Mixology (TV series) Audience in United States

Mixology (TV series) logo

Mixology (TV series) has an estimated audience of 509,523 people in United States. 55.2% are female, 44.8% are male, average age 37.4. Top regions: New York, California, New Jersey. Top brand affinities: KICKZ, Vocal harmony, Historic site, Hamden, Connecticut, Goop.

The average Mixology (TV series) fan in United States is 37.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include KICKZ, Vocal harmony, Historic site, with strongest over-indexing on KICKZ (87.6× the country average). Demographically, the Mixology (TV series) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mixology (TV series) fans

Demographic split for Mixology (TV series) audience in United States
MetricValue
Female55.2%
Male44.8%
Average age37.4
Estimated audience size509,523

Audience persona

The typical Mixology (TV series) fan in United States is more female, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for KICKZ.

Top regions in United States

Top regions ranked by reach for Mixology (TV series) in United States
RegionReachAffinity
New York108,0273.79×
California55,0900.98×
New Jersey46,4133.58×
Florida45,1001.31×
Texas42,4650.97×
Illinois17,7231.04×
Pennsylvania17,0871×
Georgia15,5390.99×
North Carolina14,7410.96×
Ohio12,9920.83×
Virginia12,2220.98×
Michigan11,3280.85×
Massachusetts10,7841.07×
Washington9,2010.9×
Maryland8,9991.03×
Arizona8,9470.86×
Tennessee8,5540.84×
Indiana8,4240.9×
Connecticut7,5771.48×
Missouri7,5000.91×
South Carolina7,3350.96×
Alabama6,7300.95×
Wisconsin6,4020.84×
Colorado6,3880.8×
Louisiana5,7030.87×
Minnesota5,5570.76×
Kentucky5,2240.82×
Oklahoma4,7600.84×
Oregon4,4510.76×
Nevada4,3360.88×
Iowa3,6200.86×
Mississippi3,6090.86×
Utah3,5230.77×
Kansas3,3320.83×
Arkansas3,1870.76×
Idaho2,2380.88×
Nebraska2,0850.82×
Hawaii1,9630.9×
New Mexico1,7720.69×
Washington, District of Columbia1,7451.14×
West Virginia1,6870.71×
Maine1,5840.87×
Rhode Island1,5420.95×
New Hampshire1,5080.75×
Delaware1,2530.89×
Montana1,2020.85×
Alaska8600.79×
South Dakota8320.71×
Vermont7730.86×
North Dakota7200.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mixology (TV series) audience
BrandAffinityCategory
KICKZ87.6×Fashion & Accessoires
Vocal harmony14.07×Music & Radio
Historic site12.22×Arts & Culture
Hamden, Connecticut51.07×Travel & Leisure
Goop12.99×Internet & Social Media
Mathcore18.56×Music & Radio
Grinch9.27×Movies & TV
Governor of Michigan15.31×Politics & Society
Unique Gifts4.67×Shopping
Fairy godmother13.19×Literature
Birthday Gifts5.64×Kids & Family
Hipster14.29×Politics & Society
Wok9.63×Food & Beverages
Grace Slick12.84×Music & Radio
Harlow17.23×Travel & Leisure
Hibachi10.58×Food & Beverages
Google Home8.18×Technology & Electronics
TV Fanatic13.2×Movies & TV
Home construction1.64×Home & Garden
Gift registry14.7×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mixology (TV series) audience
TraitClusterScore
Luxury OrientationPREMIUM3.18
TravellingTHRILL2.21
IndulgenceJOY2.01
Design AffinityPREMIUM1.85
Urban LifestyleOPEN1.69
Sports ActivityPOWER1.64

Worldwide distribution

Worldwide audience distribution share by country for Mixology (TV series)
CountryShare
United States34.8%
United Kingdom8.2%
Japan4.9%

See Mixology (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mixology (TV series) have in United States?

Mixology (TV series) has an estimated audience of 509,523 people in United States, concentrated in New York and California.

What is the gender split and age of Mixology (TV series) fans?

55.2% of Mixology (TV series) fans are female, 44.8% are male, with an average age of 37.4 years.

Which brands do Mixology (TV series) fans like most?

Mixology (TV series) fans show strongest brand affinity for KICKZ (87.6×), Vocal harmony (14.07×), and Historic site (12.22×) over the country average.

Where do Mixology (TV series) fans live in United States?

Mixology (TV series) fans in United States are most concentrated in New York (reach 108,027), California (reach 55,090), and New Jersey (reach 46,413). These three regions account for the largest share of the active audience.

What other brands do Mixology (TV series) fans also like?

Beyond Mixology (TV series) itself, the audience over-indexes on Vocal harmony (14.07×), Historic site (12.22×), Hamden, Connecticut (51.07×), and Goop (12.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixology (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.