FLO Audience in United States
FLO has an estimated audience of 1,152,432 people in United States. 60.9% are female, 39.1% are male, average age 33.0. Top brand affinities: Kate Beckinsale, Google Maps, Diane Keaton, Teyana Taylor, Indeed.com.
Top brand affinities include Kate Beckinsale, Google Maps, Diane Keaton, with strongest over-indexing on Kate Beckinsale (18.29× the country average). Demographically, the FLO audience skews more female with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of FLO fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 33.0 |
| Estimated audience size | 1,152,432 |
Audience persona
The typical FLO fan in United States is more female, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kate Beckinsale.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kate Beckinsale | 18.29× | Movies & TV |
| Google Maps | 4.36× | Internet & Social Media |
| Diane Keaton | 6.13× | Movies & TV |
| Teyana Taylor | 9.49× | Movies & TV |
| Indeed.com | 3.91× | Business & Career |
| Capital One | 3.69× | Business & Career |
| Javier Bardem | 11.47× | Movies & TV |
| Enterprise Rent-A-Car | 4.37× | Cars & Mobility |
| Houston Astros | 6.03× | Sports |
| Penélope Cruz | 13.62× | Movies & TV |
| Aaliyah | 11.35× | Music & Radio |
| Beetlejuice | 3.19× | Movies & TV |
| Kia Sportage | 13.37× | Cars & Mobility |
| Spotify | 2.08× | Internet & Social Media |
| Circle K | 4.42× | Shopping |
| Toyota Supra | 9.14× | Cars & Mobility |
| Hair Extensions | 3.49× | Beauty & Wellness |
| CarGurus | 3.41× | Cars & Mobility |
| ASAP Rocky | 6.99× | Music & Radio |
| DeviantArt | 4× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.11 |
| Early Adopter Mentality | POWER | 1.51 |
| Indulgence | JOY | 1.32 |
| Extroversion | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.17 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.9% |
| Japan | 6.8% |
| India | 3.6% |
See FLO audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for FLO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.