Hot dog Audience in United States

Hot dog logo

Hot dog has an estimated audience of 8,333,564 people in United States. 56.4% are female, 43.6% are male, average age 38.5. Top regions: New York, California, Texas. Top brand affinities: Five Guys, Burger King, Del Taco, Jack in the Box, Popeyes Louisiana Kitchen.

The average Hot dog fan in United States is 38.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Five Guys, Burger King, Del Taco, with strongest over-indexing on Five Guys (5.6× the country average). Demographically, the Hot dog audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Hot dog fans

Demographic split for Hot dog audience in United States
MetricValue
Female56.4%
Male43.6%
Average age38.5
Estimated audience size8,333,564

Audience persona

The typical Hot dog fan in United States is more female, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Five Guys.

Top regions in United States

Top regions ranked by reach for Hot dog in United States
RegionReachAffinity
New York1,167,3522.51×
California1,103,9021.2×
Texas799,3731.12×
Florida638,4071.13×
Illinois476,9891.72×
Pennsylvania308,6111.1×
North Carolina292,5521.17×
Georgia260,3231.01×
New Jersey256,7031.21×
Ohio253,9530.99×
Massachusetts222,3661.35×
Arizona216,8851.27×
Michigan208,6590.96×
Virginia208,0281.02×
Washington189,9601.14×
Tennessee162,3440.97×
Indiana152,2291×
Colorado140,6471.07×
South Carolina134,2731.07×
Maryland131,2470.92×
Wisconsin112,3610.9×
Missouri112,1910.84×
Alabama99,5740.86×
Oregon99,0301.04×
Nevada98,4581.22×
Minnesota97,5400.82×
Kentucky95,9720.92×
Louisiana93,5610.87×
Connecticut87,2471.04×
Oklahoma79,2330.86×
Utah74,3411×
Kansas63,1220.96×
Arkansas55,7790.81×
Iowa53,5770.78×
Mississippi50,0890.73×
Hawaii46,7461.3×
West Virginia42,2191.09×
New Mexico39,0460.93×
Nebraska34,7650.83×
Idaho32,1420.77×
Maine26,6860.89×
New Hampshire26,3170.8×
Washington, District of Columbia24,1330.96×
Rhode Island23,0620.87×
Delaware17,7850.77×
Montana15,4920.67×
Alaska14,1880.8×
South Dakota12,5560.65×
North Dakota12,3230.72×
Vermont11,2170.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot dog audience
BrandAffinityCategory
Five Guys5.6×Food & Beverages
Burger King2.69×Food & Beverages
Del Taco7.88×Food & Beverages
Jack in the Box3.98×Food & Beverages
Popeyes Louisiana Kitchen4.23×Food & Beverages
Texas Roadhouse2.13×Food & Beverages
White Castle (restaurant)6.09×Food & Beverages
Taco Bell2.12×Food & Beverages
Whataburger3.17×Food & Beverages
Chick-fil-A1.96×Food & Beverages
Subway2.08×Food & Beverages
KFC2.51×Food & Beverages
Hardee's4.96×Food & Beverages
Krystal (restaurant)9.68×Food & Beverages
AutoZone1.53×Cars & Mobility
LongHorn Steakhouse2.45×Food & Beverages
7-Eleven1.93×Shopping
Arby's2.38×Food & Beverages
Sonic Drive-In3.09×Food & Beverages
Buffalo Wild Wings1.75×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot dog audience
TraitClusterScore
Urban LifestyleOPEN1.38
Convenience OrientationPREMIUM1.3
ExtroversionTHRILL1.19
IndulgenceJOY1.18
Need for SecurityCONSERVATISM1.12
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Hot dog
CountryShare
United States41.3%
Brazil6.9%
Mexico3.4%

See Hot dog audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Hot dog have in United States?

Hot dog has an estimated audience of 8,333,564 people in United States, concentrated in New York and California.

What is the gender split and age of Hot dog fans?

56.4% of Hot dog fans are female, 43.6% are male, with an average age of 38.5 years.

Which brands do Hot dog fans like most?

Hot dog fans show strongest brand affinity for Five Guys (5.6×), Burger King (2.69×), and Del Taco (7.88×) over the country average.

Where do Hot dog fans live in United States?

Hot dog fans in United States are most concentrated in New York (reach 1,167,352), California (reach 1,103,902), and Texas (reach 799,373). These three regions account for the largest share of the active audience.

What other brands do Hot dog fans also like?

Beyond Hot dog itself, the audience over-indexes on Burger King (2.69×), Del Taco (7.88×), Jack in the Box (3.98×), and Popeyes Louisiana Kitchen (4.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.