Singles Day Audience in United States

Singles Day logo

Singles Day has an estimated audience of 585,791 people in United States. 64.7% are female, 35.3% are male, average age 32.5. Top regions: California, New York, Texas. Top brand affinities: Girlfriend (magazine), Vince Carter, Microsoft Edge, Jollibee, Social networking service.

The average Singles Day fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Girlfriend (magazine), Vince Carter, Microsoft Edge, with strongest over-indexing on Girlfriend (magazine) (42.38× the country average). Demographically, the Singles Day audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Singles Day fans

Demographic split for Singles Day audience in United States
MetricValue
Female64.7%
Male35.3%
Average age32.5
Estimated audience size585,791

Audience persona

The typical Singles Day fan in United States is more female, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Girlfriend (magazine).

Top regions in United States

Top regions ranked by reach for Singles Day in United States
RegionReachAffinity
California113,8741.77×
New York68,0492.08×
Texas55,1541.1×
Florida37,2590.94×
Illinois25,0261.28×
New Jersey20,2411.36×
Georgia18,8501.04×
Ohio18,4681.02×
Pennsylvania17,8600.91×
Virginia17,0981.2×
Washington16,8151.43×
Massachusetts16,1711.4×
North Carolina15,2610.87×
Michigan14,6170.95×
Arizona11,5950.97×
Maryland11,4981.14×
Indiana10,9621.02×
Colorado8,9950.97×
Tennessee8,7710.75×
Oregon7,6241.14×
Missouri7,3180.77×
Minnesota7,3070.87×
Wisconsin7,0420.8×
South Carolina6,6110.75×
Nevada6,4351.14×
Connecticut6,3181.08×
Alabama5,5110.67×
Kentucky5,3460.73×
Utah5,1050.97×
Louisiana4,9090.65×
Oklahoma4,7270.73×
Kansas4,0860.89×
Arkansas3,5350.73×
Iowa3,3500.69×
Mississippi3,3290.69×
Washington, District of Columbia3,3111.88×
Hawaii3,2521.29×
Idaho2,5380.86×
Nebraska2,2170.75×
New Mexico2,2060.75×
New Hampshire1,9880.86×
Rhode Island1,7600.94×
West Virginia1,6760.61×
Maine1,5990.76×
Alaska1,3871.11×
Delaware1,3850.86×
Montana1,2830.79×
Vermont1,1541.12×
South Dakota1,1510.85×
North Dakota1,1210.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Singles Day audience
BrandAffinityCategory
Girlfriend (magazine)42.38×Kids & Family
Vince Carter31.37×Sports
Microsoft Edge30.71×Technology & Electronics
Jollibee9.5×Food & Beverages
Social networking service3.34×Technology & Electronics
Bad Bunny5.22×Music & Radio
The Break-Up29.91×Movies & TV
African-American music3.6×Music & Radio
Audience3.61×Business & Career
Reddit3.17×Internet & Social Media
Andrew Dice Clay22.44×Movies & TV
Game consoles3.64×Technology & Electronics
Divorce party54.66×Home & Garden
pep.ph38.8×Internet & Social Media
Quezon City13.72×Travel & Leisure
Body modification5.11×Beauty & Wellness
No-fault divorce44.3×Kids & Family
makati city31.99×Travel & Leisure
Regions of the Philippines18.15×Politics & Society
OPM (band)14.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Singles Day audience
TraitClusterScore
Design AffinityPREMIUM1.84
Luxury OrientationPREMIUM1.65
SustainabilityBALANCE1.64
Price SensitivityPREMIUM1.64
IndulgenceJOY1.47
CreativityOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Singles Day
CountryShare
United States16.1%
France9.1%
United Kingdom6.8%

See Singles Day audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Singles Day have in United States?

Singles Day has an estimated audience of 585,791 people in United States, concentrated in California and New York.

What is the gender split and age of Singles Day fans?

64.7% of Singles Day fans are female, 35.3% are male, with an average age of 32.5 years.

Which brands do Singles Day fans like most?

Singles Day fans show strongest brand affinity for Girlfriend (magazine) (42.38×), Vince Carter (31.37×), and Microsoft Edge (30.71×) over the country average.

Where do Singles Day fans live in United States?

Singles Day fans in United States are most concentrated in California (reach 113,874), New York (reach 68,049), and Texas (reach 55,154). These three regions account for the largest share of the active audience.

What other brands do Singles Day fans also like?

Beyond Singles Day itself, the audience over-indexes on Vince Carter (31.37×), Microsoft Edge (30.71×), Jollibee (9.5×), and Social networking service (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Singles Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.