FLO Audience in United States
FLO has an estimated audience of 1,152,432 people in United States. 60.9% are female, 39.1% are male, average age 33.0. Top brand affinities: Combat sport, Home construction, Product design, UK garage, Harlow.
Top brand affinities include Combat sport, Home construction, Product design, with strongest over-indexing on Combat sport (3.44× the country average). Demographically, the FLO audience skews more female with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of FLO fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 33.0 |
| Estimated audience size | 1,152,432 |
Audience persona
The typical FLO fan in United States is more female, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 3.44× | Sports |
| Home construction | 1.6× | Home & Garden |
| Product design | 2.08× | Business & Career |
| UK garage | 5.76× | Music & Radio |
| Harlow | 11.35× | Travel & Leisure |
| Bank account | 2.22× | Business & Career |
| Litter box | 1.86× | Pets & Animals |
| Elsword | 13.37× | Games |
| Racing | 2.14× | Cars & Mobility |
| Grinch | 3.17× | Movies & TV |
| Stamp collecting | 3.58× | Home & Garden |
| Pro-Ject | 3.06× | Music & Radio |
| Joshua Jackson | 3.34× | Movies & TV |
| Historic site | 2.61× | Arts & Culture |
| Japanese domestic market | 2.78× | Politics & Society |
| Goop | 3.03× | Internet & Social Media |
| Governor of Michigan | 4.15× | Politics & Society |
| Staycation | 1.82× | Home & Garden |
| Vocal harmony | 2.47× | Music & Radio |
| Guy Fieri | 2.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.11 |
| Early Adopter Mentality | POWER | 1.51 |
| Indulgence | JOY | 1.32 |
| Extroversion | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.17 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.9% |
| Japan | 6.8% |
| India | 3.6% |
See FLO audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for FLO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.