Rascasse Audience Intelligence

Brandy Audience in Germany

A data profile of the people who buy, follow and care about Brandy in Germany — modelled from more than twelve digital signal sources. Brandy has an estimated audience of 511,331 people in Germany.

#26among Alcohol in Germany#4624among Topic in Germany#553in Food & Beverages

The average Brandy fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include John Travolta, Metaxa, Denzel Washington, with strongest over-indexing on John Travolta (15.76× the country average).

Demographically, the Brandy audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brandy fan in Germany is more male, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for John Travolta.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brandy profile in Germany.

Audience size
511K
in Germany
Gender
44.6%♀
55.4% male
Age
45.1
average years
Country rank
#11536
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brandy fans

44.6% are female, 55.4% are male, average age 45.1.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Brandy audience in Germany
MetricValue
Female44.6%
Male55.4%
Average age45.1
Estimated audience size511,331
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Brandy audience in Germany
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4927%
50+32%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Brandy audience comes from Germany.

Worldwide audience distribution share by country for Brandy
CountryShare
United States26.4%
Colombia4.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brandy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brandy fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.39×
02Bayern~100K1.30×
03Hessen~40K1.13×
04Berlin~30K1.11×
05Schleswig-Holstein~20K1.05×
06Baden-Württemberg~70K1.04×
07Niedersachsen~50K1.04×
08Nordrhein-Westfalen~100K1.01×
09Bremen~4K0.98×
10Rheinland-Pfalz~20K0.93×
11Saarland~6K0.91×
12Sachsen~20K0.89×
13Brandenburg~10K0.88×
14Thüringen~10K0.85×
15Mecklenburg-Vorpommern~8K0.83×
16Sachsen-Anhalt~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Brandy, Germany
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brandy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brandy audience
#·InterestCategoryAffinity×
01MetaxaFood & Beverages23.37×
02Tim RobbinsMovies & TV16.11×
03Chris TuckerMovies & TV15.95×
04John TravoltaMovies & TV15.76×
05Martin LawrenceMovies & TV15.45×
06William H. MacyMovies & TV15.25×
07Eddie MurphyMovies & TV15.20×
08Tim AllenMovies & TV14.48×
09AsbachFood & Beverages13.87×
10Danny DeVitoMovies & TV13.56×
11Jamie FoxxMovies & TV12.95×
12Denzel WashingtonMovies & TV12.76×
13Bad Boys (1995 film)Movies & TV11.67×
14AdvocaatFood & Beverages11.57×
15Halle BerryMovies & TV11.19×
16CognacFood & Beverages11.18×
17Ashton KutcherMovies & TV10.64×
18Charlie SheenMovies & TV10.61×
19Michael B. JordanMovies & TV7.24×
20HugendubelShopping3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brandy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brandy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Pet OwnershipJOY1.31×
MindfulnessBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brandy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
Early Adopter MentalityPOWER1.00×
IndividualismJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brandy have in Germany?

Brandy has an estimated audience of 511,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brandy fans?

44.6% of Brandy fans are female, 55.4% are male, with an average age of 45.1 years.

03

Which brands do Brandy fans like most?

Brandy fans show strongest brand affinity for John Travolta (15.76×), Metaxa (23.37×), and Denzel Washington (12.76×) over the country average.

04

Where do Brandy fans live in Germany?

Brandy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Brandy fans also like?

Beyond Brandy itself, the audience over-indexes on Metaxa (23.37×), Denzel Washington (12.76×), Tim Allen (14.48×), and Charlie Sheen (10.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Brandy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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