Hamburger Mary's Audience in United States

Hamburger Mary's logo

Hamburger Mary's has an estimated audience of 377,828 people in United States. 64.0% are female, 36.0% are male, average age 42.2. Top regions: California, Florida, Missouri. Top brand affinities: Super Castlevania IV, Pirateland Family Camping Resort, S.T.S., The Sims (video game), Wiener Schnitzel.

The average Hamburger Mary's fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Missouri. Top brand affinities include Super Castlevania IV, Pirateland Family Camping Resort, S.T.S., with strongest over-indexing on Super Castlevania IV (750.09× the country average). Demographically, the Hamburger Mary's audience skews more female with an average age of 42.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Hamburger Mary's fans

Demographic split for Hamburger Mary's audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.2
Estimated audience size377,828

Audience persona

The typical Hamburger Mary's fan in United States is more female, around 42.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Super Castlevania IV.

Top regions in United States

Top regions ranked by reach for Hamburger Mary's in United States
RegionReachAffinity
California167,6344.03×
Florida70,3142.75×
Missouri47,5627.81×
Texas45,2031.39×
Colorado41,2196.92×
Kansas29,5599.93×
Ohio23,8542.05×
Illinois18,3241.46×
Nevada12,0983.31×
Wisconsin5,9191.04×
Michigan5,5810.56×
Georgia4,4000.38×
New York3,9780.19×
Arizona3,2570.42×
Washington2,3800.31×
North Carolina2,2550.2×
Pennsylvania2,2470.18×
Indiana1,8340.27×
Tennessee1,7720.23×
Virginia1,7350.19×
Oregon1,6880.39×
Massachusetts1,4220.19×
New Jersey1,3020.14×
Oklahoma1,2670.3×
Iowa1,2270.39×
Minnesota1,1990.22×
South Carolina1,1830.21×
Maryland1,0610.16×
Nebraska1,0330.55×
Louisiana1,0280.21×
Kentucky1,0220.22×
Alabama9350.18×
Arkansas7820.25×
Utah7670.23×
Hawaii6510.4×
New Mexico6090.32×
Connecticut5240.14×
Mississippi4860.16×
Idaho4310.23×
Washington, District of Columbia3180.28×
West Virginia2600.15×
Wyoming2460.44×
New Hampshire2410.16×
Montana2260.22×
Rhode Island2240.19×
Maine2240.17×
South Dakota2050.23×
Alaska1520.19×
North Dakota1450.19×
Vermont1270.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamburger Mary's audience
BrandAffinityCategory
Super Castlevania IV750.09×Games
Pirateland Family Camping Resort476.32×
S.T.S.166.75×Music & Radio
The Sims (video game)56.24×Games
Wiener Schnitzel149.81×Food & Beverages
Merano248.64×Travel & Leisure
ARCO17.71×Cars & Mobility
DeviantArt9.94×Internet & Social Media
Kuchenne rewolucje409.28×Movies & TV
Bread crumbs21.71×Food & Beverages
Girlfriend (magazine)11.68×Kids & Family
Paris Is Burning (film)44.85×
Hot dog9.55×Food & Beverages
Kota Bharu101.02×Travel & Leisure
Andreas Gabalier166.75×Music & Radio
Singles Day32.39×Politics & Society
Austrian cuisine45.22×Food & Beverages
Cher8.91×Music & Radio
Made in USA4.65×Business & Career
abc79.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamburger Mary's audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.22
Family OrientationCONSERVATISM2.22
ExtroversionTHRILL1.77
Community OrientationOPEN1.71
Urban LifestyleOPEN1.58
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Hamburger Mary's
CountryShare
United States88.6%
China2.2%
Taiwan2.0%

See Hamburger Mary's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Hamburger Mary's have in United States?

Hamburger Mary's has an estimated audience of 377,828 people in United States, concentrated in California and Florida.

What is the gender split and age of Hamburger Mary's fans?

64.0% of Hamburger Mary's fans are female, 36.0% are male, with an average age of 42.2 years.

Which brands do Hamburger Mary's fans like most?

Hamburger Mary's fans show strongest brand affinity for Super Castlevania IV (750.09×), Pirateland Family Camping Resort (476.32×), and S.T.S. (166.75×) over the country average.

Where do Hamburger Mary's fans live in United States?

Hamburger Mary's fans in United States are most concentrated in California (reach 167,634), Florida (reach 70,314), and Missouri (reach 47,562). These three regions account for the largest share of the active audience.

What other brands do Hamburger Mary's fans also like?

Beyond Hamburger Mary's itself, the audience over-indexes on Pirateland Family Camping Resort (476.32×), S.T.S. (166.75×), The Sims (video game) (56.24×), and Wiener Schnitzel (149.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamburger Mary's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.