Kim Zolciak Audience in United States

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Kim Zolciak has an estimated audience of 1,264,902 people in United States. 89.1% are female, 10.9% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: London Underground, Lydia Ko, Tara Reid, Meg Ryan, Sharon Osbourne.

The average Kim Zolciak fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include London Underground, Lydia Ko, Tara Reid, with strongest over-indexing on London Underground (241.81× the country average). Demographically, the Kim Zolciak audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Kim Zolciak fans

Demographic split for Kim Zolciak audience in United States
MetricValue
Female89.1%
Male10.9%
Average age38.9
Estimated audience size1,264,902

Audience persona

The typical Kim Zolciak fan in United States is more female, around 38.9 years old, with strong Creativity tendencies and a notable affinity for London Underground.

Top regions in United States

Top regions ranked by reach for Kim Zolciak in United States
RegionReachAffinity
California132,7040.95×
Texas113,0381.04×
Florida104,3431.22×
Georgia97,1142.49×
New York72,1141.02×
Pennsylvania48,0281.13×
North Carolina47,8501.26×
Illinois46,5401.1×
Ohio43,3611.11×
New Jersey37,1521.15×
Michigan35,5541.07×
Virginia34,7571.13×
Tennessee31,2161.23×
Arizona28,9641.12×
South Carolina25,0731.32×
Maryland24,3211.12×
Massachusetts23,9360.96×
Indiana23,5241.02×
Alabama23,4151.33×
Washington20,5910.81×
Missouri19,9130.98×
Louisiana19,8551.22×
Minnesota19,6441.08×
Wisconsin17,6100.93×
Colorado17,3190.87×
Connecticut16,8641.33×
Nevada16,0421.31×
Kentucky14,8970.94×
Oklahoma12,5090.89×
Mississippi10,8841.04×
Oregon10,0940.7×
Iowa9,4460.91×
Kansas9,2600.93×
Arkansas8,9840.86×
Utah5,7760.51×
New Hampshire5,0841.02×
West Virginia5,0430.86×
Nebraska4,9580.78×
Idaho4,7820.75×
Maine4,6231.02×
New Mexico4,0480.64×
Rhode Island3,9060.97×
Washington, District of Columbia3,7600.99×
Delaware3,6891.06×
Montana3,4400.98×
Hawaii3,1530.58×
South Dakota2,5020.86×
North Dakota2,0980.81×
Vermont1,3220.6×
Alaska1,1970.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kim Zolciak audience
BrandAffinityCategory
London Underground241.81×Cars & Mobility
Lydia Ko289.83×Sports
Tara Reid99×Movies & TV
Meg Ryan63.67×Movies & TV
Sharon Osbourne40.32×Movies & TV
Kenya Moore78.51×Movies & TV
Carla Bruni109.25×Fashion & Accessoires
Dennis Quaid20×Movies & TV
Nathan Fillion14.64×Movies & TV
Social networking service3.34×Technology & Electronics
Lauren Graham14.96×Movies & TV
Pete Carroll14.88×Sports
Skill3.18×Business & Career
Pamela Anderson6.53×Movies & TV
Elizabeth Banks11.13×Movies & TV
Television channel5.27×Movies & TV
4 Pics 1 Word20×Games
Kirstie Alley14.54×Movies & TV
NSYNC16.5×Music & Radio
Yandex20×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kim Zolciak audience
TraitClusterScore
CreativityOPEN1.32
Healthy LifestyleBALANCE1.28
DIY MentalityTHRILL1.27
Community OrientationOPEN1.26
IndulgenceJOY1.25
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Kim Zolciak
CountryShare
United States77.9%
United Kingdom5.4%
Canada5.0%

See Kim Zolciak audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Kim Zolciak have in United States?

Kim Zolciak has an estimated audience of 1,264,902 people in United States, concentrated in California and Texas.

What is the gender split and age of Kim Zolciak fans?

89.1% of Kim Zolciak fans are female, 10.9% are male, with an average age of 38.9 years.

Which brands do Kim Zolciak fans like most?

Kim Zolciak fans show strongest brand affinity for London Underground (241.81×), Lydia Ko (289.83×), and Tara Reid (99×) over the country average.

Where do Kim Zolciak fans live in United States?

Kim Zolciak fans in United States are most concentrated in California (reach 132,704), Texas (reach 113,038), and Florida (reach 104,343). These three regions account for the largest share of the active audience.

What other brands do Kim Zolciak fans also like?

Beyond Kim Zolciak itself, the audience over-indexes on Lydia Ko (289.83×), Tara Reid (99×), Meg Ryan (63.67×), and Sharon Osbourne (40.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kim Zolciak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.