Metaxa Audience in Germany
Metaxa has an estimated audience of 255,651 people in Germany. 33.3% are female, 66.7% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Ouzo, Caipirinha, Daiquiri, Vermouth, Asbach.
The average Metaxa fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Ouzo, Caipirinha, Daiquiri, with strongest over-indexing on Ouzo (157.85× the country average). Demographically, the Metaxa audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Metaxa fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 43.0 |
| Estimated audience size | 255,651 |
Audience persona
The typical Metaxa fan in Germany is more male, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Ouzo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,559 | 1.06× |
| Bayern | 42,817 | 1.04× |
| Niedersachsen | 29,984 | 1.21× |
| Baden-Württemberg | 29,886 | 0.86× |
| Hessen | 16,461 | 0.84× |
| Sachsen | 15,385 | 1.23× |
| Rheinland-Pfalz | 11,720 | 0.92× |
| Sachsen-Anhalt | 9,340 | 1.41× |
| Berlin | 9,188 | 0.8× |
| Schleswig-Holstein | 8,653 | 0.94× |
| Brandenburg | 6,803 | 0.86× |
| Thüringen | 6,627 | 1.02× |
| Hamburg | 6,529 | 1.13× |
| Mecklenburg-Vorpommern | 4,783 | 0.98× |
| Bremen | 2,577 | 1.18× |
| Saarland | 1,636 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ouzo | 157.85× | Food & Beverages |
| Caipirinha | 133.55× | Food & Beverages |
| Daiquiri | 198.66× | Food & Beverages |
| Vermouth | 46.42× | Food & Beverages |
| Asbach | 37.23× | Food & Beverages |
| Mojito | 54.06× | Food & Beverages |
| Drambuie | 105.11× | Food & Beverages |
| Pitú | 62.56× | Food & Beverages |
| Cuba Libre | 110.39× | Food & Beverages |
| Long Island Iced Tea | 155.46× | Food & Beverages |
| Schnapps | 43.96× | Food & Beverages |
| Bitter (beer) | 68.02× | Food & Beverages |
| Rum | 13.86× | Food & Beverages |
| Alcohol | 11.22× | Food & Beverages |
| Vodka | 14.8× | Food & Beverages |
| Brandy | 26.36× | Food & Beverages |
| Tequila | 20.02× | Food & Beverages |
| Cognac | 28.31× | Food & Beverages |
| Espresso Martini | 14.48× | Food & Beverages |
| Long drink | 48.1× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.68 |
| Indulgence | JOY | 1.38 |
| Pet Ownership | JOY | 1.29 |
| Need for Security | CONSERVATISM | 1.28 |
| Convenience Orientation | PREMIUM | 1.26 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.6% |
| Poland | 14.1% |
| United States | 6.9% |
See Metaxa audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Metaxa have in Germany?
Metaxa has an estimated audience of 255,651 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metaxa fans?
33.3% of Metaxa fans are female, 66.7% are male, with an average age of 43.0 years.
Which brands do Metaxa fans like most?
Metaxa fans show strongest brand affinity for Ouzo (157.85×), Caipirinha (133.55×), and Daiquiri (198.66×) over the country average.
Where do Metaxa fans live in Germany?
Metaxa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,559), Bayern (reach 42,817), and Niedersachsen (reach 29,984). These three regions account for the largest share of the active audience.
What other brands do Metaxa fans also like?
Beyond Metaxa itself, the audience over-indexes on Caipirinha (133.55×), Daiquiri (198.66×), Vermouth (46.42×), and Asbach (37.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metaxa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.