Asbach Audience in Germany
Asbach has an estimated audience of 678,938 people in Germany. 44.9% are female, 55.1% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Bayern. Top brand affinities: Metaxa, Ouzo, Brandy, Grappa, Caipirinha.
The average Asbach fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Bayern. Top brand affinities include Metaxa, Ouzo, Brandy, with strongest over-indexing on Metaxa (58.2× the country average). Demographically, the Asbach audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Asbach fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 43.7 |
| Estimated audience size | 678,938 |
Audience persona
The typical Asbach fan in Germany is more male, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Metaxa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 214,447 | 1.44× |
| Rheinland-Pfalz | 189,569 | 5.57× |
| Bayern | 185,597 | 1.7× |
| Baden-Württemberg | 130,248 | 1.41× |
| Hessen | 80,177 | 1.55× |
| Niedersachsen | 24,924 | 0.38× |
| Thüringen | 16,865 | 0.97× |
| Sachsen | 10,356 | 0.31× |
| Berlin | 10,075 | 0.33× |
| Saarland | 6,241 | 0.75× |
| Schleswig-Holstein | 6,164 | 0.25× |
| Hamburg | 5,765 | 0.38× |
| Brandenburg | 4,859 | 0.23× |
| Sachsen-Anhalt | 4,502 | 0.26× |
| Mecklenburg-Vorpommern | 2,944 | 0.23× |
| Bremen | 1,398 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metaxa | 58.2× | Food & Beverages |
| Ouzo | 42.63× | Food & Beverages |
| Brandy | 19.32× | Food & Beverages |
| Grappa | 36.1× | Food & Beverages |
| Caipirinha | 45.3× | Food & Beverages |
| Cognac | 15.02× | Food & Beverages |
| Tagesschau | 1.89× | Movies & TV |
| Daiquiri | 52.86× | Food & Beverages |
| Vermouth | 13.09× | Food & Beverages |
| Advocaat | 21.93× | Food & Beverages |
| FLO | 11.17× | Music & Radio |
| Vodka | 5.61× | Food & Beverages |
| Rum | 5.04× | Food & Beverages |
| Mojito | 14.62× | Food & Beverages |
| Alcohol | 4.03× | Food & Beverages |
| Gin | 4× | Food & Beverages |
| Bitter (beer) | 23.15× | Food & Beverages |
| Whisky | 3.44× | Food & Beverages |
| REWE | 1.62× | Shopping |
| Obi (store) | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.24 |
| Quality Awareness | PREMIUM | 1.79 |
| Tradition | CONSERVATISM | 1.67 |
| Sustainability | BALANCE | 1.48 |
| Pet Ownership | JOY | 1.46 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.4% |
| Austria | 1.8% |
| United States | 1.3% |
See Asbach audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
- Ramazzotti (liqueur) (635,514)
Frequently asked questions
How many fans does Asbach have in Germany?
Asbach has an estimated audience of 678,938 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Asbach fans?
44.9% of Asbach fans are female, 55.1% are male, with an average age of 43.7 years.
Which brands do Asbach fans like most?
Asbach fans show strongest brand affinity for Metaxa (58.2×), Ouzo (42.63×), and Brandy (19.32×) over the country average.
Where do Asbach fans live in Germany?
Asbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 214,447), Rheinland-Pfalz (reach 189,569), and Bayern (reach 185,597). These three regions account for the largest share of the active audience.
What other brands do Asbach fans also like?
Beyond Asbach itself, the audience over-indexes on Ouzo (42.63×), Brandy (19.32×), Grappa (36.1×), and Caipirinha (45.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.