Martini (vermouth) Audience in United States

Martini (vermouth) logo

Martini (vermouth) has an estimated audience of 1,243,226 people in United States. 51.3% are female, 48.7% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Hawker Beechcraft, Espresso Martini, Rouses, Chopin (vodka), Apéritif and digestif.

The average Martini (vermouth) fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hawker Beechcraft, Espresso Martini, Rouses, with strongest over-indexing on Hawker Beechcraft (1095.65× the country average). Demographically, the Martini (vermouth) audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Martini (vermouth) fans

Demographic split for Martini (vermouth) audience in United States
MetricValue
Female51.3%
Male48.7%
Average age38.7
Estimated audience size1,243,226

Audience persona

The typical Martini (vermouth) fan in United States is balanced, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Hawker Beechcraft.

Top regions in United States

Top regions ranked by reach for Martini (vermouth) in United States
RegionReachAffinity
California141,0621.03×
Texas102,7140.96×
New York95,5991.38×
Florida91,2761.08×
Illinois54,8441.32×
Ohio47,1671.23×
Pennsylvania43,6071.04×
Michigan36,6581.13×
North Carolina35,3150.94×
New Jersey34,9641.11×
Georgia34,5580.9×
Massachusetts33,5421.37×
South Carolina29,2291.56×
Virginia28,9270.96×
Kentucky28,3241.82×
Indiana26,7941.18×
Washington25,9891.04×
Arizona23,0030.91×
Maryland21,9261.03×
Tennessee20,2860.81×
Colorado18,8490.96×
Wisconsin18,0280.96×
Missouri17,4360.87×
Minnesota15,8430.89×
Oregon14,2511×
Louisiana14,1130.88×
Connecticut13,1241.05×
Iowa13,1091.28×
Alabama13,0810.75×
Nevada12,7041.06×
Oklahoma10,7210.78×
Mississippi9,1610.89×
Utah8,4130.76×
Arkansas7,9520.78×
Kansas7,7860.79×
Nebraska5,9650.96×
Washington, District of Columbia5,3181.42×
New Hampshire5,0321.03×
Maine4,9471.11×
Idaho4,9070.79×
Hawaii4,7510.89×
New Mexico4,5380.73×
Rhode Island4,3811.11×
West Virginia4,0590.7×
Montana2,9300.85×
Alaska2,7651.04×
Delaware2,5910.76×
Vermont2,1460.98×
South Dakota2,1220.74×
North Dakota1,8800.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martini (vermouth) audience
BrandAffinityCategory
Hawker Beechcraft1095.65×Cars & Mobility
Espresso Martini23.56×Food & Beverages
Rouses17.43×Shopping
Chopin (vodka)33.56×Food & Beverages
Apéritif and digestif11.11×Food & Beverages
Vermouth21.72×Food & Beverages
Vodka4.06×Food & Beverages
Aperol16.2×Food & Beverages
The Great Escape17.11×Movies & TV
Campari18.19×Food & Beverages
Cocktail shaker7.67×Food & Beverages
Bourbon whiskey3.45×Food & Beverages
Evolutionary psychology2.22×Health
Moonshine8.69×Food & Beverages
Cocktail2.07×Food & Beverages
Tequila2.89×Food & Beverages
Sparkling wine3.8×Food & Beverages
Grand Marnier17.25×Travel & Leisure
FIFA World Cup1.75×Sports
Disaronno16.05×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martini (vermouth) audience
TraitClusterScore
Luxury OrientationPREMIUM1.69
IndulgenceJOY1.63
Risk AppetiteTHRILL1.51
Design AffinityPREMIUM1.49
ExtroversionTHRILL1.42
TravellingTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Martini (vermouth)
CountryShare
United States17.4%
Italy7.7%
Germany7.2%

See Martini (vermouth) audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Martini (vermouth) have in United States?

Martini (vermouth) has an estimated audience of 1,243,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Martini (vermouth) fans?

51.3% of Martini (vermouth) fans are female, 48.7% are male, with an average age of 38.7 years.

Which brands do Martini (vermouth) fans like most?

Martini (vermouth) fans show strongest brand affinity for Hawker Beechcraft (1095.65×), Espresso Martini (23.56×), and Rouses (17.43×) over the country average.

Where do Martini (vermouth) fans live in United States?

Martini (vermouth) fans in United States are most concentrated in California (reach 141,062), Texas (reach 102,714), and New York (reach 95,599). These three regions account for the largest share of the active audience.

What other brands do Martini (vermouth) fans also like?

Beyond Martini (vermouth) itself, the audience over-indexes on Espresso Martini (23.56×), Rouses (17.43×), Chopin (vodka) (33.56×), and Apéritif and digestif (11.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Martini (vermouth). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.