Mezcal Audience in United States
Mezcal has an estimated audience of 2,049,400 people in United States. 45.6% are female, 54.4% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Don Julio, Patrón Tequila, Hornitos Tequila, Oaxaca, Tequila.
The average Mezcal fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Don Julio, Patrón Tequila, Hornitos Tequila, with strongest over-indexing on Don Julio (15.49× the country average). Demographically, the Mezcal audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Mezcal fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 39.8 |
| Estimated audience size | 2,049,400 |
Audience persona
The typical Mezcal fan in United States is balanced, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Don Julio.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 310,476 | 1.38× |
| Texas | 230,997 | 1.31× |
| New York | 163,268 | 1.43× |
| Florida | 147,987 | 1.07× |
| New Jersey | 86,767 | 1.66× |
| Illinois | 85,006 | 1.25× |
| Michigan | 70,609 | 1.32× |
| Georgia | 68,516 | 1.09× |
| Pennsylvania | 65,517 | 0.95× |
| North Carolina | 63,721 | 1.03× |
| Massachusetts | 62,107 | 1.54× |
| Virginia | 55,328 | 1.11× |
| Ohio | 54,077 | 0.86× |
| Colorado | 48,093 | 1.49× |
| Washington | 46,496 | 1.13× |
| Tennessee | 44,291 | 1.08× |
| Arizona | 42,108 | 1.01× |
| Maryland | 42,086 | 1.19× |
| Indiana | 36,050 | 0.96× |
| South Carolina | 35,699 | 1.16× |
| Missouri | 27,663 | 0.84× |
| Connecticut | 27,618 | 1.34× |
| Wisconsin | 27,460 | 0.89× |
| Minnesota | 26,893 | 0.92× |
| Oregon | 25,894 | 1.1× |
| Nevada | 24,334 | 1.23× |
| Louisiana | 23,227 | 0.88× |
| Alabama | 22,745 | 0.79× |
| Iowa | 20,113 | 1.19× |
| Kentucky | 18,954 | 0.74× |
| Oklahoma | 18,760 | 0.82× |
| Arkansas | 14,220 | 0.84× |
| Kansas | 14,186 | 0.88× |
| Utah | 13,761 | 0.75× |
| New Mexico | 9,865 | 0.96× |
| Nebraska | 9,636 | 0.94× |
| Mississippi | 9,513 | 0.56× |
| Washington, District of Columbia | 9,043 | 1.47× |
| Hawaii | 8,632 | 0.98× |
| Idaho | 8,415 | 0.82× |
| New Hampshire | 6,492 | 0.8× |
| Rhode Island | 6,358 | 0.97× |
| Maine | 6,195 | 0.84× |
| West Virginia | 5,074 | 0.53× |
| Montana | 4,338 | 0.76× |
| Delaware | 4,166 | 0.74× |
| Alaska | 3,259 | 0.74× |
| South Dakota | 2,986 | 0.63× |
| North Dakota | 2,762 | 0.66× |
| Vermont | 2,624 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Don Julio | 15.49× | Food & Beverages |
| Patrón Tequila | 19.94× | Food & Beverages |
| Hornitos Tequila | 42.18× | Food & Beverages |
| Oaxaca | 6.97× | Travel & Leisure |
| Tequila | 3.79× | Food & Beverages |
| Tequila Rose | 27.7× | Food & Beverages |
| Taco | 3.45× | Food & Beverages |
| Puebla | 7.42× | Travel & Leisure |
| Cuisine | 1.64× | Food & Beverages |
| Espolòn Tequila | 23.15× | Food & Beverages |
| FIFA World Cup | 2.09× | Sports |
| Alcohol | 2.74× | Food & Beverages |
| Liga MX | 4.55× | Sports |
| Lime (fruit) | 6.92× | Food & Beverages |
| Uruguay | 4.12× | Travel & Leisure |
| Soccer | 1.65× | Sports |
| Mexico City | 3.95× | Travel & Leisure |
| Jean Reno | 19.38× | Movies & TV |
| Zacatecas | 7.94× | Travel & Leisure |
| Bad Bunny | 2.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.87 |
| Indulgence | JOY | 1.59 |
| LGBTQ+ Identity | OPEN | 1.56 |
| DIY Mentality | THRILL | 1.48 |
| Early Adopter Mentality | POWER | 1.42 |
| Luxury Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| Mexico | 22.9% |
| Italy | 4.8% |
See Mezcal audiences in other countries
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Frequently asked questions
How many fans does Mezcal have in United States?
Mezcal has an estimated audience of 2,049,400 people in United States, concentrated in California and Texas.
What is the gender split and age of Mezcal fans?
45.6% of Mezcal fans are female, 54.4% are male, with an average age of 39.8 years.
Which brands do Mezcal fans like most?
Mezcal fans show strongest brand affinity for Don Julio (15.49×), Patrón Tequila (19.94×), and Hornitos Tequila (42.18×) over the country average.
Where do Mezcal fans live in United States?
Mezcal fans in United States are most concentrated in California (reach 310,476), Texas (reach 230,997), and New York (reach 163,268). These three regions account for the largest share of the active audience.
What other brands do Mezcal fans also like?
Beyond Mezcal itself, the audience over-indexes on Patrón Tequila (19.94×), Hornitos Tequila (42.18×), Oaxaca (6.97×), and Tequila (3.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mezcal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.