Cognac Audience in Germany
Cognac has an estimated audience of 423,764 people in Germany. 45.4% are female, 54.6% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Brandy, Wild Turkey (bourbon), Asbach, FLO, Cristal (wine).
The average Cognac fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Brandy, Wild Turkey (bourbon), Asbach, with strongest over-indexing on Brandy (81.78× the country average). Demographically, the Cognac audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Cognac fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 40.6 |
| Estimated audience size | 423,764 |
Audience persona
The typical Cognac fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Brandy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,273 | 1.09× |
| Bayern | 80,855 | 1.19× |
| Baden-Württemberg | 66,205 | 1.15× |
| Niedersachsen | 44,612 | 1.08× |
| Hessen | 36,235 | 1.12× |
| Rheinland-Pfalz | 22,567 | 1.06× |
| Berlin | 20,069 | 1.06× |
| Sachsen | 18,725 | 0.9× |
| Schleswig-Holstein | 14,119 | 0.93× |
| Hamburg | 11,510 | 1.2× |
| Brandenburg | 10,907 | 0.83× |
| Thüringen | 9,032 | 0.84× |
| Sachsen-Anhalt | 8,390 | 0.76× |
| Mecklenburg-Vorpommern | 6,523 | 0.81× |
| Saarland | 5,543 | 1.07× |
| Bremen | 3,316 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brandy | 81.78× | Food & Beverages |
| Wild Turkey (bourbon) | 122.67× | Food & Beverages |
| Asbach | 43.04× | Food & Beverages |
| FLO | 50.91× | Music & Radio |
| Cristal (wine) | 49.96× | Food & Beverages |
| Rémy Martin | 64.34× | Food & Beverages |
| Grappa | 68.68× | Food & Beverages |
| Miller Lite | 87.75× | Food & Beverages |
| Tito's Vodka | 121.21× | Food & Beverages |
| Ravyn Lenae | 81.63× | Music & Radio |
| Hennessy | 22.9× | Food & Beverages |
| Ramazzotti (liqueur) | 20× | Food & Beverages |
| Head-up display | 34.19× | Cars & Mobility |
| Coupling (UK TV series) | 34.19× | Movies & TV |
| Laphroaig distillery | 22.62× | Food & Beverages |
| American whiskey | 14.29× | Food & Beverages |
| Single malt whisky | 8.3× | Food & Beverages |
| The Glenlivet distillery | 22.76× | Food & Beverages |
| Single barrel whiskey | 49.45× | Food & Beverages |
| Redbreast (whiskey) | 10.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.52 |
| Quality Awareness | PREMIUM | 1.61 |
| Design Affinity | PREMIUM | 1.47 |
| Tradition | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Taiwan | 6.1% |
| France | 4.5% |
See Cognac audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Cognac have in Germany?
Cognac has an estimated audience of 423,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cognac fans?
45.4% of Cognac fans are female, 54.6% are male, with an average age of 40.6 years.
Which brands do Cognac fans like most?
Cognac fans show strongest brand affinity for Brandy (81.78×), Wild Turkey (bourbon) (122.67×), and Asbach (43.04×) over the country average.
Where do Cognac fans live in Germany?
Cognac fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,273), Bayern (reach 80,855), and Baden-Württemberg (reach 66,205). These three regions account for the largest share of the active audience.
What other brands do Cognac fans also like?
Beyond Cognac itself, the audience over-indexes on Wild Turkey (bourbon) (122.67×), Asbach (43.04×), FLO (50.91×), and Cristal (wine) (49.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cognac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.