Laphroaig distillery Audience in Germany
Laphroaig distillery has an estimated audience of 279,655 people in Germany. 36.0% are female, 64.0% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Unique Gifts, Birthday Gifts, Knokke-Heist, Stradivarius.
The average Laphroaig distillery fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Unique Gifts, Birthday Gifts, with strongest over-indexing on Haberler (14.48× the country average). Demographically, the Laphroaig distillery audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Laphroaig distillery fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 40.6 |
| Estimated audience size | 279,655 |
Audience persona
The typical Laphroaig distillery fan in Germany is more male, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,570 | 1× |
| Bayern | 43,358 | 1.02× |
| Baden-Württemberg | 34,756 | 0.97× |
| Niedersachsen | 24,985 | 0.98× |
| Hessen | 22,897 | 1.14× |
| Berlin | 14,532 | 1.23× |
| Sachsen | 14,057 | 1.09× |
| Rheinland-Pfalz | 12,740 | 0.96× |
| Schleswig-Holstein | 8,926 | 0.94× |
| Hamburg | 8,043 | 1.35× |
| Brandenburg | 6,736 | 0.82× |
| Thüringen | 6,345 | 0.94× |
| Sachsen-Anhalt | 6,318 | 0.92× |
| Mecklenburg-Vorpommern | 4,124 | 0.82× |
| Saarland | 2,960 | 0.91× |
| Bremen | 2,042 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 14.48× | News |
| Unique Gifts | 11.77× | Shopping |
| Birthday Gifts | 10.52× | Kids & Family |
| Knokke-Heist | 27.45× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Stamp collecting | 6.23× | Home & Garden |
| Assassin's Creed: Revelations | 7.63× | Games |
| Jeju Province | 14.02× | Travel & Leisure |
| KLIX (AM) | 2.48× | Music & Radio |
| Corona (band) | 2.4× | Music & Radio |
| Kashubia | 18.84× | Travel & Leisure |
| Urban Outfitters | 1.59× | Shopping |
| Christmas Gift | 1.51× | Kids & Family |
| Cambrils | 6.16× | Travel & Leisure |
| Winemaking | 2.8× | Food & Beverages |
| Empire Records | 7.75× | Movies & TV |
| Home Delivery | 1.6× | Food & Beverages |
| Ethnography | 9.95× | Business & Career |
| Ayrton Senna | 2.76× | Sports |
| Samanyolu Haber | 2.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.85 |
| Family Orientation | CONSERVATISM | 1.4 |
| Patriotism | CONSERVATISM | 1.31 |
| Quality Awareness | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.24 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 10.3% |
| Germany | 9.1% |
See Laphroaig distillery audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Laphroaig distillery have in Germany?
Laphroaig distillery has an estimated audience of 279,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laphroaig distillery fans?
36.0% of Laphroaig distillery fans are female, 64.0% are male, with an average age of 40.6 years.
Which brands do Laphroaig distillery fans like most?
Laphroaig distillery fans show strongest brand affinity for Haberler (14.48×), Unique Gifts (11.77×), and Birthday Gifts (10.52×) over the country average.
Where do Laphroaig distillery fans live in Germany?
Laphroaig distillery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,570), Bayern (reach 43,358), and Baden-Württemberg (reach 34,756). These three regions account for the largest share of the active audience.
What other brands do Laphroaig distillery fans also like?
Beyond Laphroaig distillery itself, the audience over-indexes on Unique Gifts (11.77×), Birthday Gifts (10.52×), Knokke-Heist (27.45×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laphroaig distillery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.