Rascasse Audience Intelligence

Hamburger Mary's Target Market in United States

A data profile of the people who buy, follow and care about Hamburger Mary's in United States — modelled from more than twelve digital signal sources. Hamburger Mary's has an estimated audience of 380,794 people in United States.

#4424among Brand in United States#2235in Food & Beverages

The average Hamburger Mary's fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Missouri.

Top brand affinities include Super Castlevania IV, Pirateland Family Camping Resort, S.T.S., with strongest over-indexing on Super Castlevania IV (750.09× the country average).

Demographically, the Hamburger Mary's audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamburger Mary's fan in United States is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Super Castlevania IV.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamburger Mary's profile in United States.

Audience size
381K
in United States
Gender
64.0%♀
36.0% male
Age
42.2
average years
Country rank
#42724
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hamburger Mary's

64.0% are female, 36.0% are male, average age 42.2.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Hamburger Mary's audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.2
Estimated audience size380,794
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Hamburger Mary's audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4927%
50+22%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Hamburger Mary's audience comes from United States.

Worldwide audience distribution share by country for Hamburger Mary's
CountryShare
United States88.5%
China2.2%
Taiwan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamburger Mary's audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamburger Mary's customers by region in United States
#RegionReachAffinity×
01Kansas~30K9.82×
02Missouri~50K7.66×
03Colorado~40K6.44×
04California~200K4.04×
05Nevada~10K2.85×
06Florida~60K2.52×
07Illinois~20K1.73×
08Ohio~20K1.71×
09Wisconsin~6K0.97×
10Alaska<1K0.90×
11Vermont<1K0.90×
12North Dakota<1K0.88×
13Delaware<1K0.87×
14Texas~30K0.86×
15South Dakota<1K0.86×
16Montana<1K0.85×
17Rhode Island~1K0.84×
18West Virginia~1K0.82×
19New Hampshire~1K0.82×
20Maine~1K0.81×
21Mississippi~2K0.77×
22Idaho~1K0.77×
23Hawaii~1K0.77×
24Nebraska~1K0.76×
25Washington, District of Columbia<1K0.75×
26New Mexico~1K0.74×
27Arkansas~2K0.70×
28Iowa~2K0.68×
29Connecticut~3K0.67×
30Louisiana~3K0.64×
31Oklahoma~3K0.64×
32Utah~2K0.64×
33Kentucky~3K0.62×
34Alabama~3K0.61×
35Oregon~3K0.61×
36Michigan~6K0.60×
37South Carolina~3K0.58×
38Arizona~4K0.56×
39Indiana~4K0.54×
40Minnesota~3K0.54×
41Tennessee~4K0.53×
42Maryland~3K0.53×
43Washington~4K0.50×
44Georgia~6K0.49×
45Massachusetts~4K0.49×
46New Jersey~4K0.46×
47Virginia~4K0.46×
48North Carolina~5K0.44×
49Pennsylvania~5K0.41×
50New York~7K0.33×
Fig. 06

Affinity by region

Affinity by region — Hamburger Mary's, United States
0.33×1.00×9.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamburger Mary's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamburger Mary's audience
#·InterestCategoryAffinity×
01Super Castlevania IVGames750.09×
02Pirateland Family Camping ResortTopic476.32×
03Kuchenne rewolucjeMovies & TV409.28×
04MeranoTravel & Leisure248.64×
05S.T.S.Music & Radio166.75×
06Andreas GabalierMusic & Radio166.75×
07Wiener SchnitzelFood & Beverages149.81×
08Kota BharuTravel & Leisure101.02×
09The Sims (video game)Games56.24×
10Austrian cuisineFood & Beverages45.22×
11Paris Is Burning (film)Movie / TV Show / Series44.85×
12Singles DayPolitics & Society32.39×
13Bread crumbsFood & Beverages21.71×
14ARCOCars & Mobility17.71×
15Girlfriend (magazine)Kids & Family11.68×
16DeviantArtInternet & Social Media9.94×
17abc7Movies & TV9.89×
18Hot dogFood & Beverages9.55×
19CherMusic & Radio8.91×
20Made in USABusiness & Career4.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamburger Mary's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamburger Mary's audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.50×
ExtroversionTHRILL1.32×
Urban LifestyleOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamburger Mary's audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
DIY MentalityTHRILL0.93×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hamburger Mary's's target market in United States?

Hamburger Mary's's target market in United States covers an estimated 380,794 people, concentrated in California and Florida.

02

What is the gender split and age of Hamburger Mary's customers?

64.0% of the Hamburger Mary's audience are female, 36.0% are male, with an average age of 42.2 years.

03

Which brands do Hamburger Mary's fans like most?

Hamburger Mary's fans show strongest brand affinity for Super Castlevania IV (750.09×), Pirateland Family Camping Resort (476.32×), and S.T.S. (166.75×) over the country average.

04

Where do Hamburger Mary's fans live in United States?

Hamburger Mary's fans in United States are most concentrated in California (reach ~200K), Florida (reach ~60K), and Missouri (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hamburger Mary's fans also like?

Beyond Hamburger Mary's itself, the audience over-indexes on Pirateland Family Camping Resort (476.32×), S.T.S. (166.75×), The Sims (video game) (56.24×), and Wiener Schnitzel (149.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Hamburger Mary's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamburger Mary's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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