Rascasse Audience Intelligence

Bread crumbs Audience in Germany

A data profile of the people who buy, follow and care about Bread crumbs in Germany — modelled from more than twelve digital signal sources. Bread crumbs has an estimated audience of 348,861 people in Germany.

#5694among Topic in Germany#771in Food & Beverages

The average Bread crumbs fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include spicy food, Barry Gibb, Crunch Fitness, with strongest over-indexing on spicy food (31.3× the country average).

Demographically, the Bread crumbs audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bread crumbs fan in Germany is balanced, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for spicy food.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bread crumbs profile in Germany.

Audience size
349K
in Germany
Gender
52.4%♀
47.6% male
Age
42.3
average years
Country rank
#15558
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bread crumbs fans

52.4% are female, 47.6% are male, average age 42.3.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Bread crumbs audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age42.3
Estimated audience size348,861
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Bread crumbs audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3914%
40-4917%
50+34%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Bread crumbs audience comes from Germany.

Worldwide audience distribution share by country for Bread crumbs
CountryShare
United States37.3%
United Kingdom11.0%
Mexico7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bread crumbs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bread crumbs fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.30×
02Hamburg~10K1.27×
03Berlin~20K1.19×
04Hessen~30K1.18×
05Baden-Württemberg~50K1.15×
06Bremen~3K1.13×
07Bayern~60K1.11×
08Rheinland-Pfalz~20K1.06×
09Niedersachsen~30K1.01×
10Schleswig-Holstein~10K0.97×
11Saarland~4K0.95×
12Sachsen-Anhalt~7K0.78×
13Mecklenburg-Vorpommern~5K0.78×
14Sachsen~10K0.77×
15Brandenburg~8K0.77×
16Thüringen~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Bread crumbs, Germany
0.73×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bread crumbs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bread crumbs audience
#·InterestCategoryAffinity×
01Bank Negara IndonesiaBusiness & Career40.24×
02spicy foodFood & Beverages31.30×
03WhataburgerFood & Beverages23.00×
04Barry GibbMusic & Radio20.00×
05Crunch FitnessSports20.00×
06Home DeliveryFood & Beverages12.29×
07McCaféFood & Beverages11.15×
08Five GuysFood & Beverages9.05×
09Cuisine of the United StatesFood & Beverages8.65×
10Plant-based dietHealth8.28×
11Non-alcoholic beverageFood & Beverages6.67×
12Sunday BrunchKids & Family5.60×
13CateringFood & Beverages3.93×
14SubwayFood & Beverages3.18×
15NatureHome & Garden2.86×
16FamilyKids & Family2.72×
17EmailTechnology & Electronics2.50×
18VacationsTravel & Leisure2.30×
19TagesschauMovies & TV2.01×
20GermanyTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bread crumbs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bread crumbs audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.19×
Risk AppetiteTHRILL1.69×
SustainabilityBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bread crumbs audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
CreativityOPEN0.83×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bread crumbs have in Germany?

Bread crumbs has an estimated audience of 348,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bread crumbs fans?

52.4% of Bread crumbs fans are female, 47.6% are male, with an average age of 42.3 years.

03

Which brands do Bread crumbs fans like most?

Bread crumbs fans show strongest brand affinity for spicy food (31.3×), Barry Gibb (20×), and Crunch Fitness (20×) over the country average.

04

Where do Bread crumbs fans live in Germany?

Bread crumbs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bread crumbs fans also like?

Beyond Bread crumbs itself, the audience over-indexes on Barry Gibb (20×), Crunch Fitness (20×), McCafé (11.15×), and Home Delivery (12.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Bread crumbs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bread crumbs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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