Grain whisky Audience in United States

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Grain whisky has an estimated audience of 568,186 people in United States. 35.7% are female, 64.3% are male, average age 42.2. Top regions: New York, California, Texas. Top brand affinities: Nathan Fielder, Taapsee Pannu, Blended malt whisky, Indian whisky, Malt whisky.

The average Grain whisky fan in United States is 42.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Nathan Fielder, Taapsee Pannu, Blended malt whisky, with strongest over-indexing on Nathan Fielder (243.27× the country average). Demographically, the Grain whisky audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Grain whisky fans

Demographic split for Grain whisky audience in United States
MetricValue
Female35.7%
Male64.3%
Average age42.2
Estimated audience size568,186

Audience persona

The typical Grain whisky fan in United States is more male, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Nathan Fielder.

Top regions in United States

Top regions ranked by reach for Grain whisky in United States
RegionReachAffinity
New York22,0630.69×
California20,0210.32×
Texas15,5530.32×
Florida11,9620.31×
Ohio5,3200.3×
Illinois5,2640.28×
Pennsylvania5,0510.26×
Mississippi5,0211.07×
Michigan5,0020.34×
Arizona4,7910.41×
Indiana4,7870.46×
North Carolina4,7480.28×
Georgia4,7100.27×
Kentucky4,6510.65×
Tennessee4,6190.41×
Louisiana4,4650.61×
Arkansas4,4610.95×
Wisconsin4,3900.51×
Oklahoma4,3620.69×
Virginia4,3110.31×
Hawaii4,2661.75×
Alabama4,1560.52×
West Virginia4,1451.57×
Massachusetts4,1410.37×
Alaska4,1373.4×
Colorado4,0310.45×
Missouri4,0180.44×
Iowa3,9380.84×
South Carolina3,9310.46×
Kansas3,8290.86×
Idaho3,8281.34×
Washington3,7890.33×
New Jersey3,7440.26×
Rhode Island3,6652.03×
Montana3,6062.29×
South Dakota3,5592.71×
Maryland3,4850.36×
North Dakota3,4662.97×
New Hampshire3,4161.53×
Minnesota3,3990.42×
Wyoming3,3533.98×
Nebraska3,3451.17×
Connecticut3,3390.59×
New Mexico3,3271.17×
Nevada3,3160.6×
Maine3,2961.62×
Oregon3,2740.5×
Utah3,2540.64×
Vermont3,2443.25×
Delaware2,9541.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grain whisky audience
BrandAffinityCategory
Nathan Fielder243.27×Movies & TV
Taapsee Pannu203.38×Movies & TV
Blended malt whisky77.74×Food & Beverages
Indian whisky127.11×Food & Beverages
Malt whisky23.67×Food & Beverages
Exploring (Learning for Life)63.56×Business & Career
Sausage Party36.97×Movies & TV
Wiener Schnitzel76.88×Food & Beverages
Whisky6.43×Food & Beverages
Corn whiskey36.74×Food & Beverages
ARCO9.83×Cars & Mobility
Irish whiskey9.73×Food & Beverages
Single malt whisky10.85×Food & Beverages
Scotch whisky8.32×Food & Beverages
Hot dog9.55×Food & Beverages
Tennessee whiskey10.22×Food & Beverages
Japanese whisky21.49×Food & Beverages
Farmer6.56×Home & Garden
Rye whiskey15.42×Food & Beverages
American whiskey11.46×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grain whisky audience
TraitClusterScore
IndulgenceJOY2.91
PatriotismCONSERVATISM2.76
Risk AppetiteTHRILL1.56
Need for SecurityCONSERVATISM1.46
Convenience OrientationPREMIUM1.43
Career OrientationPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Grain whisky
CountryShare
India22.1%
United States15.6%
United Kingdom9.6%

See Grain whisky audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Grain whisky have in United States?

Grain whisky has an estimated audience of 568,186 people in United States, concentrated in New York and California.

What is the gender split and age of Grain whisky fans?

35.7% of Grain whisky fans are female, 64.3% are male, with an average age of 42.2 years.

Which brands do Grain whisky fans like most?

Grain whisky fans show strongest brand affinity for Nathan Fielder (243.27×), Taapsee Pannu (203.38×), and Blended malt whisky (77.74×) over the country average.

Where do Grain whisky fans live in United States?

Grain whisky fans in United States are most concentrated in New York (reach 22,063), California (reach 20,021), and Texas (reach 15,553). These three regions account for the largest share of the active audience.

What other brands do Grain whisky fans also like?

Beyond Grain whisky itself, the audience over-indexes on Taapsee Pannu (203.38×), Blended malt whisky (77.74×), Indian whisky (127.11×), and Malt whisky (23.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grain whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.