Rascasse Audience Intelligence

Tequila Audience in United States

A data profile of the people who buy, follow and care about Tequila in United States — modelled from more than twelve digital signal sources. Tequila has an estimated audience of 23,426,140 people in United States.

#3among Alcohol in United States#914among Topic in United States#116in Food & Beverages

The average Tequila fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rum, Vodka, Mexican cuisine, with strongest over-indexing on Rum (3.31× the country average).

Demographically, the Tequila audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tequila fan in United States is balanced, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Rum.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tequila profile in United States.

Audience size
23.4M
in United States
Gender
50.8%♀
49.2% male
Age
39.4
average years
Country rank
#1336
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tequila fans

50.8% are female, 49.2% are male, average age 39.4.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Tequila audience in United States
MetricValue
Female50.8%
Male49.2%
Average age39.4
Estimated audience size23,426,140
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Tequila audience in United States
Age bracketShare%
16-1915%
20-2924%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Tequila audience comes from United States.

Worldwide audience distribution share by country for Tequila
CountryShare
United States40.1%
Mexico9.4%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tequila audience in United States is strongest.

Fig. 05

Top regions by affinity

Tequila fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M1.38×
02North Carolina~1M1.37×
03Texas~2.5M1.36×
04New Mexico~200K1.34×
05Alabama~400K1.33×
06Illinois~1M1.29×
07South Carolina~500K1.28×
08Nevada~300K1.26×
09Mississippi~200K1.25×
10Tennessee~600K1.24×
11California~3M1.23×
12Colorado~400K1.22×
13Indiana~500K1.19×
14Louisiana~400K1.19×
15Arkansas~200K1.18×
16Arizona~600K1.17×
17Kansas~200K1.14×
18Florida~2M1.13×
19Oklahoma~300K1.11×
20Maryland~400K1.09×
21Missouri~400K1.04×
22Virginia~600K1.03×
23Michigan~600K1.00×
24New York~1.5M0.98×
25New Jersey~600K0.97×
26Washington~500K0.97×
27Oregon~300K0.97×
28Connecticut~200K0.97×
29Nebraska~100K0.96×
30Pennsylvania~700K0.93×
31Ohio~700K0.92×
32Washington, District of Columbia~60K0.92×
33Kentucky~300K0.90×
34Delaware~60K0.90×
35Massachusetts~400K0.89×
36Alaska~40K0.88×
37Wisconsin~300K0.86×
38Minnesota~300K0.83×
39Iowa~200K0.82×
40Hawaii~80K0.82×
41Idaho~90K0.80×
42Rhode Island~60K0.80×
43North Dakota~40K0.77×
44Wyoming~30K0.76×
45Utah~200K0.75×
46South Dakota~40K0.73×
47West Virginia~80K0.70×
48Montana~40K0.69×
49New Hampshire~60K0.67×
50Maine~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Tequila, United States
0.62×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tequila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tequila audience
#·InterestCategoryAffinity×
01Tequila, JaliscoTravel & Leisure4.37×
02Don JulioFood & Beverages4.31×
03Cruz AzulSports3.68×
04GuadalajaraTravel & Leisure3.53×
05RumFood & Beverages3.31×
06VodkaFood & Beverages2.46×
07Total Wine & MoreFood & Beverages2.35×
08Mexico CityTravel & Leisure2.22×
09UruguayTravel & Leisure2.00×
10Quinceañera (telenovela)Movies & TV1.95×
11WhiskyFood & Beverages1.86×
12Mexican cuisineFood & Beverages1.78×
13TacoFood & Beverages1.78×
14Bourbon whiskeyFood & Beverages1.77×
15Buenos AiresTravel & Leisure1.72×
16ArgentinaTravel & Leisure1.71×
17Real Madrid C.F.Sports1.65×
18Spanish languagePolitics & Society1.63×
19AlcoholFood & Beverages1.57×
20NightlifeArts & Culture1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tequila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tequila audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.31×
ExtroversionTHRILL1.24×
IndulgenceJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tequila audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Pet OwnershipJOY0.96×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tequila have in United States?

Tequila has an estimated audience of 23,426,140 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tequila fans?

50.8% of Tequila fans are female, 49.2% are male, with an average age of 39.4 years.

03

Which brands do Tequila fans like most?

Tequila fans show strongest brand affinity for Rum (3.31×), Vodka (2.46×), and Mexican cuisine (1.78×) over the country average.

04

Where do Tequila fans live in United States?

Tequila fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Tequila fans also like?

Beyond Tequila itself, the audience over-indexes on Vodka (2.46×), Mexican cuisine (1.78×), Real Madrid C.F. (1.65×), and Whisky (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Tequila audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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