Hot dog Audience in Germany
Hot dog has an estimated audience of 288,482 people in Germany. 57.4% are female, 42.6% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Whataburger, Baskin-Robbins, Carol (film), Sonic Drive-In, Grupo Arcor.
The average Hot dog fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Whataburger, Baskin-Robbins, Carol (film), with strongest over-indexing on Whataburger (36.11× the country average). Demographically, the Hot dog audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Hot dog fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 36.6 |
| Estimated audience size | 288,482 |
Audience persona
The typical Hot dog fan in Germany is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,318 | 0.94× |
| Bayern | 46,947 | 1.01× |
| Hessen | 39,899 | 1.81× |
| Baden-Württemberg | 38,915 | 0.99× |
| Niedersachsen | 27,023 | 0.96× |
| Berlin | 14,303 | 1.11× |
| Rheinland-Pfalz | 13,108 | 0.91× |
| Sachsen | 12,832 | 0.91× |
| Schleswig-Holstein | 10,891 | 1.05× |
| Hamburg | 8,191 | 1.26× |
| Brandenburg | 7,392 | 0.83× |
| Thüringen | 6,272 | 0.85× |
| Sachsen-Anhalt | 5,927 | 0.79× |
| Mecklenburg-Vorpommern | 4,440 | 0.81× |
| Saarland | 3,021 | 0.85× |
| Bremen | 2,265 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 36.11× | Food & Beverages |
| Baskin-Robbins | 39.36× | Food & Beverages |
| Carol (film) | 10.45× | Movies & TV |
| Sonic Drive-In | 40.94× | Food & Beverages |
| Grupo Arcor | 13.84× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Onion ring | 39.01× | Food & Beverages |
| Chef (film) | 13.73× | Movies & TV |
| Burger King | 2.22× | Food & Beverages |
| Popsicle | 16.36× | Food & Beverages |
| Goldies | 4.4× | Food & Beverages |
| Cheeseburger | 5.68× | Food & Beverages |
| Deutschrap | 2.8× | Music & Radio |
| Sausage | 4.04× | Food & Beverages |
| Clean Food | 14.47× | Food & Beverages |
| French fries | 3.61× | Food & Beverages |
| Five Guys | 4.54× | Food & Beverages |
| Burgermeister | 4.94× | Food & Beverages |
| McDonald's | 1.73× | Food & Beverages |
| Bread crumbs | 8.61× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.02 |
| Convenience Orientation | PREMIUM | 1.89 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Pet Ownership | JOY | 1.44 |
| Urban Lifestyle | OPEN | 1.43 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| Brazil | 6.9% |
| Mexico | 3.4% |
See Hot dog audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Hot dog have in Germany?
Hot dog has an estimated audience of 288,482 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hot dog fans?
57.4% of Hot dog fans are female, 42.6% are male, with an average age of 36.6 years.
Which brands do Hot dog fans like most?
Hot dog fans show strongest brand affinity for Whataburger (36.11×), Baskin-Robbins (39.36×), and Carol (film) (10.45×) over the country average.
Where do Hot dog fans live in Germany?
Hot dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,318), Bayern (reach 46,947), and Hessen (reach 39,899). These three regions account for the largest share of the active audience.
What other brands do Hot dog fans also like?
Beyond Hot dog itself, the audience over-indexes on Baskin-Robbins (39.36×), Carol (film) (10.45×), Sonic Drive-In (40.94×), and Grupo Arcor (13.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hot dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.