Rascasse Audience Intelligence

Kim Zolciak Audience in United States

A data profile of the people who buy, follow and care about Kim Zolciak in United States — modelled from more than twelve digital signal sources. Kim Zolciak has an estimated audience of 1,175,143 people in United States.

#92among TV personality in United States#4538among Person in United States#3717in Movies & TV

The average Kim Zolciak fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include London Underground, Lydia Ko, Tara Reid, with strongest over-indexing on London Underground (241.81× the country average).

Demographically, the Kim Zolciak audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kim Zolciak fan in United States is more female, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for London Underground.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kim Zolciak profile in United States.

Audience size
1.2M
in United States
Gender
89.1%♀
10.9% male
Age
38.9
average years
Country rank
#21183
Person in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kim Zolciak fans

89.1% are female, 10.9% are male, average age 38.9.

Fig. 02

Gender split

89.1%
Female
10.9%
Male
Demographic split for Kim Zolciak audience in United States
MetricValue
Female89.1%
Male10.9%
Average age38.9
Estimated audience size1,175,143
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Kim Zolciak audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3926%
40-4925%
50+13%
Fig. 04

Worldwide distribution

76.6%

of the worldwide Kim Zolciak audience comes from United States.

Worldwide audience distribution share by country for Kim Zolciak
CountryShare
United States76.6%
United Kingdom5.6%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kim Zolciak audience in United States is strongest.

Fig. 05

Top regions by affinity

Kim Zolciak fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~90K2.28×
02South Carolina~20K1.27×
03Alabama~20K1.27×
04Connecticut~20K1.27×
05North Carolina~50K1.21×
06Louisiana~20K1.21×
07Tennessee~30K1.20×
08Nevada~10K1.19×
09Florida~100K1.18×
10New Jersey~40K1.13×
11Maryland~20K1.12×
12Pennsylvania~50K1.09×
13Illinois~50K1.08×
14Washington, District of Columbia~4K1.08×
15Delaware~4K1.08×
16Virginia~30K1.07×
17Mississippi~10K1.07×
18Rhode Island~4K1.07×
19Ohio~40K1.06×
20Arizona~30K1.05×
21New York~70K1.04×
22Michigan~30K1.03×
23Maine~5K1.03×
24Minnesota~20K1.02×
25Missouri~20K1.01×
26New Hampshire~5K1.00×
27Texas~100K0.99×
28Massachusetts~20K0.99×
29Indiana~20K0.99×
30Montana~3K0.98×
31Kentucky~20K0.96×
32California~100K0.95×
33Oklahoma~10K0.94×
34South Dakota~3K0.94×
35Arkansas~10K0.93×
36Kansas~9K0.93×
37Wisconsin~20K0.92×
38Colorado~20K0.91×
39Iowa~9K0.89×
40West Virginia~5K0.89×
41North Dakota~2K0.86×
42Washington~20K0.85×
43Idaho~5K0.84×
44Nebraska~5K0.84×
45Oregon~10K0.77×
46Vermont~2K0.75×
47New Mexico~5K0.73×
48Hawaii~4K0.70×
49Alaska~2K0.69×
50Utah~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Kim Zolciak, United States
0.63×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kim Zolciak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kim Zolciak audience
#·InterestCategoryAffinity×
01Lydia KoSports289.83×
02London UndergroundCars & Mobility241.81×
03Carla BruniFashion & Accessoires109.25×
04Tara ReidMovies & TV99.00×
05Kenya MooreMovies & TV78.51×
06Meg RyanMovies & TV63.67×
07Sharon OsbourneMovies & TV40.32×
08Dennis QuaidMovies & TV20.00×
094 Pics 1 WordGames20.00×
10NSYNCMusic & Radio16.50×
11Lauren GrahamMovies & TV14.96×
12Pete CarrollSports14.88×
13Nathan FillionMovies & TV14.64×
14Lisa RinnaMovies & TV13.66×
15CloudsMusic & Radio13.49×
16Elizabeth BanksMovies & TV11.13×
17Pamela AndersonMovies & TV6.53×
18Television channelMovies & TV5.27×
19Social networking serviceTechnology & Electronics3.34×
20SkillBusiness & Career3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kim Zolciak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kim Zolciak audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.65×
MindfulnessBALANCE1.28×
Design AffinityPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kim Zolciak audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.65×
PatriotismCONSERVATISM0.68×
Urban LifestyleOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kim Zolciak have in United States?

Kim Zolciak has an estimated audience of 1,175,143 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kim Zolciak fans?

89.1% of Kim Zolciak fans are female, 10.9% are male, with an average age of 38.9 years.

03

Which brands do Kim Zolciak fans like most?

Kim Zolciak fans show strongest brand affinity for London Underground (241.81×), Lydia Ko (289.83×), and Tara Reid (99×) over the country average.

04

Where do Kim Zolciak fans live in United States?

Kim Zolciak fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kim Zolciak fans also like?

Beyond Kim Zolciak itself, the audience over-indexes on Lydia Ko (289.83×), Tara Reid (99×), Meg Ryan (63.67×), and Sharon Osbourne (40.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kim Zolciak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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