Long John Silver's Audience in United States

Long John Silver's logo

Long John Silver's has an estimated audience of 4,374,652 people in United States. 47.6% are female, 52.4% are male, average age 39.3. Top regions: Texas, Ohio, Indiana. Top brand affinities: Medina (singer), Tales of the Cocktail, Tia Maria, Shoney's, Chatime.

The average Long John Silver's fan in United States is 39.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Indiana. Top brand affinities include Medina (singer), Tales of the Cocktail, Tia Maria, with strongest over-indexing on Medina (singer) (111.71× the country average). Demographically, the Long John Silver's audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Long John Silver's fans

Demographic split for Long John Silver's audience in United States
MetricValue
Female47.6%
Male52.4%
Average age39.3
Estimated audience size4,374,652

Audience persona

The typical Long John Silver's fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Medina (singer).

Top regions in United States

Top regions ranked by reach for Long John Silver's in United States
RegionReachAffinity
Texas905,9342.41×
Ohio289,5212.15×
Indiana264,0643.3×
Kentucky245,5814.48×
California235,1180.49×
Pennsylvania203,2341.38×
Florida185,2320.63×
Virginia182,3181.71×
Tennessee171,7381.96×
Michigan171,2551.5×
Illinois154,3591.06×
Missouri140,0681.99×
Georgia109,7380.81×
Oklahoma104,6362.15×
Arizona90,2901.01×
West Virginia85,1174.18×
Kansas78,2792.27×
North Carolina73,6510.56×
South Carolina70,8131.08×
New York59,4820.24×
Iowa59,3431.65×
New Mexico56,7342.59×
Arkansas50,4901.4×
Nebraska47,3202.16×
Maryland44,0880.59×
Colorado36,4570.53×
Nevada25,0570.59×
Alabama24,9350.41×
New Jersey24,3920.22×
Louisiana23,4800.42×
Washington22,9500.26×
Minnesota22,6850.36×
Wisconsin22,3210.34×
Massachusetts16,8850.2×
Oregon16,6370.33×
Connecticut10,5870.24×
Mississippi10,0870.28×
Utah9,3540.24×
Idaho5,2000.24×
Washington, District of Columbia4,3280.33×
New Hampshire4,0630.24×
Delaware3,4660.29×
South Dakota3,3590.33×
Hawaii2,8330.15×
Maine2,8080.18×
Montana2,3290.19×
Rhode Island2,2620.16×
North Dakota1,8840.21×
Wyoming1,6240.25×
Alaska1,3910.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Long John Silver's audience
BrandAffinityCategory
Medina (singer)111.71×Music & Radio
Tales of the Cocktail149.42×Games
Tia Maria65.37×Food & Beverages
Shoney's41.6×Food & Beverages
Chatime89.2×Food & Beverages
7-Eleven5.2×Shopping
The Capital Grille14.5×Food & Beverages
Citadelle (gin)105.46×Food & Beverages
Seasons 5211.55×Food & Beverages
The Keg29.88×Food & Beverages
AAA (band)4.54×Music & Radio
Golden Corral5.37×Food & Beverages
Panda Express2.64×Food & Beverages
Mixology (TV series)23.28×Movies & TV
Cocktail shaker7.93×Food & Beverages
Lone Star Steakhouse & Saloon41.73×Food & Beverages
Burger King2×Food & Beverages
Clouds12.01×Music & Radio
Subway1.97×Food & Beverages
Tanqueray13.16×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Long John Silver's audience
TraitClusterScore
IndulgenceJOY1.32
Convenience OrientationPREMIUM1.32
ExtroversionTHRILL1.2
Luxury OrientationPREMIUM1.17
Community OrientationOPEN1.09
Career OrientationPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Long John Silver's
CountryShare
United States84.6%
Singapore5.8%
Thailand0.9%

See Long John Silver's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Long John Silver's have in United States?

Long John Silver's has an estimated audience of 4,374,652 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Long John Silver's fans?

47.6% of Long John Silver's fans are female, 52.4% are male, with an average age of 39.3 years.

Which brands do Long John Silver's fans like most?

Long John Silver's fans show strongest brand affinity for Medina (singer) (111.71×), Tales of the Cocktail (149.42×), and Tia Maria (65.37×) over the country average.

Where do Long John Silver's fans live in United States?

Long John Silver's fans in United States are most concentrated in Texas (reach 905,934), Ohio (reach 289,521), and Indiana (reach 264,064). These three regions account for the largest share of the active audience.

What other brands do Long John Silver's fans also like?

Beyond Long John Silver's itself, the audience over-indexes on Tales of the Cocktail (149.42×), Tia Maria (65.37×), Shoney's (41.6×), and Chatime (89.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Long John Silver's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.