Rascasse Audience Intelligence

FLO Audience in United States

A data profile of the people who buy, follow and care about FLO in United States — modelled from more than twelve digital signal sources. FLO has an estimated audience of 2,025,308 people in United States.

#210among Singer-songwriter in United States#2568among Person in United States#1577in Music & Radio

The average FLO fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Teyana Taylor, TikTok, Bild, with strongest over-indexing on Teyana Taylor (9.28× the country average).

Demographically, the FLO audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FLO fan in United States is more female, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FLO profile in United States.

Audience size
2M
in United States
Gender
60.1%♀
39.9% male
Age
32.1
average years
Country rank
#14093
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FLO fans

60.1% are female, 39.9% are male, average age 32.1.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for FLO audience in United States
MetricValue
Female60.1%
Male39.9%
Average age32.1
Estimated audience size2,025,308
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the FLO audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

11.5%

of the worldwide FLO audience comes from United States.

Worldwide audience distribution share by country for FLO
CountryShare
United States11.5%
Japan8.5%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FLO audience in United States is strongest.

Fig. 05

Top regions by affinity

FLO fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K2.38×
02Illinois~100K1.88×
03Georgia~100K1.55×
04Florida~200K1.34×
05Rhode Island~9K1.25×
06Alabama~40K1.18×
07Oklahoma~30K1.17×
08Pennsylvania~90K1.12×
09Mississippi~20K1.11×
10New York~100K1.09×
11North Carolina~70K1.08×
12South Carolina~40K1.07×
13Iowa~20K1.07×
14Vermont~4K1.04×
15Nebraska~10K1.02×
16Washington, District of Columbia~7K1.02×
17New Jersey~60K0.99×
18Louisiana~30K0.99×
19Connecticut~20K0.99×
20Arkansas~20K0.98×
21Delaware~6K0.97×
22Texas~200K0.96×
23Massachusetts~40K0.96×
24California~200K0.95×
25Kansas~20K0.94×
26Ohio~70K0.93×
27Virginia~50K0.93×
28Indiana~40K0.93×
29Maryland~40K0.93×
30West Virginia~10K0.93×
31Alaska~5K0.92×
32Tennessee~40K0.91×
33Missouri~30K0.91×
34South Dakota~5K0.91×
35North Dakota~4K0.91×
36Hawaii~9K0.90×
37Maine~7K0.90×
38Kentucky~30K0.89×
39Michigan~50K0.87×
40Washington~40K0.87×
41New Hampshire~8K0.86×
42Nevada~20K0.85×
43Minnesota~30K0.82×
44Montana~5K0.81×
45Utah~20K0.80×
46Oregon~20K0.78×
47Idaho~9K0.78×
48Wisconsin~30K0.77×
49Colorado~30K0.76×
50New Mexico~9K0.76×
Fig. 06

Affinity by region

Affinity by region — FLO, United States
0.76×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FLO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FLO audience
#·InterestCategoryAffinity×
01BildNews17.47×
02Bryson TillerMusic & Radio12.56×
03Thandie NewtonMovies & TV9.37×
04BrandyFood & Beverages9.32×
05Teyana TaylorMovies & TV9.28×
06Toyota SupraCars & Mobility7.48×
07NotebookTechnology & Electronics7.24×
08Anthony JoshuaSports5.64×
09Rick and MortyMovies & TV5.37×
10Hair ExtensionsBeauty & Wellness3.60×
11Ariana GrandeMusic & Radio3.47×
12Internet celebrityInternet & Social Media3.23×
13TikTokInternet & Social Media2.33×
14TMZInternet & Social Media2.29×
15Pizza HutFood & Beverages2.25×
16Domino's PizzaFood & Beverages2.11×
17ClothingFashion & Accessoires1.63×
18Consumer electronicsTechnology & Electronics1.61×
19SpotifyInternet & Social Media1.57×
20CosmeticsBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FLO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FLO audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
IndulgenceJOY1.53×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FLO audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
DIY MentalityTHRILL0.78×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FLO have in United States?

FLO has an estimated audience of 2,025,308 people in United States, concentrated in California and Florida.

02

What is the gender split and age of FLO fans?

60.1% of FLO fans are female, 39.9% are male, with an average age of 32.1 years.

03

Which brands do FLO fans like most?

FLO fans show strongest brand affinity for Teyana Taylor (9.28×), TikTok (2.33×), and Bild (17.47×) over the country average.

04

Where do FLO fans live in United States?

FLO fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do FLO fans also like?

Beyond FLO itself, the audience over-indexes on TikTok (2.33×), Bild (17.47×), Rick and Morty (5.37×), and Clothing (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See FLO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FLO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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