rinna, Diane Keaton.

The average Culture of Italy fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sharon Osbourne, Kim Zolciak, Capital One, with strongest over-indexing on Sharon Osbourne (40.86× the country average). Demographically, the Culture of Italy audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Culture

Demographics of Culture of Italy fans

Demographic split for Culture of Italy audience in United States
MetricValue
Female59.8%
Male40.2%
Average age48.1
Estimated audience size260,386

Audience persona

The typical Culture of Italy fan in United States is more female, around 48.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sharon Osbourne.

Top regions in United States

Top regions ranked by reach for Culture of Italy in United States
RegionReachAffinity
California28,1220.98×
Texas25,5961.14×
New York21,6971.49×
Florida21,5711.22×
Pennsylvania11,6791.33×
Illinois9,1941.06×
New Jersey9,0961.37×
North Carolina8,0751.03×
Georgia7,6700.96×
Ohio7,3950.92×
Michigan7,2591.07×
Virginia6,2750.99×
Arizona6,0111.13×
Massachusetts5,6691.11×
Washington5,3591.03×
Indiana4,7100.99×
Tennessee4,6410.89×
Maryland4,5751.02×
South Carolina4,0031.02×
Missouri3,9560.94×
Minnesota3,5570.95×
Colorado3,5440.86×
Connecticut3,3051.27×
Wisconsin3,2390.83×
Alabama2,9550.81×
Kentucky2,8050.86×
Oklahoma2,7660.96×
Louisiana2,7020.8×
Oregon2,5160.84×
Nevada2,4850.99×
Utah2,3451.01×
Mississippi2,3161.08×
Arkansas1,8430.86×
Iowa1,8160.85×
Kansas1,6190.79×
West Virginia1,3941.15×
Rhode Island1,3631.64×
Hawaii1,0890.97×
New Hampshire1,0831.06×
Idaho1,0670.82×
Nebraska1,0280.79×
New Mexico1,0230.78×
Delaware7661.07×
Maine7600.81×
North Dakota7331.37×
Washington, District of Columbia6150.79×
Montana4850.67×
Alaska4770.86×
South Dakota4450.74×
Vermont4360.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Culture of Italy audience
BrandAffinityCategory
Sharon Osbourne40.86×Movies & TV
Kim Zolciak90.63×Movies & TV
Capital One10.76×Business & Career
Lisa Rinna51.53×Movies & TV
Diane Keaton12.71×Movies & TV
Google Maps7.84×Internet & Social Media
Trussardi226.89×Fashion & Accessoires
Google News10.41×News
Indeed.com7.26×Business & Career
Elizabeth Taylor21.24×Movies & TV
Farfetch36.27×Shopping
CarGurus8.68×Cars & Mobility
Osiris Shoes57.11×Fashion & Accessoires
Kenny Rogers28.56×Music & Radio
Demi Moore12.65×Movies & TV
Bruce Willis9.76×Movies & TV
Billy Bob Thornton11.72×Movies & TV
Enterprise Rent-A-Car8.06×Cars & Mobility
Monica Bellucci19.13×Movies & TV
DeviantArt8.94×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Culture of Italy audience
TraitClusterScore
Quality AwarenessPREMIUM2.1
Design AffinityPREMIUM1.86
TravellingTHRILL1.85
Luxury OrientationPREMIUM1.76
PatriotismCONSERVATISM1.51
IndulgenceJOY1.47

Worldwide distribution

Worldwide audience distribution share by country for Culture of Italy
CountryShare
Italy57.0%
United States10.7%
Brazil5.4%

See Culture of Italy audiences in other countries

More Culture audiences in United States

Frequently asked questions

How many fans does Culture of Italy have in United States?

Culture of Italy has an estimated audience of 260,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Culture of Italy fans?

59.8% of Culture of Italy fans are female, 40.2% are male, with an average age of 48.1 years.

Which brands do Culture of Italy fans like most?

Culture of Italy fans show strongest brand affinity for Sharon Osbourne (40.86×), Kim Zolciak (90.63×), and Capital One (10.76×) over the country average.

Where do Culture of Italy fans live in United States?

Culture of Italy fans in United States are most concentrated in California (reach 28,122), Texas (reach 25,596), and New York (reach 21,697). These three regions account for the largest share of the active audience.

What other brands do Culture of Italy fans also like?

Beyond Culture of Italy itself, the audience over-indexes on Kim Zolciak (90.63×), Capital One (10.76×), Lisa Rinna (51.53×), and Diane Keaton (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.