FLO Audience in Germany
A data profile of the people who buy, follow and care about FLO in Germany — modelled from more than twelve digital signal sources. FLO has an estimated audience of 346,641 people in Germany.
The average FLO fan in Germany is 32.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cognac, Aaliyah, Hennessy, with strongest over-indexing on Cognac (50.91× the country average).
Demographically, the FLO audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical FLO fan in Germany is balanced, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for Cognac.
At a glance
The key figures that characterise the FLO profile in Germany.
Search interest · 12-month trend
Demographics of FLO fans
54.5% are female, 45.5% are male, average age 32.4.
Gender split
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 32.4 |
| Estimated audience size | 346,641 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 14% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide FLO audience comes from Germany.
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 8.5% |
| Brazil | 3.9% |
Geography
Where the FLO audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.28× | |
| 02 | Hamburg | ~10K | 1.17× | |
| 03 | Berlin | ~20K | 1.16× | |
| 04 | Bayern | ~70K | 1.08× | |
| 05 | Baden-Württemberg | ~50K | 1.03× | |
| 06 | Bremen | ~3K | 1.01× | |
| 07 | Schleswig-Holstein | ~10K | 0.99× | |
| 08 | Rheinland-Pfalz | ~20K | 0.98× | |
| 09 | Brandenburg | ~10K | 0.97× | |
| 10 | Thüringen | ~10K | 0.97× | |
| 11 | Nordrhein-Westfalen | ~80K | 0.96× | |
| 12 | Saarland | ~4K | 0.94× | |
| 13 | Niedersachsen | ~30K | 0.92× | |
| 14 | Sachsen-Anhalt | ~9K | 0.89× | |
| 15 | Mecklenburg-Vorpommern | ~7K | 0.89× | |
| 16 | Sachsen | ~20K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the FLO audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cognac | Food & Beverages | 50.91× | ||
| 02 | Piña colada | Food & Beverages | 38.74× | ||
| 03 | The Glenlivet distillery | Food & Beverages | 38.16× | ||
| 04 | Aaliyah | Music & Radio | 34.14× | ||
| 05 | Tyla | Music & Radio | 27.48× | ||
| 06 | Jameson Irish Whiskey | Food & Beverages | 25.35× | ||
| 07 | Hennessy | Food & Beverages | 25.12× | ||
| 08 | Chivas Regal | Food & Beverages | 24.73× | ||
| 09 | Grappa | Food & Beverages | 22.54× | ||
| 10 | Hendrick's Gin | Food & Beverages | 16.24× | ||
| 11 | Water filter | Food & Beverages | 16.13× | ||
| 12 | Metaxa | Food & Beverages | 14.47× | ||
| 13 | Asbach | Food & Beverages | 11.17× | ||
| 14 | Danny DeVito | Movies & TV | 11.06× | ||
| 15 | Brandy | Food & Beverages | 10.86× | ||
| 16 | Dua Lipa | Music & Radio | 9.36× | ||
| 17 | John Travolta | Movies & TV | 8.75× | ||
| 18 | Scotch whisky | Food & Beverages | 7.55× | ||
| 19 | Gourmet Foods | Food & Beverages | 5.56× | ||
| 20 | Robert Redford | Movies & TV | 4.92× |
Personality of the FLO audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.10× | |
| Quality Awareness | PREMIUM | 1.74× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Creativity | OPEN | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Frequently asked questions
How many fans does FLO have in Germany?
FLO has an estimated audience of 346,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FLO fans?
54.5% of FLO fans are female, 45.5% are male, with an average age of 32.4 years.
Which brands do FLO fans like most?
FLO fans show strongest brand affinity for Cognac (50.91×), Aaliyah (34.14×), and Hennessy (25.12×) over the country average.
Where do FLO fans live in Germany?
FLO fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do FLO fans also like?
Beyond FLO itself, the audience over-indexes on Aaliyah (34.14×), Hennessy (25.12×), The Glenlivet distillery (38.16×), and Tyla (27.48×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for FLO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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