Rascasse Audience Intelligence

Tequila Audience in Germany

A data profile of the people who buy, follow and care about Tequila in Germany — modelled from more than twelve digital signal sources. Tequila has an estimated audience of 872,399 people in Germany.

#19among Alcohol in Germany#3428among Topic in Germany#352in Food & Beverages

The average Tequila fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Distilled beverage, Redbreast (whiskey), Bulleit Bourbon, with strongest over-indexing on Distilled beverage (10.83× the country average).

Demographically, the Tequila audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tequila fan in Germany is balanced, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Distilled beverage.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tequila profile in Germany.

Audience size
872K
in Germany
Gender
45.1%♀
54.9% male
Age
36.4
average years
Country rank
#7340
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tequila fans

45.1% are female, 54.9% are male, average age 36.4.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Tequila audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age36.4
Estimated audience size872,399
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Tequila audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Tequila audience comes from Germany.

Worldwide audience distribution share by country for Tequila
CountryShare
United States40.1%
Mexico9.4%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tequila audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tequila fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.30×
02Hessen~70K1.12×
03Niedersachsen~90K1.11×
04Nordrhein-Westfalen~200K1.10×
05Berlin~40K1.07×
06Bayern~100K1.04×
07Baden-Württemberg~100K1.03×
08Rheinland-Pfalz~40K0.96×
09Sachsen~40K0.96×
10Bremen~7K0.96×
11Schleswig-Holstein~30K0.94×
12Mecklenburg-Vorpommern~20K0.94×
13Sachsen-Anhalt~20K0.90×
14Saarland~9K0.88×
15Brandenburg~20K0.87×
16Thüringen~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Tequila, Germany
0.87×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tequila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tequila audience
#·InterestCategoryAffinity×
01Bulleit BourbonFood & Beverages41.49×
02SKYY vodkaFood & Beverages37.58×
03Wild Turkey (bourbon)Food & Beverages35.02×
04SmirnoffFood & Beverages34.21×
05Grey Goose (vodka)Food & Beverages25.56×
06Redbreast (whiskey)Food & Beverages19.47×
07AsbachFood & Beverages19.03×
08Small batch whiskeyFood & Beverages18.75×
09BrandyFood & Beverages16.05×
10Malt whiskyFood & Beverages13.28×
11Mixed drinkFood & Beverages11.19×
12Distilled beverageFood & Beverages10.83×
13Draught beerFood & Beverages9.41×
14RumFood & Beverages8.51×
15Wine & SpiritsFood & Beverages6.96×
16GinFood & Beverages6.21×
17Alcoholic beveragesFood & Beverages3.31×
18BauhausShopping2.68×
19MoviesMovies & TV1.98×
20GermanyTravel & Leisure1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tequila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tequila audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.82×
Urban LifestyleOPEN2.04×
TraditionCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tequila audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Pet OwnershipJOY1.05×
ExtroversionTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tequila have in Germany?

Tequila has an estimated audience of 872,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tequila fans?

45.1% of Tequila fans are female, 54.9% are male, with an average age of 36.4 years.

03

Which brands do Tequila fans like most?

Tequila fans show strongest brand affinity for Distilled beverage (10.83×), Redbreast (whiskey) (19.47×), and Bulleit Bourbon (41.49×) over the country average.

04

Where do Tequila fans live in Germany?

Tequila fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tequila fans also like?

Beyond Tequila itself, the audience over-indexes on Redbreast (whiskey) (19.47×), Bulleit Bourbon (41.49×), Asbach (19.03×), and Wild Turkey (bourbon) (35.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Tequila audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →