Tequila Audience in Germany
Tequila has an estimated audience of 872,399 people in Germany. 45.1% are female, 54.9% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Distilled beverage, Redbreast (whiskey), Bulleit Bourbon, Asbach, Wild Turkey (bourbon).
The average Tequila fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Distilled beverage, Redbreast (whiskey), Bulleit Bourbon, with strongest over-indexing on Distilled beverage (10.83× the country average). Demographically, the Tequila audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Tequila fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 36.4 |
| Estimated audience size | 872,399 |
Audience persona
The typical Tequila fan in Germany is balanced, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Distilled beverage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 216,803 | 1.14× |
| Bayern | 150,323 | 1.07× |
| Baden-Württemberg | 125,762 | 1.06× |
| Niedersachsen | 95,816 | 1.13× |
| Hessen | 76,758 | 1.15× |
| Berlin | 43,545 | 1.12× |
| Rheinland-Pfalz | 41,913 | 0.96× |
| Sachsen | 40,923 | 0.96× |
| Schleswig-Holstein | 29,144 | 0.93× |
| Hamburg | 26,194 | 1.33× |
| Brandenburg | 22,875 | 0.85× |
| Sachsen-Anhalt | 19,230 | 0.85× |
| Thüringen | 18,199 | 0.82× |
| Mecklenburg-Vorpommern | 14,763 | 0.89× |
| Saarland | 8,988 | 0.84× |
| Bremen | 6,860 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Distilled beverage | 10.83× | Food & Beverages |
| Redbreast (whiskey) | 19.47× | Food & Beverages |
| Bulleit Bourbon | 41.49× | Food & Beverages |
| Asbach | 19.03× | Food & Beverages |
| Wild Turkey (bourbon) | 35.02× | Food & Beverages |
| Alcoholic beverages | 3.31× | Food & Beverages |
| Smirnoff | 34.21× | Food & Beverages |
| Grey Goose (vodka) | 25.56× | Food & Beverages |
| Malt whisky | 13.28× | Food & Beverages |
| Rum | 8.51× | Food & Beverages |
| SKYY vodka | 37.58× | Food & Beverages |
| Small batch whiskey | 18.75× | Food & Beverages |
| Rémy Martin | 29.34× | Food & Beverages |
| Wine & Spirits | 6.96× | Food & Beverages |
| Brandy | 16.05× | Food & Beverages |
| Mixed drink | 11.19× | Food & Beverages |
| Germany | 1.9× | Travel & Leisure |
| Movies | 1.98× | Movies & TV |
| Gin | 6.21× | Food & Beverages |
| Draught beer | 9.41× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.74 |
| Travelling | THRILL | 1.5 |
| Urban Lifestyle | OPEN | 1.41 |
| Sustainability | BALANCE | 1.39 |
| Sports Activity | POWER | 1.39 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| Mexico | 9.4% |
| Japan | 7.9% |
See Tequila audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Tequila have in Germany?
Tequila has an estimated audience of 872,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tequila fans?
45.1% of Tequila fans are female, 54.9% are male, with an average age of 36.4 years.
Which brands do Tequila fans like most?
Tequila fans show strongest brand affinity for Distilled beverage (10.83×), Redbreast (whiskey) (19.47×), and Bulleit Bourbon (41.49×) over the country average.
Where do Tequila fans live in Germany?
Tequila fans in Germany are most concentrated in Nordrhein-Westfalen (reach 216,803), Bayern (reach 150,323), and Baden-Württemberg (reach 125,762). These three regions account for the largest share of the active audience.
What other brands do Tequila fans also like?
Beyond Tequila itself, the audience over-indexes on Redbreast (whiskey) (19.47×), Bulleit Bourbon (41.49×), Asbach (19.03×), and Wild Turkey (bourbon) (35.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.