Brandy Audience in United States

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Brandy has an estimated audience of 3,149,860 people in United States. 52.0% are female, 48.0% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Robert Duvall, Animal Kingdom (film), Animal Kingdom (TV series), Kate Beckinsale, Diane Keaton.

The average Brandy fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Robert Duvall, Animal Kingdom (film), Animal Kingdom (TV series), with strongest over-indexing on Robert Duvall (13.54× the country average). Demographically, the Brandy audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Brandy fans

Demographic split for Brandy audience in United States
MetricValue
Female52.0%
Male48.0%
Average age40.7
Estimated audience size3,149,860

Audience persona

The typical Brandy fan in United States is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Robert Duvall.

Top regions in United States

Top regions ranked by reach for Brandy in United States
RegionReachAffinity
California488,6781.41×
Texas257,9730.95×
New York237,3791.35×
Florida219,3421.03×
Illinois156,6821.49×
Pennsylvania117,0211.1×
Georgia106,7731.1×
New Jersey101,7161.27×
North Carolina97,4681.03×
Ohio95,9030.99×
Michigan91,7191.11×
Massachusetts87,5021.41×
Virginia81,9821.07×
Arizona76,7051.19×
Washington75,1981.19×
Maryland62,7101.16×
Tennessee61,0700.97×
Indiana60,1991.05×
Wisconsin49,6041.05×
Connecticut47,9031.52×
South Carolina47,6711.01×
Minnesota44,6640.99×
Missouri43,6240.86×
Colorado43,2540.87×
Alabama42,9390.98×
Oregon42,6451.18×
Utah37,9781.35×
Kentucky35,5510.9×
Louisiana34,6780.85×
Oklahoma28,1320.8×
Nevada25,0310.82×
Mississippi20,8630.8×
Arkansas20,4460.79×
Kansas19,4020.78×
Iowa19,3780.75×
Hawaii15,9171.18×
Idaho14,5300.92×
New Hampshire12,6901.02×
Rhode Island11,6371.16×
Nebraska11,4580.73×
Washington, District of Columbia11,2521.19×
Maine9,9450.88×
New Mexico9,8920.63×
West Virginia9,8190.67×
Delaware8,8851.02×
Montana5,9850.68×
Vermont5,9371.07×
Alaska5,1840.77×
North Dakota4,5900.71×
South Dakota4,4670.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brandy audience
BrandAffinityCategory
Robert Duvall13.54×Movies & TV
Animal Kingdom (film)14.68×Movies & TV
Animal Kingdom (TV series)12.69×Movies & TV
Kate Beckinsale14.26×Movies & TV
Diane Keaton6.05×Movies & TV
Miles Teller13.93×Movies & TV
Andy García18.88×Movies & TV
Christine Baranski16.27×Movies & TV
Javier Bardem12.69×Movies & TV
James Caan15.54×Movies & TV
A Bronx Tale17.2×Movies & TV
Paula Patton17.41×Movies & TV
Moonlight (TV series)14.56×Movies & TV
Euphoria1.98×Movies & TV
Jobs (film)22.9×Movies & TV
Matthew Goode15.06×Movies & TV
Sneaky Pete14.98×Movies & TV
Green Lantern8.41×Movies & TV
Marlon Brando8.98×Movies & TV
Magic City (TV series)20.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brandy audience
TraitClusterScore
IndulgenceJOY2.48
LGBTQ+ IdentityOPEN2.33
Early Adopter MentalityPOWER1.75
ExtroversionTHRILL1.49
SustainabilityBALANCE1.41
Design AffinityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Brandy
CountryShare
United States26.8%
Colombia4.8%
United Kingdom4.6%

See Brandy audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Brandy have in United States?

Brandy has an estimated audience of 3,149,860 people in United States, concentrated in California and Texas.

What is the gender split and age of Brandy fans?

52.0% of Brandy fans are female, 48.0% are male, with an average age of 40.7 years.

Which brands do Brandy fans like most?

Brandy fans show strongest brand affinity for Robert Duvall (13.54×), Animal Kingdom (film) (14.68×), and Animal Kingdom (TV series) (12.69×) over the country average.

Where do Brandy fans live in United States?

Brandy fans in United States are most concentrated in California (reach 488,678), Texas (reach 257,973), and New York (reach 237,379). These three regions account for the largest share of the active audience.

What other brands do Brandy fans also like?

Beyond Brandy itself, the audience over-indexes on Animal Kingdom (film) (14.68×), Animal Kingdom (TV series) (12.69×), Kate Beckinsale (14.26×), and Diane Keaton (6.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.