Schnapps Audience in Germany
Schnapps has an estimated audience of 227,082 people in Germany. 54.5% are female, 45.5% are male, average age 41.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Kuemmerling, Bauhaus, Brandy, Crown Royal, Fielmann.
The average Schnapps fan in Germany is 41.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Kuemmerling, Bauhaus, Brandy, with strongest over-indexing on Kuemmerling (110.93× the country average). Demographically, the Schnapps audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Schnapps fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 41.8 |
| Estimated audience size | 227,082 |
Audience persona
The typical Schnapps fan in Germany is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Kuemmerling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 59,893 | 1.64× |
| Nordrhein-Westfalen | 48,776 | 0.98× |
| Baden-Württemberg | 37,612 | 1.21× |
| Hessen | 20,381 | 1.18× |
| Niedersachsen | 17,356 | 0.79× |
| Berlin | 16,774 | 1.65× |
| Rheinland-Pfalz | 12,488 | 1.1× |
| Sachsen | 11,171 | 1× |
| Brandenburg | 5,301 | 0.75× |
| Hamburg | 5,259 | 1.02× |
| Thüringen | 4,908 | 0.85× |
| Schleswig-Holstein | 4,687 | 0.57× |
| Sachsen-Anhalt | 4,253 | 0.72× |
| Mecklenburg-Vorpommern | 2,773 | 0.64× |
| Saarland | 2,180 | 0.78× |
| Bremen | 2,139 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kuemmerling | 110.93× | Food & Beverages |
| Bauhaus | 4.12× | Shopping |
| Brandy | 21.32× | Food & Beverages |
| Crown Royal | 95.15× | Food & Beverages |
| Fielmann | 4.87× | Health |
| Grasovka | 74.98× | Food & Beverages |
| Corylus avellana | 44.76× | Home & Garden |
| Asbach | 12.61× | Food & Beverages |
| Consumer electronics | 1.72× | Technology & Electronics |
| The Napa Valley | 73.2× | Travel & Leisure |
| Wetter.com | 2.49× | Home & Garden |
| Business and industry | 1.51× | Business & Career |
| FLO | 13.66× | Music & Radio |
| Liqueur | 6.93× | Food & Beverages |
| Electronic data interchange | 4.91× | Technology & Electronics |
| Movies | 1.51× | Movies & TV |
| Netto Marken-Discount | 2.04× | Shopping |
| Hornbach | 2.25× | Shopping |
| Lawn | 3.25× | Home & Garden |
| Wikipedia | 2.1× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.04 |
| Tradition | CONSERVATISM | 1.87 |
| Patriotism | CONSERVATISM | 1.6 |
| Pet Ownership | JOY | 1.45 |
| DIY Mentality | THRILL | 1.44 |
| Convenience Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.5% |
| United States | 10.5% |
| Romania | 5.8% |
See Schnapps audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Schnapps have in Germany?
Schnapps has an estimated audience of 227,082 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Schnapps fans?
54.5% of Schnapps fans are female, 45.5% are male, with an average age of 41.8 years.
Which brands do Schnapps fans like most?
Schnapps fans show strongest brand affinity for Kuemmerling (110.93×), Bauhaus (4.12×), and Brandy (21.32×) over the country average.
Where do Schnapps fans live in Germany?
Schnapps fans in Germany are most concentrated in Bayern (reach 59,893), Nordrhein-Westfalen (reach 48,776), and Baden-Württemberg (reach 37,612). These three regions account for the largest share of the active audience.
What other brands do Schnapps fans also like?
Beyond Schnapps itself, the audience over-indexes on Bauhaus (4.12×), Brandy (21.32×), Crown Royal (95.15×), and Fielmann (4.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schnapps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.