Tequila Audience in Mexico
Tequila has an estimated audience of 5,498,374 people in Mexico. 47.7% are female, 52.3% are male, average age 34.0. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Whisky, Vodka, Tequila, Jalisco, Rum, Mezcal.
The average Tequila fan in Mexico is 34.0 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Whisky, Vodka, Tequila, Jalisco, with strongest over-indexing on Whisky (1.58× the country average). Demographically, the Tequila audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Tequila fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 34.0 |
| Estimated audience size | 5,498,374 |
Audience persona
The typical Tequila fan in Mexico is balanced, around 34.0 years old, with strong Travelling tendencies and a notable affinity for Whisky.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,082,195 | 1.5× |
| State of Mexico | 1,043,256 | 1.38× |
| Jalisco | 1,012,991 | 2.49× |
| Puebla | 379,205 | 1.3× |
| Guanajuato | 351,390 | 1.35× |
| Veracruz (state) | 331,625 | 1.02× |
| Nuevo Leon | 267,873 | 0.81× |
| Michoacan de Ocampo | 217,552 | 1.14× |
| Chihuahua | 193,030 | 1.01× |
| Baja California | 170,889 | 0.75× |
| Coahuila de Zaragoza | 156,138 | 0.95× |
| Hidalgo | 154,518 | 1.16× |
| Chiapas | 138,574 | 0.84× |
| Tamaulipas | 106,153 | 0.58× |
| Yucatan | 100,150 | 0.88× |
| Guerrero | 97,669 | 0.7× |
| Nayarit | 87,802 | 1.65× |
| Morelos | 87,490 | 0.92× |
| Aguascalientes | 76,669 | 1.1× |
| Durango | 67,087 | 0.88× |
| Zacatecas | 60,309 | 0.86× |
| Sinaloa | 51,285 | 0.35× |
| Baja California Sur | 44,469 | 1.01× |
| Oaxaca | 36,199 | 0.24× |
| Tlaxcala | 33,655 | 0.53× |
| Colima | 31,332 | 0.89× |
| Campeche | 29,110 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whisky | 1.58× | Food & Beverages |
| Vodka | 1.69× | Food & Beverages |
| Tequila, Jalisco | 1.9× | Travel & Leisure |
| Rum | 1.64× | Food & Beverages |
| Mezcal | 1.66× | Food & Beverages |
| Geographical indications and traditional specialities in the European Union | 2.14× | Politics & Society |
| Jose Cuervo | 1.98× | Food & Beverages |
| Don Julio | 2.04× | Food & Beverages |
| Johnnie Walker | 1.61× | Food & Beverages |
| Los Temerarios | 1.57× | Music & Radio |
| Kate del Castillo | 1.59× | Movies & TV |
| Smirnoff | 1.62× | Food & Beverages |
| Tequila Herradura | 1.99× | Food & Beverages |
| Twin Peaks | 1.71× | Movies & TV |
| Chivas Regal | 1.6× | Food & Beverages |
| San Miguel Brewery | 1.64× | Food & Beverages |
| Panda بنده | 2.04× | Shopping |
| 1800 Tequila | 2× | Food & Beverages |
| Portland Timbers | 1.74× | Sports |
| Blended whiskey | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.25 |
| Spirituality | BALANCE | 1.05 |
| Risk Appetite | THRILL | 1.04 |
| Indulgence | JOY | 1.03 |
| Extroversion | THRILL | 0.99 |
| Urban Lifestyle | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| Mexico | 9.4% |
| Japan | 7.9% |
See Tequila audiences in other countries
More Alcohol audiences in Mexico
Frequently asked questions
How many fans does Tequila have in Mexico?
Tequila has an estimated audience of 5,498,374 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Tequila fans?
47.7% of Tequila fans are female, 52.3% are male, with an average age of 34.0 years.
Which brands do Tequila fans like most?
Tequila fans show strongest brand affinity for Whisky (1.58×), Vodka (1.69×), and Tequila, Jalisco (1.9×) over the country average.
Where do Tequila fans live in Mexico?
Tequila fans in Mexico are most concentrated in Distrito Federal (reach 1,082,195), State of Mexico (reach 1,043,256), and Jalisco (reach 1,012,991). These three regions account for the largest share of the active audience.
What other brands do Tequila fans also like?
Beyond Tequila itself, the audience over-indexes on Vodka (1.69×), Tequila, Jalisco (1.9×), Rum (1.64×), and Mezcal (1.66×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.