Rascasse Audience Intelligence

Laphroaig distillery Target Market in Germany

A data profile of the people who buy, follow and care about Laphroaig distillery in Germany — modelled from more than twelve digital signal sources. Laphroaig distillery has an estimated audience of 264,436 people in Germany.

#29among Spirits in Germany#2411among Brand in Germany#921in Food & Beverages

The average Laphroaig distillery fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Malt whisky, Single malt whisky, The Glenlivet distillery, with strongest over-indexing on Malt whisky (65.84× the country average).

Demographically, the Laphroaig distillery audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laphroaig distillery fan in Germany is more male, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Malt whisky.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laphroaig distillery profile in Germany.

Audience size
264K
in Germany
Gender
36.0%♀
64.0% male
Age
40.6
average years
Country rank
#18954
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Laphroaig distillery

36.0% are female, 64.0% are male, average age 40.6.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Laphroaig distillery audience in Germany
MetricValue
Female36.0%
Male64.0%
Average age40.6
Estimated audience size264,436
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Laphroaig distillery audience in Germany
Age bracketShare%
16-1912%
20-2922%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Laphroaig distillery audience comes from Germany.

Worldwide audience distribution share by country for Laphroaig distillery
CountryShare
United States25.6%
United Kingdom10.4%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laphroaig distillery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laphroaig distillery customers by region in Germany
#RegionReachAffinity×
01Hamburg~7K1.25×
02Berlin~10K1.16×
03Hessen~20K1.11×
04Sachsen~10K1.11×
05Bayern~40K1.02×
06Rheinland-Pfalz~10K0.99×
07Saarland~3K0.98×
08Niedersachsen~20K0.97×
09Thüringen~6K0.97×
10Nordrhein-Westfalen~60K0.96×
11Baden-Württemberg~30K0.96×
12Schleswig-Holstein~9K0.96×
13Sachsen-Anhalt~7K0.96×
14Bremen~2K0.95×
15Mecklenburg-Vorpommern~4K0.87×
16Brandenburg~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Laphroaig distillery, Germany
0.85×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laphroaig distillery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laphroaig distillery audience
#·InterestCategoryAffinity×
01The Glenlivet distilleryFood & Beverages119.09×
02Single malt scotchFood & Beverages82.94×
03GlenfiddichFood & Beverages74.23×
04Malt whiskyFood & Beverages65.84×
05Single malt whiskyFood & Beverages47.51×
06Tobacco pipeFood & Beverages44.51×
07Piña coladaFood & Beverages41.68×
08Jameson Irish WhiskeyFood & Beverages41.58×
09GlenmorangieFood & Beverages38.40×
10Chivas RegalFood & Beverages33.15×
11Scotch whiskyFood & Beverages26.91×
12CognacFood & Beverages22.62×
13Hendrick's GinFood & Beverages19.89×
14CigarFood & Beverages19.41×
15Johnnie WalkerFood & Beverages18.17×
16Gianna NanniniMusic & Radio14.01×
17Irish whiskeyFood & Beverages12.79×
18Bourbon whiskeyFood & Beverages11.56×
19WhiskyFood & Beverages7.89×
20Distilled beverageFood & Beverages4.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laphroaig distillery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laphroaig distillery audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.47×
PatriotismCONSERVATISM1.42×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laphroaig distillery audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.59×
CreativityOPEN0.64×
Price SensitivityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Laphroaig distillery's target market in Germany?

Laphroaig distillery's target market in Germany covers an estimated 264,436 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Laphroaig distillery customers?

36.0% of the Laphroaig distillery audience are female, 64.0% are male, with an average age of 40.6 years.

03

Which brands do Laphroaig distillery fans like most?

Laphroaig distillery fans show strongest brand affinity for Malt whisky (65.84×), Single malt whisky (47.51×), and The Glenlivet distillery (119.09×) over the country average.

04

Where do Laphroaig distillery fans live in Germany?

Laphroaig distillery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Laphroaig distillery fans also like?

Beyond Laphroaig distillery itself, the audience over-indexes on Single malt whisky (47.51×), The Glenlivet distillery (119.09×), Glenfiddich (74.23×), and Single malt scotch (82.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Laphroaig distillery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laphroaig distillery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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