Ume Audience in United States
Ume has an estimated audience of 749,222 people in United States. 64.9% are female, 35.1% are male, average age 47.9. Top brand affinities: Product design, Urban Outfitters, Israel, Elsword, Jeep Wagoneer.
Top brand affinities include Product design, Urban Outfitters, Israel, with strongest over-indexing on Product design (4.49× the country average). Demographically, the Ume audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Techno
Demographics of Ume fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 47.9 |
| Estimated audience size | 749,222 |
Audience persona
The typical Ume fan in United States is more female, around 47.9 years old, with strong Risk Appetite tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.49× | Business & Career |
| Urban Outfitters | 3.6× | Shopping |
| Israel | 4× | Travel & Leisure |
| Elsword | 20.77× | Games |
| Jeep Wagoneer | 5.39× | Cars & Mobility |
| 9NEWS (KUSA) | 4.51× | Movies & TV |
| Jingoism | 1.84× | Politics & Society |
| Natural rubber | 1.71× | Cars & Mobility |
| Nationality | 1.69× | Politics & Society |
| UK garage | 4.3× | Music & Radio |
| Albany County, New York | 8.68× | Travel & Leisure |
| Like Dandelion Dust | 10.14× | Movies & TV |
| Girolando cattle | 17.67× | Pets & Animals |
| Wikia | 1.93× | Internet & Social Media |
| Geotechnical investigation | 16.33× | Business & Career |
| Jeep Grand Cherokee (WJ) | 3.28× | Cars & Mobility |
| Kendra Scott | 1.52× | Fashion & Accessoires |
| JamBase | 5.54× | Music & Radio |
| Stamp collecting | 2.2× | Home & Garden |
| Isla Holbox | 11.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.15 |
| Patriotism | CONSERVATISM | 2.12 |
| Career Orientation | POWER | 2.02 |
| Luxury Orientation | PREMIUM | 1.95 |
| Quality Awareness | PREMIUM | 1.6 |
| Indulgence | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.1% |
| Spain | 17.0% |
| Brazil | 10.8% |
See Ume audiences in other countries
More Techno audiences in United States
- KI/KI (1,806,708)
- Clouds (1,533,331)
- Scuba (musician) (498,823)
- Sara Landry (346,099)
- Kölsch (197,070)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.