FLO Audience in Germany
FLO has an estimated audience of 217,510 people in Germany. 48.9% are female, 51.1% are male, average age 39.9. Top brand affinities: Kashubia, Birthday Gifts, Harlow, Haberler, Home construction.
Top brand affinities include Kashubia, Birthday Gifts, Harlow, with strongest over-indexing on Kashubia (43.11× the country average). Demographically, the FLO audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of FLO fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.9 |
| Estimated audience size | 217,510 |
Audience persona
The typical FLO fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Kashubia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kashubia | 43.11× | Travel & Leisure |
| Birthday Gifts | 3.7× | Kids & Family |
| Harlow | 32.97× | Travel & Leisure |
| Haberler | 2.22× | News |
| Home construction | 1.56× | Home & Garden |
| Unique Gifts | 2.19× | Shopping |
| Progressive rock | 2.19× | Music & Radio |
| Combat sport | 1.8× | Sports |
| CAC 40 | 1.67× | Business & Career |
| Earshot | 37.35× | Music & Radio |
| KLIX (AM) | 2.43× | Music & Radio |
| Graham Greene | 4.33× | Literature |
| Stradivarius | 1.52× | Shopping |
| Huizen | 5.68× | Travel & Leisure |
| Commercial mortgage | 1.86× | Business & Career |
| Goop | 6.98× | Internet & Social Media |
| Handmade Gifts | 1.81× | Kids & Family |
| Israel | 1.59× | Travel & Leisure |
| Staycation | 3.05× | Home & Garden |
| Fantasy Earth: Zero | 5.24× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.97 |
| Tradition | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.25 |
| Price Sensitivity | PREMIUM | 1.16 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.9% |
| Japan | 6.8% |
| India | 3.6% |
See FLO audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for FLO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.