Rascasse Audience Intelligence

Grain whisky Audience in United States

A data profile of the people who buy, follow and care about Grain whisky in United States — modelled from more than twelve digital signal sources. Grain whisky has an estimated audience of 568,186 people in United States.

#68among Alcohol in United States#10871among Topic in United States#1827in Food & Beverages

The average Grain whisky fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nathan Fielder, Taapsee Pannu, Blended malt whisky, with strongest over-indexing on Nathan Fielder (243.27× the country average).

Demographically, the Grain whisky audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grain whisky fan in United States is more male, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Nathan Fielder.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grain whisky profile in United States.

Audience size
568K
in United States
Gender
35.7%♀
64.3% male
Age
42.2
average years
Country rank
#33954
Topic in United States
Fig. 01

Search interest · 12-month trend

+140%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grain whisky fans

35.7% are female, 64.3% are male, average age 42.2.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Grain whisky audience in United States
MetricValue
Female35.7%
Male64.3%
Average age42.2
Estimated audience size568,186
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Grain whisky audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3923%
40-4924%
50+24%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Grain whisky audience comes from United States.

Worldwide audience distribution share by country for Grain whisky
CountryShare
India22.1%
United States15.6%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grain whisky audience in United States is strongest.

Fig. 05

Top regions by affinity

Grain whisky fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.38×
02North Dakota~2K1.30×
03Vermont~1K1.29×
04South Dakota~2K1.23×
05Montana~2K1.20×
06Rhode Island~2K1.14×
07Maine~2K1.11×
08Delaware~2K1.11×
09Hawaii~3K1.10×
10New Hampshire~2K1.09×
11Idaho~3K1.06×
12West Virginia~3K1.05×
13Washington, District of Columbia~2K1.04×
14New Mexico~3K1.02×
15Mississippi~5K1.01×
16Nebraska~3K1.01×
17Utah~5K1.00×
18Arkansas~5K0.98×
19Iowa~5K0.97×
20Kansas~4K0.96×
21Kentucky~7K0.94×
22Oklahoma~6K0.94×
23Louisiana~7K0.93×
24Connecticut~5K0.93×
25Alabama~7K0.92×
26Oregon~6K0.92×
27Nevada~5K0.92×
28Missouri~8K0.91×
29South Carolina~8K0.90×
30Arizona~10K0.89×
31Wisconsin~8K0.89×
32Indiana~9K0.88×
33Colorado~8K0.88×
34Minnesota~7K0.88×
35Tennessee~10K0.87×
36Washington~10K0.87×
37Maryland~8K0.87×
38Michigan~10K0.85×
39Massachusetts~9K0.85×
40North Carolina~10K0.83×
41New Jersey~10K0.83×
42Georgia~10K0.82×
43Ohio~10K0.82×
44Virginia~10K0.82×
45Pennsylvania~20K0.80×
46Illinois~20K0.80×
47New York~20K0.76×
48Florida~30K0.73×
49Texas~40K0.72×
50California~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Grain whisky, United States
0.68×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grain whisky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grain whisky audience
#·InterestCategoryAffinity×
01Nathan FielderMovies & TV243.27×
02Taapsee PannuMovies & TV203.38×
03Indian whiskyFood & Beverages127.11×
04Blended malt whiskyFood & Beverages77.74×
05Wiener SchnitzelFood & Beverages76.88×
06Exploring (Learning for Life)Business & Career63.56×
07Sausage PartyMovies & TV36.97×
08Corn whiskeyFood & Beverages36.74×
09Malt whiskyFood & Beverages23.67×
10Japanese whiskyFood & Beverages21.49×
11Rye whiskeyFood & Beverages15.42×
12American whiskeyFood & Beverages11.46×
13Single malt whiskyFood & Beverages10.85×
14Tennessee whiskeyFood & Beverages10.22×
15ARCOCars & Mobility9.83×
16Irish whiskeyFood & Beverages9.73×
17Hot dogFood & Beverages9.55×
18Scotch whiskyFood & Beverages8.32×
19FarmerHome & Garden6.56×
20WhiskyFood & Beverages6.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grain whisky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grain whisky audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
ExtroversionTHRILL1.42×
TravellingTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grain whisky audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.01×
Design AffinityPREMIUM1.05×
DIY MentalityTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grain whisky have in United States?

Grain whisky has an estimated audience of 568,186 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grain whisky fans?

35.7% of Grain whisky fans are female, 64.3% are male, with an average age of 42.2 years.

03

Which brands do Grain whisky fans like most?

Grain whisky fans show strongest brand affinity for Nathan Fielder (243.27×), Taapsee Pannu (203.38×), and Blended malt whisky (77.74×) over the country average.

04

Where do Grain whisky fans live in United States?

Grain whisky fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Grain whisky fans also like?

Beyond Grain whisky itself, the audience over-indexes on Taapsee Pannu (203.38×), Blended malt whisky (77.74×), Indian whisky (127.11×), and Exploring (Learning for Life) (63.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Grain whisky audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grain whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →