Rascasse Audience Intelligence

Mixology (TV series) Audience in United States

A data profile of the people who buy, follow and care about Mixology (TV series) in United States — modelled from more than twelve digital signal sources. Mixology (TV series) has an estimated audience of 511,798 people in United States.

#3175among Movie / TV Show / Series in United States#6734in Movies & TV

The average Mixology (TV series) fan in United States is 37.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Grant's, Long John Silver's, Basil Hayden's, with strongest over-indexing on Grant's (78.39× the country average).

Demographically, the Mixology (TV series) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mixology (TV series) fan in United States is more female, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Grant's.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mixology (TV series) profile in United States.

Audience size
512K
in United States
Gender
55.2%♀
44.8% male
Age
37.4
average years
Country rank
#36167
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mixology (TV series) viewers

55.2% are female, 44.8% are male, average age 37.4.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Mixology (TV series) audience in United States
MetricValue
Female55.2%
Male44.8%
Average age37.4
Estimated audience size511,798
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Mixology (TV series) audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4921%
50+16%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Mixology (TV series) audience comes from United States.

Worldwide audience distribution share by country for Mixology (TV series)
CountryShare
United States34.7%
United Kingdom8.1%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mixology (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mixology (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K3.66×
02New Jersey~40K3.15×
03Connecticut~7K1.44×
04Florida~40K1.26×
05Tennessee~10K1.13×
06Washington, District of Columbia~2K1.06×
07Maryland~9K1.03×
08Massachusetts~10K1.02×
09Rhode Island~2K1.00×
10South Carolina~7K0.97×
11California~50K0.96×
12Georgia~20K0.96×
13Virginia~10K0.96×
14Alabama~7K0.96×
15Hawaii~2K0.96×
16Montana~1K0.95×
17Pennsylvania~20K0.94×
18Illinois~20K0.94×
19North Carolina~10K0.94×
20Mississippi~4K0.94×
21Maine~2K0.94×
22Delaware~1K0.94×
23Vermont<1K0.94×
24Texas~40K0.93×
25Idaho~2K0.93×
26Oklahoma~5K0.92×
27Alaska~1K0.92×
28Iowa~4K0.91×
29Missouri~7K0.90×
30Arkansas~4K0.90×
31North Dakota<1K0.90×
32Louisiana~6K0.89×
33Nevada~4K0.89×
34Michigan~10K0.88×
35Washington~9K0.88×
36Indiana~8K0.88×
37Nebraska~2K0.88×
38South Dakota~1K0.88×
39Kansas~3K0.87×
40New Hampshire~2K0.87×
41Arizona~9K0.85×
42Kentucky~5K0.85×
43Wisconsin~6K0.84×
44West Virginia~2K0.84×
45Ohio~10K0.82×
46Oregon~5K0.82×
47Minnesota~6K0.80×
48Utah~4K0.80×
49Colorado~6K0.79×
50New Mexico~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Mixology (TV series), United States
0.79×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mixology (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mixology (TV series) audience
#·InterestCategoryAffinity×
01Grant'sFood & Beverages78.39×
02Basil Hayden'sFood & Beverages61.68×
03Long John Silver'sFood & Beverages23.28×
04CampariFood & Beverages22.90×
05Seasons 52Food & Beverages18.10×
06Martini (vermouth)Food & Beverages18.07×
07MezcalFood & Beverages14.38×
08Single malt scotchFood & Beverages14.29×
09Malt whiskyFood & Beverages12.99×
10Single malt whiskyFood & Beverages12.57×
11Mixed drinkFood & Beverages9.10×
12LongHorn SteakhouseFood & Beverages8.19×
13GinFood & Beverages7.77×
14Bourbon whiskeyFood & Beverages4.69×
15Wine tastingFood & Beverages4.18×
16CocktailFood & Beverages3.12×
17Planet FitnessSports3.06×
18Taco BellFood & Beverages2.69×
19WingstopFood & Beverages2.62×
20Pizza HutFood & Beverages2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mixology (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mixology (TV series) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.14×
TravellingTHRILL2.04×
Convenience OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mixology (TV series) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
Early Adopter MentalityPOWER0.86×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mixology (TV series) have in United States?

Mixology (TV series) has an estimated audience of 511,798 people in United States, concentrated in New York and California.

02

What is the gender split and age of Mixology (TV series) viewers?

55.2% of Mixology (TV series) fans are female, 44.8% are male, with an average age of 37.4 years.

03

Which brands do Mixology (TV series) fans like most?

Mixology (TV series) fans show strongest brand affinity for Grant's (78.39×), Long John Silver's (23.28×), and Basil Hayden's (61.68×) over the country average.

04

Where do Mixology (TV series) fans live in United States?

Mixology (TV series) fans in United States are most concentrated in New York (reach ~100K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mixology (TV series) fans also like?

Beyond Mixology (TV series) itself, the audience over-indexes on Long John Silver's (23.28×), Basil Hayden's (61.68×), LongHorn Steakhouse (8.19×), and Seasons 52 (18.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mixology (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixology (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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