Clouds Audience in United States

Clouds has an estimated audience of 1,533,331 people in United States. 2.6% are female, 97.4% are male, average age 30.0. Top brand affinities: Sharon Osbourne, Detroit Pistons, Dennis Quaid, Fine Wine & Good Spirits, John Malkovich.

Top brand affinities include Sharon Osbourne, Detroit Pistons, Dennis Quaid, with strongest over-indexing on Sharon Osbourne (20× the country average). Demographically, the Clouds audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Indulgence, Extroversion.

Category: Music & Radio · Type: Person · Subtype: Techno

Demographics of Clouds fans

Demographic split for Clouds audience in United States
MetricValue
Female2.6%
Male97.4%
Average age30.0
Estimated audience size1,533,331

Audience persona

The typical Clouds fan in United States is more male, around 30.0 years old, with strong Indulgence tendencies and a notable affinity for Sharon Osbourne.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clouds audience
BrandAffinityCategory
Sharon Osbourne20×Movies & TV
Detroit Pistons9.51×Sports
Dennis Quaid14.89×Movies & TV
Fine Wine & Good Spirits20×Shopping
John Malkovich20×Movies & TV
Kia Sportage20×Cars & Mobility
Autism Awareness7.98×Health
Isla Fisher12.33×Movies & TV
Diabetes mellitus awareness5.4×Health
Long John Silver's11.72×Food & Beverages
George Clooney8.28×Movies & TV
Oklahoma City Thunder4.65×Sports
Kim Zolciak20×Movies & TV
Chiwetel Ejiofor20×Movies & TV
Singer-songwriter2.68×Music & Radio
Livemusic3.35×Music & Radio
Microblogging5.53×Technology & Electronics
Circle K4.29×Shopping
Pre-school playgroup19.98×Kids & Family
Campari20×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clouds audience
TraitClusterScore
IndulgenceJOY1.4
ExtroversionTHRILL1.4
Early Adopter MentalityPOWER1.27
Design AffinityPREMIUM1.26
SustainabilityBALANCE1.23
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Clouds
CountryShare
United States45.2%
India12.9%
United Kingdom6.4%

See Clouds audiences in other countries

More Techno audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Clouds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.