Rascasse Audience Intelligence

Long John Silver's Target Market in United States

A data profile of the people who buy, follow and care about Long John Silver's in United States — modelled from more than twelve digital signal sources. Long John Silver's has an estimated audience of 4,549,340 people in United States.

#748among Brand in United States#483in Food & Beverages

The average Long John Silver's fan in United States is 39.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Indiana.

Top brand affinities include Medina (singer), Tales of the Cocktail, Tia Maria, with strongest over-indexing on Medina (singer) (111.71× the country average).

Demographically, the Long John Silver's audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Long John Silver's fan in United States is balanced, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Medina (singer).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long John Silver's profile in United States.

Audience size
4.5M
in United States
Gender
47.6%♀
52.4% male
Age
39.3
average years
Country rank
#7244
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Long John Silver's

47.6% are female, 52.4% are male, average age 39.3.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Long John Silver's audience in United States
MetricValue
Female47.6%
Male52.4%
Average age39.3
Estimated audience size4,549,340
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Long John Silver's audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3921%
40-4921%
50+19%
Fig. 04

Worldwide distribution

84.9%

of the worldwide Long John Silver's audience comes from United States.

Worldwide audience distribution share by country for Long John Silver's
CountryShare
United States84.9%
Singapore5.6%
Thailand0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long John Silver's audience in United States is strongest.

Fig. 05

Top regions by affinity

Long John Silver's customers by region in United States
#RegionReachAffinity×
01Kentucky~200K4.43×
02West Virginia~90K4.35×
03Indiana~300K3.16×
04Oklahoma~100K2.65×
05New Mexico~60K2.62×
06Texas~800K2.24×
07Kansas~80K2.22×
08Nebraska~50K2.19×
09Ohio~300K2.16×
10Missouri~100K1.92×
11Tennessee~200K1.91×
12Virginia~200K1.64×
13Iowa~60K1.64×
14Michigan~200K1.49×
15Arkansas~50K1.46×
16Pennsylvania~200K1.33×
17South Carolina~70K1.04×
18Arizona~90K1.01×
19Illinois~100K1.00×
20Georgia~100K0.76×
21Florida~200K0.61×
22Nevada~30K0.61×
23Maryland~40K0.56×
24North Carolina~70K0.53×
25Colorado~40K0.51×
26California~200K0.46×
27Louisiana~20K0.44×
28South Dakota~4K0.44×
29Alabama~30K0.42×
30Alaska~4K0.42×
31Vermont~3K0.41×
32North Dakota~3K0.39×
33Washington, District of Columbia~5K0.38×
34Minnesota~20K0.37×
35Delaware~5K0.37×
36Montana~4K0.35×
37Wisconsin~20K0.34×
38Oregon~20K0.34×
39Mississippi~10K0.34×
40New Hampshire~6K0.32×
41Rhode Island~4K0.32×
42Idaho~7K0.31×
43Maine~5K0.30×
44Hawaii~5K0.29×
45Connecticut~10K0.27×
46Utah~10K0.27×
47Washington~20K0.26×
48New York~60K0.23×
49New Jersey~30K0.23×
50Massachusetts~20K0.21×
Fig. 06

Affinity by region

Affinity by region — Long John Silver's, United States
0.21×1.00×4.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long John Silver's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long John Silver's audience
#·InterestCategoryAffinity×
01Tales of the CocktailGames149.42×
02Medina (singer)Music & Radio111.71×
03Citadelle (gin)Food & Beverages105.46×
04ChatimeFood & Beverages89.20×
05Tia MariaFood & Beverages65.37×
06Lone Star Steakhouse & SaloonFood & Beverages41.73×
07Shoney'sFood & Beverages41.60×
08The KegFood & Beverages29.88×
09Mixology (TV series)Movies & TV23.28×
10Fazoli'sFood & Beverages22.02×
11Captain D'sFood & Beverages14.82×
12The Capital GrilleFood & Beverages14.50×
13CloudsMusic & Radio12.01×
14Seasons 52Food & Beverages11.55×
15Cocktail shakerFood & Beverages7.93×
16Cheddar's Casual CaféFood & Beverages7.85×
17Golden CorralFood & Beverages5.37×
187-ElevenShopping5.20×
19AAA (band)Music & Radio4.54×
20Panda ExpressFood & Beverages2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long John Silver's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long John Silver's audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.29×
Luxury OrientationPREMIUM1.21×
SustainabilityBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long John Silver's audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.75×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Long John Silver's's target market in United States?

Long John Silver's's target market in United States covers an estimated 4,549,340 people, concentrated in Texas and Ohio.

02

What is the gender split and age of Long John Silver's customers?

47.6% of the Long John Silver's audience are female, 52.4% are male, with an average age of 39.3 years.

03

Which brands do Long John Silver's fans like most?

Long John Silver's fans show strongest brand affinity for Medina (singer) (111.71×), Tales of the Cocktail (149.42×), and Tia Maria (65.37×) over the country average.

04

Where do Long John Silver's fans live in United States?

Long John Silver's fans in United States are most concentrated in Texas (reach ~800K), Ohio (reach ~300K), and Indiana (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Long John Silver's fans also like?

Beyond Long John Silver's itself, the audience over-indexes on Tales of the Cocktail (149.42×), Tia Maria (65.37×), Shoney's (41.6×), and Fazoli's (22.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Long John Silver's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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