Rascasse Audience Intelligence

Mezcal Target Market in United States

A data profile of the people who buy, follow and care about Mezcal in United States — modelled from more than twelve digital signal sources. Mezcal has an estimated audience of 2,019,595 people in United States.

#1434among Brand in United States#852in Food & Beverages

The average Mezcal fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New Jersey, Texas.

Top brand affinities include Don Julio, FIFA World Cup 2026, Patrón Tequila, with strongest over-indexing on Don Julio (15.49× the country average).

Demographically, the Mezcal audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mezcal fan in United States is balanced, around 39.8 years old, with strong Tradition tendencies and a notable affinity for Don Julio.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mezcal profile in United States.

Audience size
2M
in United States
Gender
45.6%♀
54.4% male
Age
39.8
average years
Country rank
#14125
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mezcal

45.6% are female, 54.4% are male, average age 39.8.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Mezcal audience in United States
MetricValue
Female45.6%
Male54.4%
Average age39.8
Estimated audience size2,019,595
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Mezcal audience in United States
Age bracketShare%
16-1914%
20-2923%
30-3923%
40-4922%
50+18%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Mezcal audience comes from United States.

Worldwide audience distribution share by country for Mezcal
CountryShare
United States36.3%
Mexico23.5%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mezcal audience in United States is strongest.

Fig. 05

Top regions by affinity

Mezcal customers by region in United States
#RegionReachAffinity×
01New Jersey~200K4.02×
02Colorado~60K1.81×
03Connecticut~30K1.59×
04New York~200K1.43×
05Massachusetts~60K1.41×
06Washington, District of Columbia~9K1.39×
07South Carolina~40K1.30×
08Michigan~70K1.27×
09California~300K1.25×
10Texas~200K1.18×
11Iowa~20K1.16×
12Nevada~20K1.14×
13Illinois~80K1.13×
14Maryland~40K1.10×
15Oregon~20K1.06×
16Virginia~50K1.03×
17Washington~40K1.02×
18Tennessee~40K1.01×
19Georgia~60K0.99×
20Florida~100K0.98×
21North Carolina~60K0.96×
22Rhode Island~6K0.96×
23Hawaii~8K0.94×
24Arizona~40K0.92×
25New Mexico~9K0.92×
26Nebraska~9K0.92×
27Louisiana~20K0.89×
28Pennsylvania~60K0.88×
29Indiana~30K0.88×
30Maine~6K0.87×
31Minnesota~20K0.85×
32Kansas~10K0.84×
33Wisconsin~30K0.83×
34Idaho~9K0.83×
35Arkansas~10K0.82×
36New Hampshire~7K0.82×
37Alaska~4K0.82×
38Vermont~3K0.82×
39Delaware~5K0.81×
40Montana~5K0.80×
41Ohio~50K0.79×
42Missouri~30K0.79×
43Oklahoma~20K0.77×
44Alabama~20K0.74×
45Utah~10K0.73×
46North Dakota~3K0.72×
47Kentucky~20K0.71×
48South Dakota~3K0.71×
49Mississippi~10K0.59×
50West Virginia~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Mezcal, United States
0.59×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mezcal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mezcal audience
#·InterestCategoryAffinity×
01Hornitos TequilaFood & Beverages42.18×
02Tequila RoseFood & Beverages27.70×
03Espolòn TequilaFood & Beverages23.15×
04Patrón TequilaFood & Beverages19.94×
05Don JulioFood & Beverages15.49×
06San Bernardino Valley CollegeBusiness & Career11.29×
07PueblaTravel & Leisure7.42×
08SocratesLiterature7.19×
09OaxacaTravel & Leisure6.97×
10Lime (fruit)Food & Beverages6.92×
11Liga MXSports4.55×
12UruguayTravel & Leisure4.12×
13Mexico CityTravel & Leisure3.95×
14TequilaFood & Beverages3.79×
15TacoFood & Beverages3.45×
16AlcoholFood & Beverages2.74×
17FIFA World CupSports2.09×
18FIFA World Cup 2026Sports1.77×
19SoccerSports1.65×
20CuisineFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mezcal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mezcal audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.64×
IndulgenceJOY1.58×
Urban LifestyleOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mezcal audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.98×
CreativityOPEN1.01×
PatriotismCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mezcal's target market in United States?

Mezcal's target market in United States covers an estimated 2,019,595 people, concentrated in California and New Jersey.

02

What is the gender split and age of Mezcal customers?

45.6% of the Mezcal audience are female, 54.4% are male, with an average age of 39.8 years.

03

Which brands do Mezcal fans like most?

Mezcal fans show strongest brand affinity for Don Julio (15.49×), FIFA World Cup 2026 (1.77×), and Patrón Tequila (19.94×) over the country average.

04

Where do Mezcal fans live in United States?

Mezcal fans in United States are most concentrated in California (reach ~300K), New Jersey (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mezcal fans also like?

Beyond Mezcal itself, the audience over-indexes on FIFA World Cup 2026 (1.77×), Patrón Tequila (19.94×), Oaxaca (6.97×), and Hornitos Tequila (42.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Mezcal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mezcal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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