Rascasse Audience Intelligence

Asbach Target Market in Germany

A data profile of the people who buy, follow and care about Asbach in Germany — modelled from more than twelve digital signal sources. Asbach has an estimated audience of 652,125 people in Germany.

#5among Spirits in Germany#1230among Brand in Germany#446in Food & Beverages

The average Asbach fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Bayern.

Top brand affinities include Metaxa, Advocaat, Ouzo, with strongest over-indexing on Metaxa (58.2× the country average).

Demographically, the Asbach audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Asbach fan in Germany is balanced, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Metaxa.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asbach profile in Germany.

Audience size
652K
in Germany
Gender
45.3%♀
54.7% male
Age
41.6
average years
Country rank
#9407
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Asbach

45.3% are female, 54.7% are male, average age 41.6.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Asbach audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age41.6
Estimated audience size652,125
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Asbach audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4926%
50+23%
Fig. 04

Worldwide distribution

90.9%

of the worldwide Asbach audience comes from Germany.

Worldwide audience distribution share by country for Asbach
CountryShare
Germany90.9%
Austria2.6%
United States1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asbach audience in Germany is strongest.

Fig. 05

Top regions by affinity

Asbach customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K6.74×
02Nordrhein-Westfalen~200K1.60×
03Hessen~70K1.39×
04Bayern~100K1.35×
05Thüringen~20K1.14×
06Baden-Württemberg~90K1.08×
07Saarland~6K0.73×
08Bremen~4K0.72×
09Mecklenburg-Vorpommern~7K0.55×
10Sachsen-Anhalt~8K0.50×
11Brandenburg~9K0.45×
12Hamburg~6K0.42×
13Schleswig-Holstein~9K0.41×
14Sachsen~10K0.38×
15Niedersachsen~20K0.35×
16Berlin~10K0.34×
Fig. 06

Affinity by region

Affinity by region — Asbach, Germany
0.34×1.00×6.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asbach audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asbach audience
#·InterestCategoryAffinity×
01MetaxaFood & Beverages58.20×
02DaiquiriFood & Beverages52.86×
03CaipirinhaFood & Beverages45.30×
04OuzoFood & Beverages42.63×
05GrappaFood & Beverages36.10×
06Bitter (beer)Food & Beverages23.15×
07AdvocaatFood & Beverages21.93×
08BrandyFood & Beverages19.32×
09CognacFood & Beverages15.02×
10MojitoFood & Beverages14.62×
11SchnappsFood & Beverages14.26×
12VermouthFood & Beverages13.09×
13VodkaFood & Beverages5.61×
14RumFood & Beverages5.04×
15AlcoholFood & Beverages4.03×
16GinFood & Beverages4.00×
17WhiskyFood & Beverages3.44×
18TagesschauMovies & TV1.89×
19REWEShopping1.62×
20Obi (store)Shopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asbach audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asbach audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.53×
Need for SecurityCONSERVATISM1.31×
Healthy LifestyleBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asbach audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Community OrientationOPEN0.93×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Asbach's target market in Germany?

Asbach's target market in Germany covers an estimated 652,125 people, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Asbach customers?

45.3% of the Asbach audience are female, 54.7% are male, with an average age of 41.6 years.

03

Which brands do Asbach fans like most?

Asbach fans show strongest brand affinity for Metaxa (58.2×), Advocaat (21.93×), and Ouzo (42.63×) over the country average.

04

Where do Asbach fans live in Germany?

Asbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Rheinland-Pfalz (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Asbach fans also like?

Beyond Asbach itself, the audience over-indexes on Advocaat (21.93×), Ouzo (42.63×), Brandy (19.32×), and Grappa (36.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in Germany

See Asbach audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Asbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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