Laphroaig distillery Audience in United States

Laphroaig distillery logo

Laphroaig distillery has an estimated audience of 783,537 people in United States. 38.1% are female, 61.9% are male, average age 37.8. Top regions: California, New York, Texas. Top brand affinities: Open air concert, Leffe, Tuborg Brewery, Glenfiddich, Single malt whisky.

The average Laphroaig distillery fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Open air concert, Leffe, Tuborg Brewery, with strongest over-indexing on Open air concert (711.11× the country average). Demographically, the Laphroaig distillery audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Laphroaig distillery fans

Demographic split for Laphroaig distillery audience in United States
MetricValue
Female38.1%
Male61.9%
Average age37.8
Estimated audience size783,537

Audience persona

The typical Laphroaig distillery fan in United States is more male, around 37.8 years old, with strong Community Orientation tendencies and a notable affinity for Open air concert.

Top regions in United States

Top regions ranked by reach for Laphroaig distillery in United States
RegionReachAffinity
California98,5221.14×
New York60,1281.37×
Texas55,1710.82×
Florida39,6350.75×
Pennsylvania30,0291.14×
Illinois29,8281.14×
Washington25,2951.61×
New Jersey21,9141.1×
North Carolina21,7310.92×
Massachusetts21,4531.39×
Virginia20,3501.07×
Georgia19,6950.82×
Michigan19,4330.95×
Ohio19,1530.79×
Colorado16,5911.34×
Arizona14,6220.91×
Maryland13,6781.02×
Tennessee13,5800.86×
Oregon13,1621.47×
Minnesota12,8651.15×
Missouri11,6280.92×
Indiana10,8450.76×
Wisconsin10,1970.87×
Connecticut9,1901.17×
South Carolina8,1520.69×
Kentucky7,7740.79×
Alabama7,6910.7×
Nevada7,3280.97×
Louisiana6,4100.63×
Oklahoma6,3330.73×
Iowa5,6830.88×
Utah5,3480.76×
Kansas5,3450.87×
Washington, District of Columbia4,6441.97×
Hawaii4,2001.25×
Arkansas4,1280.64×
New Hampshire3,9511.28×
New Mexico3,5830.91×
Maine3,5761.27×
Idaho3,5730.91×
Nebraska3,0410.77×
Rhode Island2,9201.17×
Mississippi2,8440.44×
Montana2,7041.24×
Alaska2,5411.52×
Vermont2,2771.66×
West Virginia2,0170.55×
Delaware1,7910.83×
South Dakota1,1070.61×
North Dakota1,0500.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laphroaig distillery audience
BrandAffinityCategory
Open air concert711.11×Music & Radio
Leffe485.81×Food & Beverages
Tuborg Brewery373.33×Food & Beverages
Glenfiddich103.95×Food & Beverages
Single malt whisky35.73×Food & Beverages
Paulaner Brewery184.87×Food & Beverages
Autism Awareness19.03×Health
Single malt scotch46.61×Food & Beverages
Kia Sportage40.59×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Johnnie Walker28.25×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Malt whisky20.11×Food & Beverages
Jim Beam25.36×Food & Beverages
Small batch whiskey15.15×Food & Beverages
High-net-worth individual11.56×Business & Career
Straight whiskey27.17×Food & Beverages
Income tax13.19×Business & Career
Blended whiskey13.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laphroaig distillery audience
TraitClusterScore
Community OrientationOPEN11.89
LGBTQ+ IdentityOPEN2.56
Family OrientationCONSERVATISM2.56
IndulgenceJOY2.35
PatriotismCONSERVATISM1.85
Luxury OrientationPREMIUM1.82

Worldwide distribution

Worldwide audience distribution share by country for Laphroaig distillery
CountryShare
United States25.5%
United Kingdom10.3%
Germany9.1%

See Laphroaig distillery audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Laphroaig distillery have in United States?

Laphroaig distillery has an estimated audience of 783,537 people in United States, concentrated in California and New York.

What is the gender split and age of Laphroaig distillery fans?

38.1% of Laphroaig distillery fans are female, 61.9% are male, with an average age of 37.8 years.

Which brands do Laphroaig distillery fans like most?

Laphroaig distillery fans show strongest brand affinity for Open air concert (711.11×), Leffe (485.81×), and Tuborg Brewery (373.33×) over the country average.

Where do Laphroaig distillery fans live in United States?

Laphroaig distillery fans in United States are most concentrated in California (reach 98,522), New York (reach 60,128), and Texas (reach 55,171). These three regions account for the largest share of the active audience.

What other brands do Laphroaig distillery fans also like?

Beyond Laphroaig distillery itself, the audience over-indexes on Leffe (485.81×), Tuborg Brewery (373.33×), Glenfiddich (103.95×), and Single malt whisky (35.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laphroaig distillery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.