Tequila Audience in United States

Tequila logo

Tequila has an estimated audience of 23,426,140 people in United States. 50.8% are female, 49.2% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Rum, Vodka, Mexican cuisine, Real Madrid C.F., Whisky.

The average Tequila fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rum, Vodka, Mexican cuisine, with strongest over-indexing on Rum (3.31× the country average). Demographically, the Tequila audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Tequila fans

Demographic split for Tequila audience in United States
MetricValue
Female50.8%
Male49.2%
Average age39.4
Estimated audience size23,426,140

Audience persona

The typical Tequila fan in United States is balanced, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Rum.

Top regions in United States

Top regions ranked by reach for Tequila in United States
RegionReachAffinity
California3,303,2331.28×
Texas2,921,9731.45×
Florida1,862,5061.17×
New York1,342,3821.03×
Illinois1,047,7461.34×
Georgia1,022,3571.42×
North Carolina1,002,1191.42×
Pennsylvania742,7550.94×
Ohio693,6840.96×
Michigan609,6911×
New Jersey607,9851.02×
Virginia598,0851.05×
Arizona594,6501.24×
Tennessee594,0901.26×
Indiana485,3781.13×
Washington471,8441×
Colorado462,0841.25×
Alabama449,2021.37×
South Carolina435,5861.24×
Maryland434,9101.08×
Massachusetts425,2460.92×
Missouri403,2521.07×
Louisiana343,5381.14×
Wisconsin304,5710.86×
Oklahoma296,6961.14×
Nevada288,9971.28×
Minnesota278,6950.83×
Kentucky261,4150.89×
Oregon260,1600.97×
Mississippi237,7171.23×
Connecticut230,3860.98×
Arkansas223,0211.16×
Kansas209,0701.13×
Utah157,9360.75×
Iowa157,1090.81×
New Mexico150,5431.28×
Nebraska102,5240.87×
Idaho94,0870.8×
Hawaii75,0690.75×
West Virginia72,0730.66×
Washington, District of Columbia61,7980.88×
New Hampshire60,1010.65×
Rhode Island56,3760.76×
Delaware54,4460.84×
Maine50,5420.6×
Montana42,8060.66×
Alaska41,3630.83×
South Dakota36,8330.68×
North Dakota33,5880.7×
Wyoming23,9770.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tequila audience
BrandAffinityCategory
Rum3.31×Food & Beverages
Vodka2.46×Food & Beverages
Mexican cuisine1.78×Food & Beverages
Real Madrid C.F.1.65×Sports
Whisky1.86×Food & Beverages
Alcohol1.57×Food & Beverages
Taco1.78×Food & Beverages
Spanish language1.63×Politics & Society
Cruz Azul3.68×Sports
Guadalajara3.53×Travel & Leisure
Argentina1.71×Travel & Leisure
Mexico City2.22×Travel & Leisure
Total Wine & More2.35×Food & Beverages
Club América2.61×Sports
Don Julio4.31×Food & Beverages
Tequila, Jalisco4.37×Travel & Leisure
Uruguay2×Travel & Leisure
Bourbon whiskey1.77×Food & Beverages
Quinceañera (telenovela)1.95×Movies & TV
Western Union1.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tequila audience
TraitClusterScore
IndulgenceJOY1.39
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.14
Urban LifestyleOPEN1.13
LGBTQ+ IdentityOPEN1.12
Healthy LifestyleBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Tequila
CountryShare
United States40.1%
Mexico9.4%
Japan7.9%

See Tequila audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Tequila have in United States?

Tequila has an estimated audience of 23,426,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Tequila fans?

50.8% of Tequila fans are female, 49.2% are male, with an average age of 39.4 years.

Which brands do Tequila fans like most?

Tequila fans show strongest brand affinity for Rum (3.31×), Vodka (2.46×), and Mexican cuisine (1.78×) over the country average.

Where do Tequila fans live in United States?

Tequila fans in United States are most concentrated in California (reach 3,303,233), Texas (reach 2,921,973), and Florida (reach 1,862,506). These three regions account for the largest share of the active audience.

What other brands do Tequila fans also like?

Beyond Tequila itself, the audience over-indexes on Vodka (2.46×), Mexican cuisine (1.78×), Real Madrid C.F. (1.65×), and Whisky (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.