Rascasse Audience Intelligence

Singles Day Audience in United States

A data profile of the people who buy, follow and care about Singles Day in United States — modelled from more than twelve digital signal sources. Singles Day has an estimated audience of 586,730 people in United States.

#397among Event in United States#1914in Politics & Society

The average Singles Day fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Girlfriend (magazine), Vince Carter, Microsoft Edge, with strongest over-indexing on Girlfriend (magazine) (42.38× the country average).

Demographically, the Singles Day audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Singles Day fan in United States is more female, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Girlfriend (magazine).

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singles Day profile in United States.

Audience size
587K
in United States
Gender
64.7%♀
35.3% male
Age
32.5
average years
Country rank
#33257
Event in United States
Fig. 01

Search interest · 12-month trend

+156%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singles Day fans

64.7% are female, 35.3% are male, average age 32.5.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Singles Day audience in United States
MetricValue
Female64.7%
Male35.3%
Average age32.5
Estimated audience size586,730
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Singles Day audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Singles Day audience comes from United States.

Worldwide audience distribution share by country for Singles Day
CountryShare
United States16.1%
France9.1%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singles Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Singles Day fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K1.83×
02California~100K1.69×
03Washington, District of Columbia~3K1.48×
04Massachusetts~20K1.35×
05Washington~20K1.34×
06New Jersey~20K1.31×
07Illinois~20K1.21×
08Hawaii~3K1.14×
09Virginia~20K1.10×
10Oregon~7K1.09×
11Connecticut~6K1.06×
12Vermont~1K1.05×
13Maryland~10K1.04×
14Nevada~6K1.04×
15Texas~50K1.03×
16Utah~5K1.03×
17Alaska~1K1.03×
18Georgia~20K1.02×
19North Dakota~1K1.00×
20New Hampshire~2K0.99×
21Rhode Island~2K0.99×
22South Dakota~1K0.99×
23Ohio~20K0.98×
24Montana~2K0.98×
25Michigan~10K0.97×
26Indiana~10K0.97×
27Delaware~2K0.96×
28Florida~40K0.95×
29Colorado~9K0.95×
30Idaho~3K0.94×
31Arizona~10K0.93×
32Maine~2K0.93×
33Pennsylvania~20K0.92×
34Minnesota~8K0.92×
35Kansas~4K0.92×
36Nebraska~3K0.91×
37New Mexico~3K0.90×
38West Virginia~2K0.90×
39North Carolina~20K0.89×
40Arkansas~4K0.89×
41Wisconsin~8K0.88×
42Mississippi~4K0.88×
43Tennessee~10K0.86×
44Missouri~8K0.86×
45Oklahoma~6K0.86×
46Iowa~4K0.86×
47Kentucky~6K0.84×
48South Carolina~7K0.83×
49Louisiana~6K0.83×
50Alabama~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Singles Day, United States
0.80×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singles Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singles Day audience
#·InterestCategoryAffinity×
01Divorce partyHome & Garden54.66×
02No-fault divorceKids & Family44.30×
03Girlfriend (magazine)Kids & Family42.38×
04pep.phInternet & Social Media38.80×
05makati cityTravel & Leisure31.99×
06Vince CarterSports31.37×
07Microsoft EdgeTechnology & Electronics30.71×
08The Break-UpMovies & TV29.91×
09Andrew Dice ClayMovies & TV22.44×
10Regions of the PhilippinesPolitics & Society18.15×
11OPM (band)Music & Radio14.68×
12Quezon CityTravel & Leisure13.72×
13JollibeeFood & Beverages9.50×
14Bad BunnyMusic & Radio5.22×
15Body modificationBeauty & Wellness5.11×
16Game consolesTechnology & Electronics3.64×
17AudienceBusiness & Career3.61×
18African-American musicMusic & Radio3.60×
19Social networking serviceTechnology & Electronics3.34×
20RedditInternet & Social Media3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singles Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singles Day audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.68×
Luxury OrientationPREMIUM1.63×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singles Day audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.93×
Sports ActivityPOWER1.00×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Singles Day have in United States?

Singles Day has an estimated audience of 586,730 people in United States, concentrated in California and New York.

02

What is the gender split and age of Singles Day fans?

64.7% of Singles Day fans are female, 35.3% are male, with an average age of 32.5 years.

03

Which brands do Singles Day fans like most?

Singles Day fans show strongest brand affinity for Girlfriend (magazine) (42.38×), Vince Carter (31.37×), and Microsoft Edge (30.71×) over the country average.

04

Where do Singles Day fans live in United States?

Singles Day fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Singles Day fans also like?

Beyond Singles Day itself, the audience over-indexes on Vince Carter (31.37×), Microsoft Edge (30.71×), Jollibee (9.5×), and Social networking service (3.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Singles Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Singles Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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