Brandy Audience in Germany
Brandy has an estimated audience of 511,331 people in Germany. 44.6% are female, 55.4% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: John Travolta, Denzel Washington, William H. Macy, Charlie Sheen, Eddie Murphy.
The average Brandy fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include John Travolta, Denzel Washington, William H. Macy, with strongest over-indexing on John Travolta (15.76× the country average). Demographically, the Brandy audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Brandy fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 45.1 |
| Estimated audience size | 511,331 |
Audience persona
The typical Brandy fan in Germany is more male, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for John Travolta.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,872 | 1.04× |
| Bayern | 109,724 | 1.33× |
| Baden-Württemberg | 74,964 | 1.07× |
| Niedersachsen | 52,940 | 1.07× |
| Hessen | 45,415 | 1.17× |
| Berlin | 24,979 | 1.09× |
| Rheinland-Pfalz | 23,824 | 0.93× |
| Sachsen | 22,571 | 0.9× |
| Schleswig-Holstein | 18,917 | 1.03× |
| Hamburg | 16,188 | 1.4× |
| Brandenburg | 13,427 | 0.85× |
| Thüringen | 10,640 | 0.82× |
| Sachsen-Anhalt | 9,344 | 0.71× |
| Mecklenburg-Vorpommern | 7,451 | 0.76× |
| Saarland | 5,463 | 0.87× |
| Bremen | 4,193 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Travolta | 15.76× | Movies & TV |
| Denzel Washington | 12.76× | Movies & TV |
| William H. Macy | 15.25× | Movies & TV |
| Charlie Sheen | 10.61× | Movies & TV |
| Eddie Murphy | 15.2× | Movies & TV |
| Tim Allen | 14.48× | Movies & TV |
| Metaxa | 23.37× | Food & Beverages |
| Tim Robbins | 16.11× | Movies & TV |
| Asbach | 13.87× | Food & Beverages |
| Danny DeVito | 13.56× | Movies & TV |
| Halle Berry | 11.19× | Movies & TV |
| Chris Tucker | 15.95× | Movies & TV |
| Martin Lawrence | 15.45× | Movies & TV |
| Ashton Kutcher | 10.64× | Movies & TV |
| Jamie Foxx | 12.95× | Movies & TV |
| Bad Boys (1995 film) | 11.67× | Movies & TV |
| FLO | 10.86× | Music & Radio |
| Michael B. Jordan | 7.24× | Movies & TV |
| Cognac | 11.18× | Food & Beverages |
| Hugendubel | 3.13× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.13 |
| Tradition | CONSERVATISM | 1.86 |
| Quality Awareness | PREMIUM | 1.82 |
| Convenience Orientation | PREMIUM | 1.4 |
| Pet Ownership | JOY | 1.37 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Colombia | 4.8% |
| United Kingdom | 4.6% |
See Brandy audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Brandy have in Germany?
Brandy has an estimated audience of 511,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brandy fans?
44.6% of Brandy fans are female, 55.4% are male, with an average age of 45.1 years.
Which brands do Brandy fans like most?
Brandy fans show strongest brand affinity for John Travolta (15.76×), Denzel Washington (12.76×), and William H. Macy (15.25×) over the country average.
Where do Brandy fans live in Germany?
Brandy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,872), Bayern (reach 109,724), and Baden-Württemberg (reach 74,964). These three regions account for the largest share of the active audience.
What other brands do Brandy fans also like?
Beyond Brandy itself, the audience over-indexes on Denzel Washington (12.76×), William H. Macy (15.25×), Charlie Sheen (10.61×), and Eddie Murphy (15.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.