Straight whiskey Audience in United States

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Straight whiskey has an estimated audience of 1,635,796 people in United States. 32.6% are female, 67.4% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Malt whisky, Rye whiskey, American whiskey, Blended whiskey, Single malt whisky.

The average Straight whiskey fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Malt whisky, Rye whiskey, American whiskey, with strongest over-indexing on Malt whisky (42.76× the country average). Demographically, the Straight whiskey audience skews more male with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Straight whiskey fans

Demographic split for Straight whiskey audience in United States
MetricValue
Female32.6%
Male67.4%
Average age39.1
Estimated audience size1,635,796

Audience persona

The typical Straight whiskey fan in United States is more male, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Malt whisky.

Top regions in United States

Top regions ranked by reach for Straight whiskey in United States
RegionReachAffinity
California86,9850.48×
Texas71,5240.51×
New York60,2170.66×
Florida43,0060.39×
Illinois34,8900.64×
North Carolina31,0190.63×
Pennsylvania30,7600.56×
Georgia30,0170.6×
Ohio25,6190.51×
Colorado22,4790.87×
Washington20,6090.63×
Michigan19,5020.46×
Tennessee19,3450.59×
Massachusetts19,1330.59×
Kentucky18,2420.89×
Virginia17,1730.43×
Indiana17,0860.57×
Oklahoma15,7550.87×
Maryland15,7200.56×
Arizona15,0890.45×
New Jersey15,0000.36×
Louisiana14,2270.67×
Wisconsin14,1760.58×
Oregon13,2150.7×
Mississippi12,8010.95×
Missouri12,6080.48×
South Carolina12,5260.51×
Arkansas12,3200.91×
Alabama11,4770.5×
Minnesota11,3320.48×
Utah11,0620.76×
West Virginia10,5681.39×
Alaska10,5463.01×
Nevada9,8640.62×
Kansas9,7610.76×
Idaho9,7591.19×
Hawaii9,3221.33×
Iowa9,2670.69×
Montana9,1932.03×
South Dakota9,0742.4×
North Dakota8,8352.63×
New Hampshire8,7071.35×
Wyoming8,5493.53×
Nebraska8,5261.04×
Connecticut8,5130.52×
New Mexico8,4821.03×
Rhode Island8,4081.61×
Maine8,4031.43×
Vermont8,2702.88×
Delaware7,5301.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Straight whiskey audience
BrandAffinityCategory
Malt whisky42.76×Food & Beverages
Rye whiskey49.89×Food & Beverages
American whiskey34.91×Food & Beverages
Blended whiskey28.45×Food & Beverages
Single malt whisky25.19×Food & Beverages
Corn whiskey70.54×Food & Beverages
Jim Beam42.62×Food & Beverages
Canadian whisky49.88×Food & Beverages
Small batch whiskey26.24×Food & Beverages
Bulleit Bourbon40.92×Food & Beverages
Japanese whisky46.94×Food & Beverages
Irish whiskey19.58×Food & Beverages
Bourbon County, Kentucky43.64×Travel & Leisure
Single malt scotch38.47×Food & Beverages
Malibu Rum48.84×Food & Beverages
Aperol Spritz41.01×Food & Beverages
Grain whisky65.34×Food & Beverages
Eagle Rare53.25×Food & Beverages
Ale29.24×Food & Beverages
Michael Irvin32.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Straight whiskey audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.33
IndulgenceJOY1.97
Family OrientationCONSERVATISM1.56
PatriotismCONSERVATISM1.53
Career OrientationPOWER1.36
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Straight whiskey
CountryShare
United States22.1%
Poland9.2%
Germany9.1%

See Straight whiskey audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Straight whiskey have in United States?

Straight whiskey has an estimated audience of 1,635,796 people in United States, concentrated in California and Texas.

What is the gender split and age of Straight whiskey fans?

32.6% of Straight whiskey fans are female, 67.4% are male, with an average age of 39.1 years.

Which brands do Straight whiskey fans like most?

Straight whiskey fans show strongest brand affinity for Malt whisky (42.76×), Rye whiskey (49.89×), and American whiskey (34.91×) over the country average.

Where do Straight whiskey fans live in United States?

Straight whiskey fans in United States are most concentrated in California (reach 86,985), Texas (reach 71,524), and New York (reach 60,217). These three regions account for the largest share of the active audience.

What other brands do Straight whiskey fans also like?

Beyond Straight whiskey itself, the audience over-indexes on Rye whiskey (49.89×), American whiskey (34.91×), Blended whiskey (28.45×), and Single malt whisky (25.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Straight whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.