Rascasse Audience Intelligence

Laphroaig distillery Target Market in United States

A data profile of the people who buy, follow and care about Laphroaig distillery in United States — modelled from more than twelve digital signal sources. Laphroaig distillery has an estimated audience of 782,810 people in United States.

#39among Spirits in United States#2869among Brand in United States#1545in Food & Beverages

The average Laphroaig distillery fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Open air concert, Paulaner Brewery, Single malt whisky, with strongest over-indexing on Open air concert (724.14× the country average).

Demographically, the Laphroaig distillery audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laphroaig distillery fan in United States is more male, around 37.8 years old, with strong Community Orientation tendencies and a notable affinity for Open air concert.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laphroaig distillery profile in United States.

Audience size
783K
in United States
Gender
38.1%♀
61.9% male
Age
37.8
average years
Country rank
#27840
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Laphroaig distillery

38.1% are female, 61.9% are male, average age 37.8.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Laphroaig distillery audience in United States
MetricValue
Female38.1%
Male61.9%
Average age37.8
Estimated audience size782,810
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Laphroaig distillery audience in United States
Age bracketShare%
16-1917%
20-2927%
30-3923%
40-4919%
50+15%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Laphroaig distillery audience comes from United States.

Worldwide audience distribution share by country for Laphroaig distillery
CountryShare
United States25.6%
United Kingdom10.4%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laphroaig distillery audience in United States is strongest.

Fig. 05

Top regions by affinity

Laphroaig distillery customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.84×
02Vermont~2K1.54×
03Washington~20K1.51×
04Oregon~10K1.38×
05New York~60K1.37×
06Massachusetts~20K1.32×
07Alaska~2K1.31×
08Colorado~20K1.27×
09Maine~3K1.23×
10New Hampshire~4K1.22×
11Hawaii~4K1.18×
12Rhode Island~3K1.17×
13Connecticut~9K1.15×
14Montana~2K1.14×
15New Jersey~20K1.09×
16Pennsylvania~30K1.08×
17Illinois~30K1.08×
18California~90K1.07×
19Virginia~20K1.07×
20Minnesota~10K1.06×
21Maryland~10K1.01×
22Idaho~4K0.96×
23Michigan~20K0.94×
24Nevada~7K0.94×
25Delaware~2K0.93×
26Missouri~10K0.92×
27New Mexico~4K0.92×
28Kansas~6K0.90×
29Tennessee~10K0.88×
30Wisconsin~10K0.88×
31Nebraska~3K0.88×
32North Carolina~20K0.87×
33Iowa~6K0.87×
34North Dakota~1K0.87×
35Arizona~10K0.86×
36South Dakota~2K0.85×
37West Virginia~3K0.84×
38Ohio~20K0.80×
39Kentucky~8K0.80×
40Georgia~20K0.79×
41Indiana~10K0.79×
42Oklahoma~7K0.79×
43Utah~6K0.79×
44Texas~50K0.76×
45Florida~40K0.76×
46Arkansas~5K0.76×
47Alabama~8K0.75×
48South Carolina~9K0.74×
49Louisiana~7K0.72×
50Mississippi~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Laphroaig distillery, United States
0.69×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laphroaig distillery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laphroaig distillery audience
#·InterestCategoryAffinity×
01Open air concertMusic & Radio724.14×
02LeffeFood & Beverages310.47×
03Tuborg BreweryFood & Beverages262.54×
04Paulaner BreweryFood & Beverages241.48×
05GlenfiddichFood & Beverages75.77×
06Community servicePolitics & Society50.78×
07Single malt scotchFood & Beverages41.41×
08Single malt whiskyFood & Beverages41.24×
09Johnnie WalkerFood & Beverages33.48×
10Jim BeamFood & Beverages31.09×
11Straight whiskeyFood & Beverages28.50×
12Malt whiskyFood & Beverages28.06×
13The Macallan distilleryFood & Beverages26.82×
14Japanese whiskyFood & Beverages26.55×
15Small batch whiskeyFood & Beverages15.93×
16Blended whiskeyFood & Beverages12.72×
17High-net-worth individualBusiness & Career12.64×
18Tennessee whiskeyFood & Beverages12.15×
19Irish whiskeyFood & Beverages11.27×
20Bourbon whiskeyFood & Beverages7.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laphroaig distillery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laphroaig distillery audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN17.62×
PatriotismCONSERVATISM3.50×
Family OrientationCONSERVATISM2.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laphroaig distillery audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
Healthy LifestyleBALANCE0.81×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Laphroaig distillery's target market in United States?

Laphroaig distillery's target market in United States covers an estimated 782,810 people, concentrated in California and New York.

02

What is the gender split and age of Laphroaig distillery customers?

38.1% of the Laphroaig distillery audience are female, 61.9% are male, with an average age of 37.8 years.

03

Which brands do Laphroaig distillery fans like most?

Laphroaig distillery fans show strongest brand affinity for Open air concert (724.14×), Paulaner Brewery (241.48×), and Single malt whisky (41.24×) over the country average.

04

Where do Laphroaig distillery fans live in United States?

Laphroaig distillery fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Laphroaig distillery fans also like?

Beyond Laphroaig distillery itself, the audience over-indexes on Paulaner Brewery (241.48×), Single malt whisky (41.24×), Leffe (310.47×), and Glenfiddich (75.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Laphroaig distillery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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