Tequila, Jalisco Audience in United States

Tequila, Jalisco logo

Tequila, Jalisco has an estimated audience of 3,031,754 people in United States. 49.4% are female, 50.6% are male, average age 41.1. Top regions: California, Texas, Pennsylvania. Top brand affinities: Nationality, Goop, Governor of Michigan, Grinch, No Escape (1994 film).

The average Tequila, Jalisco fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Nationality, Goop, Governor of Michigan, with strongest over-indexing on Nationality (7.19× the country average). Demographically, the Tequila, Jalisco audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Tequila, Jalisco fans

Demographic split for Tequila, Jalisco audience in United States
MetricValue
Female49.4%
Male50.6%
Average age41.1
Estimated audience size3,031,754

Audience persona

The typical Tequila, Jalisco fan in United States is balanced, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Tequila, Jalisco in United States
RegionReachAffinity
California963,6992.89×
Texas718,1382.76×
Pennsylvania255,3262.5×
Illinois185,5131.84×
Ohio167,2951.79×
Arizona119,0451.92×
New York110,7460.65×
Florida105,1490.51×
Virginia93,2361.26×
Missouri84,1761.72×
Washington75,5451.24×
Georgia75,2910.81×
Colorado69,2811.45×
Nevada61,8332.11×
North Carolina55,3060.61×
Michigan50,9050.64×
Oregon46,6211.34×
New Hampshire44,8363.75×
Indiana40,2200.73×
Tennessee38,2300.63×
Wisconsin36,2560.79×
Oklahoma34,7481.03×
New Mexico32,1272.11×
Massachusetts30,1270.5×
New Jersey28,5630.37×
Utah28,2401.04×
Minnesota24,9930.58×
Iowa24,1010.96×
Kansas23,5120.98×
South Carolina21,5150.47×
Arkansas19,8500.79×
Maryland19,3270.37×
Alabama17,3830.41×
Louisiana17,0850.44×
Kentucky16,0480.42×
Idaho15,6711.03×
Nebraska15,0320.99×
Connecticut10,8480.36×
Mississippi9,6080.38×
Hawaii6,3460.49×
Wyoming5,6701.26×
Washington, District of Columbia5,5040.6×
Alaska4,4180.68×
West Virginia3,6890.26×
South Dakota3,6430.52×
Montana3,5300.42×
Delaware3,2860.39×
Rhode Island2,4950.26×
Maine2,3470.22×
North Dakota2,3130.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tequila, Jalisco audience
BrandAffinityCategory
Nationality7.19×Politics & Society
Goop14.54×Internet & Social Media
Governor of Michigan14×Politics & Society
Grinch6.91×Movies & TV
No Escape (1994 film)19×Movies & TV
Google Home10.45×Technology & Electronics
Wok10.3×Food & Beverages
Home construction2.18×Home & Garden
Hibachi11.89×Food & Beverages
Grace Slick11.46×Music & Radio
headspace11.01×Health
Vocal harmony5.31×Music & Radio
Cherish (group)11.47×Music & Radio
Hipster10.12×Politics & Society
Kendra Scott3.05×Fashion & Accessoires
Panama3.75×Travel & Leisure
Kikar HaShabbat15.67×News
Gift registry12.12×Kids & Family
Israel1.91×Travel & Leisure
TV Fanatic9.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tequila, Jalisco audience
TraitClusterScore
IndulgenceJOY1.92
Urban LifestyleOPEN1.72
ExtroversionTHRILL1.61
Convenience OrientationPREMIUM1.6
SpiritualityBALANCE1.55
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Tequila, Jalisco
CountryShare
United States58.0%
Mexico26.7%
United Kingdom3.4%

See Tequila, Jalisco audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tequila, Jalisco have in United States?

Tequila, Jalisco has an estimated audience of 3,031,754 people in United States, concentrated in California and Texas.

What is the gender split and age of Tequila, Jalisco fans?

49.4% of Tequila, Jalisco fans are female, 50.6% are male, with an average age of 41.1 years.

Which brands do Tequila, Jalisco fans like most?

Tequila, Jalisco fans show strongest brand affinity for Nationality (7.19×), Goop (14.54×), and Governor of Michigan (14×) over the country average.

Where do Tequila, Jalisco fans live in United States?

Tequila, Jalisco fans in United States are most concentrated in California (reach 963,699), Texas (reach 718,138), and Pennsylvania (reach 255,326). These three regions account for the largest share of the active audience.

What other brands do Tequila, Jalisco fans also like?

Beyond Tequila, Jalisco itself, the audience over-indexes on Goop (14.54×), Governor of Michigan (14×), Grinch (6.91×), and No Escape (1994 film) (19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tequila, Jalisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.