Rascasse Audience Intelligence

Brandy Audience in United States

A data profile of the people who buy, follow and care about Brandy in United States — modelled from more than twelve digital signal sources. Brandy has an estimated audience of 3,149,860 people in United States.

#31among Alcohol in United States#4975among Topic in United States#629in Food & Beverages

The average Brandy fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Robert Duvall, Kate Beckinsale, Animal Kingdom (film), with strongest over-indexing on Robert Duvall (13.54× the country average).

Demographically, the Brandy audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brandy fan in United States is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Robert Duvall.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brandy profile in United States.

Audience size
3.1M
in United States
Gender
52.0%♀
48.0% male
Age
40.7
average years
Country rank
#9876
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brandy fans

52.0% are female, 48.0% are male, average age 40.7.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Brandy audience in United States
MetricValue
Female52.0%
Male48.0%
Average age40.7
Estimated audience size3,149,860
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Brandy audience in United States
Age bracketShare%
16-1912%
20-2922%
30-3923%
40-4923%
50+20%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Brandy audience comes from United States.

Worldwide audience distribution share by country for Brandy
CountryShare
United States26.4%
Colombia4.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brandy audience in United States is strongest.

Fig. 05

Top regions by affinity

Brandy fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~50K1.57×
02Massachusetts~90K1.44×
03Illinois~100K1.42×
04Utah~40K1.37×
05California~500K1.35×
06New York~200K1.28×
07New Jersey~100K1.26×
08Rhode Island~10K1.26×
09Hawaii~20K1.24×
10Vermont~7K1.23×
11Oregon~40K1.19×
12Washington, District of Columbia~10K1.18×
13Maryland~60K1.16×
14Washington~70K1.15×
15Arizona~70K1.13×
16Michigan~90K1.11×
17Pennsylvania~100K1.10×
18New Hampshire~10K1.09×
19Wisconsin~50K1.06×
20Delaware~9K1.06×
21Indiana~60K1.05×
22Virginia~80K1.04×
23Georgia~100K1.03×
24Minnesota~50K1.01×
25North Carolina~90K0.99×
26Idaho~20K0.99×
27Ohio~90K0.98×
28Florida~200K0.96×
29South Carolina~50K0.96×
30Tennessee~60K0.95×
31Maine~10K0.94×
32Texas~200K0.91×
33Alabama~40K0.89×
34Kentucky~30K0.88×
35Missouri~40K0.86×
36Colorado~40K0.83×
37Louisiana~30K0.82×
38Alaska~6K0.82×
39Iowa~20K0.80×
40Nebraska~10K0.80×
41Nevada~20K0.79×
42Mississippi~20K0.79×
43Kansas~20K0.79×
44North Dakota~5K0.79×
45Montana~7K0.77×
46Oklahoma~30K0.76×
47Arkansas~20K0.76×
48West Virginia~10K0.69×
49South Dakota~5K0.68×
50New Mexico~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Brandy, United States
0.61×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brandy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brandy audience
#·InterestCategoryAffinity×
01Jobs (film)Movies & TV22.90×
02Magic City (TV series)Movies & TV20.90×
03Paula PattonMovies & TV17.41×
04A Bronx TaleMovies & TV17.20×
05Christine BaranskiMovies & TV16.27×
06James CaanMovies & TV15.54×
07Matthew GoodeMovies & TV15.06×
08Sneaky PeteMovies & TV14.98×
09Animal Kingdom (film)Movies & TV14.68×
10Moonlight (TV series)Movies & TV14.56×
11Kate BeckinsaleMovies & TV14.26×
12Miles TellerMovies & TV13.93×
13Robert DuvallMovies & TV13.54×
14Animal Kingdom (TV series)Movies & TV12.69×
15Javier BardemMovies & TV12.69×
16Poseidon (film)Movies & TV10.43×
17Marlon BrandoMovies & TV8.98×
18Green LanternMovies & TV8.41×
19Al PacinoMovies & TV7.39×
20Diane KeatonMovies & TV6.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brandy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brandy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.29×
TraditionCONSERVATISM1.27×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brandy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
Design AffinityPREMIUM0.95×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brandy have in United States?

Brandy has an estimated audience of 3,149,860 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brandy fans?

52.0% of Brandy fans are female, 48.0% are male, with an average age of 40.7 years.

03

Which brands do Brandy fans like most?

Brandy fans show strongest brand affinity for Robert Duvall (13.54×), Kate Beckinsale (14.26×), and Animal Kingdom (film) (14.68×) over the country average.

04

Where do Brandy fans live in United States?

Brandy fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brandy fans also like?

Beyond Brandy itself, the audience over-indexes on Kate Beckinsale (14.26×), Animal Kingdom (film) (14.68×), Miles Teller (13.93×), and Animal Kingdom (TV series) (12.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Brandy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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