A data profile of the people who buy, follow and care about Bread crumbs in United States — modelled from more than twelve digital signal sources. Bread crumbs has an estimated audience of 3,014,061 people in United States.
The average Bread crumbs fan in United States is 42.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Casserole, British cuisine, Hors d'oeuvre, with strongest over-indexing on Casserole (13.08× the country average).
Demographically, the Bread crumbs audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bread crumbs fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Casserole.
The key figures that characterise the Bread crumbs profile in United States.
59.0% are female, 41.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.8 |
| Estimated audience size | 3,014,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Bread crumbs audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.3% |
| United Kingdom | 11.0% |
| Mexico | 7.8% |
Where the Bread crumbs audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~500K | 1.47× | |
| 02 | New York | ~200K | 1.42× | |
| 03 | New Jersey | ~100K | 1.34× | |
| 04 | Hawaii | ~20K | 1.28× | |
| 05 | Massachusetts | ~80K | 1.27× | |
| 06 | Connecticut | ~40K | 1.27× | |
| 07 | Texas | ~300K | 1.23× | |
| 08 | Louisiana | ~50K | 1.19× | |
| 09 | Nevada | ~30K | 1.16× | |
| 10 | Illinois | ~100K | 1.14× | |
| 11 | Maryland | ~60K | 1.12× | |
| 12 | Washington | ~70K | 1.10× | |
| 13 | Florida | ~200K | 1.06× | |
| 14 | Georgia | ~100K | 1.06× | |
| 15 | Rhode Island | ~10K | 1.05× | |
| 16 | North Carolina | ~90K | 1.04× | |
| 17 | Pennsylvania | ~100K | 1.03× | |
| 18 | Michigan | ~80K | 1.03× | |
| 19 | Arizona | ~60K | 1.03× | |
| 20 | Alaska | ~7K | 1.03× | |
| 21 | Virginia | ~70K | 1.02× | |
| 22 | Utah | ~30K | 1.00× | |
| 23 | South Carolina | ~40K | 0.99× | |
| 24 | Mississippi | ~20K | 0.99× | |
| 25 | Delaware | ~8K | 0.99× | |
| 26 | North Dakota | ~6K | 0.99× | |
| 27 | Minnesota | ~40K | 0.98× | |
| 28 | Kansas | ~20K | 0.98× | |
| 29 | New Mexico | ~10K | 0.97× | |
| 30 | Alabama | ~40K | 0.96× | |
| 31 | Oregon | ~30K | 0.95× | |
| 32 | Oklahoma | ~30K | 0.95× | |
| 33 | Nebraska | ~10K | 0.95× | |
| 34 | Indiana | ~50K | 0.94× | |
| 35 | Idaho | ~10K | 0.94× | |
| 36 | Tennessee | ~60K | 0.92× | |
| 37 | Wisconsin | ~40K | 0.90× | |
| 38 | Arkansas | ~20K | 0.90× | |
| 39 | Iowa | ~20K | 0.90× | |
| 40 | New Hampshire | ~10K | 0.90× | |
| 41 | Kentucky | ~30K | 0.89× | |
| 42 | Washington, District of Columbia | ~8K | 0.89× | |
| 43 | South Dakota | ~6K | 0.89× | |
| 44 | Missouri | ~40K | 0.88× | |
| 45 | Colorado | ~40K | 0.88× | |
| 46 | Ohio | ~80K | 0.87× | |
| 47 | Maine | ~9K | 0.85× | |
| 48 | Montana | ~7K | 0.85× | |
| 49 | West Virginia | ~10K | 0.84× | |
| 50 | Vermont | ~4K | 0.84× |
The strongest cross-interests of the Bread crumbs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hamburger Mary's | Food & Beverages | 21.71× | ||
| 02 | Casserole | Food & Beverages | 13.08× | ||
| 03 | British cuisine | Food & Beverages | 6.40× | ||
| 04 | Finger food | Food & Beverages | 6.13× | ||
| 05 | Hors d'oeuvre | Food & Beverages | 5.79× | ||
| 06 | Buffalo wing | Food & Beverages | 4.63× | ||
| 07 | Vinegar | Food & Beverages | 4.18× | ||
| 08 | Shrimp | Food & Beverages | 3.45× | ||
| 09 | Microwave oven | Home & Garden | 3.04× | ||
| 10 | Dough | Food & Beverages | 2.71× | ||
| 11 | FedEx | Business & Career | 2.30× | ||
| 12 | CVS Pharmacy | Shopping | 2.27× | ||
| 13 | Grilling | Food & Beverages | 1.88× | ||
| 14 | Pizza Hut | Food & Beverages | 1.85× | ||
| 15 | Subway | Food & Beverages | 1.79× | ||
| 16 | Burger King | Food & Beverages | 1.74× | ||
| 17 | McDonald's | Food & Beverages | 1.69× | ||
| 18 | Chick-fil-A | Food & Beverages | 1.67× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Barbecue | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.82× | |
| Patriotism | CONSERVATISM | 1.66× | |
| Family Orientation | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.79× | |
| Pet Ownership | JOY | 0.83× |
Bread crumbs has an estimated audience of 3,014,061 people in United States, concentrated in California and Texas.
59.0% of Bread crumbs fans are female, 41.0% are male, with an average age of 42.8 years.
Bread crumbs fans show strongest brand affinity for Casserole (13.08×), British cuisine (6.4×), and Hors d'oeuvre (5.79×) over the country average.
Bread crumbs fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bread crumbs itself, the audience over-indexes on British cuisine (6.4×), Hors d'oeuvre (5.79×), Finger food (6.13×), and Buffalo wing (4.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bread crumbs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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