Rascasse Audience Intelligence

Hot dog Audience in United States

A data profile of the people who buy, follow and care about Hot dog in United States — modelled from more than twelve digital signal sources. Hot dog has an estimated audience of 8,333,564 people in United States.

#32among Dish in United States#2647among Topic in United States#328in Food & Beverages

The average Hot dog fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Culver's, Popeyes Louisiana Kitchen, Five Guys, with strongest over-indexing on Culver's (5.56× the country average).

Demographically, the Hot dog audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot dog fan in United States is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Culver's.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot dog profile in United States.

Audience size
8.3M
in United States
Gender
56.4%♀
43.6% male
Age
38.5
average years
Country rank
#4247
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot dog fans

56.4% are female, 43.6% are male, average age 38.5.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Hot dog audience in United States
MetricValue
Female56.4%
Male43.6%
Average age38.5
Estimated audience size8,333,564
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Hot dog audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Hot dog audience comes from United States.

Worldwide audience distribution share by country for Hot dog
CountryShare
United States41.2%
Brazil6.9%
Mexico3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot dog fans by region: top regions in United States
#RegionReachAffinity×
01New York~900K1.92×
02Illinois~500K1.62×
03Massachusetts~200K1.41×
04Hawaii~50K1.32×
05Arizona~200K1.29×
06New Jersey~300K1.18×
07Nevada~90K1.16×
08California~1M1.14×
09North Carolina~300K1.13×
10Texas~800K1.11×
11Washington~200K1.11×
12West Virginia~40K1.10×
13Pennsylvania~300K1.09×
14South Carolina~100K1.08×
15Colorado~100K1.05×
16Oregon~100K1.05×
17Connecticut~90K1.05×
18Florida~600K1.04×
19Virginia~200K1.02×
20Indiana~200K1.02×
21Utah~80K1.02×
22Georgia~300K1.00×
23New Mexico~40K1.00×
24Kansas~60K0.99×
25Ohio~300K0.98×
26Michigan~200K0.94×
27Maine~30K0.94×
28Rhode Island~30K0.94×
29Washington, District of Columbia~20K0.94×
30Wisconsin~100K0.93×
31Alaska~20K0.93×
32Maryland~100K0.92×
33Kentucky~100K0.92×
34Nebraska~40K0.92×
35Tennessee~200K0.91×
36Oklahoma~80K0.91×
37Alabama~100K0.88×
38New Hampshire~30K0.87×
39Louisiana~90K0.86×
40Missouri~100K0.85×
41Delaware~20K0.85×
42Arkansas~60K0.84×
43Minnesota~100K0.83×
44Idaho~30K0.83×
45Vermont~10K0.83×
46Iowa~50K0.80×
47North Dakota~10K0.80×
48South Dakota~20K0.79×
49Mississippi~50K0.77×
50Montana~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Hot dog, United States
0.76×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot dog audience
#·InterestCategoryAffinity×
01Krystal (restaurant)Food & Beverages9.68×
02Del TacoFood & Beverages7.88×
03Church's ChickenFood & Beverages6.39×
04White Castle (restaurant)Food & Beverages6.09×
05Five GuysFood & Beverages5.60×
06Culver'sFood & Beverages5.56×
07Hardee'sFood & Beverages4.96×
08Carl's Jr.Food & Beverages4.74×
09Popeyes Louisiana KitchenFood & Beverages4.23×
10Jack in the BoxFood & Beverages3.98×
11WhataburgerFood & Beverages3.17×
12Burger KingFood & Beverages2.69×
13KFCFood & Beverages2.51×
14LongHorn SteakhouseFood & Beverages2.45×
15Texas RoadhouseFood & Beverages2.13×
16Taco BellFood & Beverages2.12×
17SubwayFood & Beverages2.08×
18Chick-fil-AFood & Beverages1.96×
19Wendy'sFood & Beverages1.92×
20McDonald'sFood & Beverages1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot dog audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.24×
Early Adopter MentalityPOWER1.15×
Family OrientationCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot dog audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.75×
TravellingTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot dog have in United States?

Hot dog has an estimated audience of 8,333,564 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hot dog fans?

56.4% of Hot dog fans are female, 43.6% are male, with an average age of 38.5 years.

03

Which brands do Hot dog fans like most?

Hot dog fans show strongest brand affinity for Culver's (5.56×), Popeyes Louisiana Kitchen (4.23×), and Five Guys (5.6×) over the country average.

04

Where do Hot dog fans live in United States?

Hot dog fans in United States are most concentrated in California (reach ~1M), New York (reach ~900K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Hot dog fans also like?

Beyond Hot dog itself, the audience over-indexes on Popeyes Louisiana Kitchen (4.23×), Five Guys (5.6×), Burger King (2.69×), and Del Taco (7.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hot dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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