Rascasse Audience Intelligence

Martini (vermouth) Target Market in United States

A data profile of the people who buy, follow and care about Martini (vermouth) in United States — modelled from more than twelve digital signal sources. Martini (vermouth) has an estimated audience of 1,258,226 people in United States.

#27among Spirits in United States#2070among Brand in United States#1170in Food & Beverages

The average Martini (vermouth) fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hawker Beechcraft, Espresso Martini, Rouses, with strongest over-indexing on Hawker Beechcraft (1095.65× the country average).

Demographically, the Martini (vermouth) audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Martini (vermouth) fan in United States is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Hawker Beechcraft.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martini (vermouth) profile in United States.

Audience size
1.3M
in United States
Gender
51.3%♀
48.7% male
Age
38.7
average years
Country rank
#20169
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Martini (vermouth)

51.3% are female, 48.7% are male, average age 38.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Martini (vermouth) audience in United States
MetricValue
Female51.3%
Male48.7%
Average age38.7
Estimated audience size1,258,226
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Martini (vermouth) audience in United States
Age bracketShare%
16-1914%
20-2926%
30-3925%
40-4920%
50+15%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Martini (vermouth) audience comes from United States.

Worldwide audience distribution share by country for Martini (vermouth)
CountryShare
United States16.9%
Italy7.4%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martini (vermouth) audience in United States is strongest.

Fig. 05

Top regions by affinity

Martini (vermouth) customers by region in United States
#RegionReachAffinity×
01South Carolina~40K1.96×
02Kentucky~30K1.96×
03Washington, District of Columbia~5K1.41×
04Iowa~10K1.33×
05Massachusetts~30K1.31×
06New York~90K1.29×
07Illinois~50K1.25×
08Indiana~30K1.24×
09Ohio~50K1.18×
10Alaska~3K1.14×
11Maine~5K1.12×
12Rhode Island~4K1.11×
13Michigan~40K1.08×
14New Jersey~30K1.05×
15Florida~90K1.04×
16New Hampshire~5K1.04×
17Maryland~20K1.03×
18Connecticut~10K1.03×
19Vermont~2K1.02×
20Pennsylvania~40K1.01×
21Nevada~10K1.01×
22Washington~20K1.00×
23Oregon~10K0.99×
24California~100K0.98×
25Nebraska~6K0.96×
26Wisconsin~20K0.95×
27Colorado~20K0.92×
28North Carolina~30K0.91×
29Virginia~30K0.90×
30Louisiana~10K0.90×
31Mississippi~9K0.90×
32Hawaii~5K0.90×
33Montana~3K0.90×
34Texas~100K0.89×
35Arizona~20K0.89×
36Minnesota~20K0.88×
37Georgia~30K0.86×
38Missouri~20K0.84×
39Tennessee~20K0.81×
40Delaware~3K0.81×
41North Dakota~2K0.81×
42Kansas~8K0.80×
43Idaho~5K0.80×
44South Dakota~2K0.80×
45Arkansas~8K0.78×
46Alabama~10K0.77×
47Oklahoma~10K0.77×
48West Virginia~4K0.77×
49New Mexico~5K0.76×
50Utah~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Martini (vermouth), United States
0.74×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martini (vermouth) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martini (vermouth) audience
#·InterestCategoryAffinity×
01Hawker BeechcraftCars & Mobility1095.65×
02Chopin (vodka)Food & Beverages33.56×
03Espresso MartiniFood & Beverages23.56×
04VermouthFood & Beverages21.72×
05CampariFood & Beverages18.19×
06RousesShopping17.43×
07The Great EscapeMovies & TV17.11×
08AperolFood & Beverages16.20×
09Apéritif and digestifFood & Beverages11.11×
10MoonshineFood & Beverages8.69×
11CloudsMusic & Radio8.60×
12Cocktail shakerFood & Beverages7.67×
13Sean CombsMusic & Radio5.85×
14VodkaFood & Beverages4.06×
15Sparkling wineFood & Beverages3.80×
16Bourbon whiskeyFood & Beverages3.45×
17TequilaFood & Beverages2.89×
18Evolutionary psychologyHealth2.22×
19CocktailFood & Beverages2.07×
20FIFA World CupSports1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martini (vermouth) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martini (vermouth) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
ExtroversionTHRILL1.65×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martini (vermouth) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.07×
MindfulnessBALANCE1.09×
Career OrientationPOWER1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Martini (vermouth)'s target market in United States?

Martini (vermouth)'s target market in United States covers an estimated 1,258,226 people, concentrated in California and Texas.

02

What is the gender split and age of Martini (vermouth) customers?

51.3% of the Martini (vermouth) audience are female, 48.7% are male, with an average age of 38.7 years.

03

Which brands do Martini (vermouth) fans like most?

Martini (vermouth) fans show strongest brand affinity for Hawker Beechcraft (1095.65×), Espresso Martini (23.56×), and Rouses (17.43×) over the country average.

04

Where do Martini (vermouth) fans live in United States?

Martini (vermouth) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Martini (vermouth) fans also like?

Beyond Martini (vermouth) itself, the audience over-indexes on Espresso Martini (23.56×), Rouses (17.43×), Sean Combs (5.85×), and Chopin (vodka) (33.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Martini (vermouth). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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