Rascasse Audience Intelligence

Microsoft Edge Target Market in United States

A data profile of the people who buy, follow and care about Microsoft Edge in United States — modelled from more than twelve digital signal sources. Microsoft Edge has an estimated audience of 1,050,418 people in United States.

#2326among Brand in United States#723in Technology & Electronics

The average Microsoft Edge fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include My Horse, Charlie Parker, Jamie Carragher, with strongest over-indexing on My Horse (432.5× the country average).

Demographically, the Microsoft Edge audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microsoft Edge fan in United States is more male, around 35.2 years old, with strong Mindfulness tendencies and a notable affinity for My Horse.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Edge profile in United States.

Audience size
1.1M
in United States
Gender
33.3%♀
66.7% male
Age
35.2
average years
Country rank
#22909
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Edge

33.3% are female, 66.7% are male, average age 35.2.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Microsoft Edge audience in United States
MetricValue
Female33.3%
Male66.7%
Average age35.2
Estimated audience size1,050,418
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Microsoft Edge audience in United States
Age bracketShare%
16-1921%
20-2940%
30-3913%
40-499%
50+17%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Microsoft Edge audience comes from United States.

Worldwide audience distribution share by country for Microsoft Edge
CountryShare
United States15.5%
Japan8.1%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Edge audience in United States is strongest.

Fig. 05

Top regions by affinity

Microsoft Edge customers by region in United States
#RegionReachAffinity×
01Virginia~30K1.24×
02Georgia~40K1.20×
03Arkansas~10K1.19×
04South Carolina~20K1.17×
05Texas~100K1.16×
06Florida~80K1.16×
07Washington~20K1.11×
08Oklahoma~10K1.08×
09Alabama~20K1.07×
10Tennessee~20K1.06×
11North Carolina~30K1.05×
12Missouri~20K1.05×
13Louisiana~10K1.05×
14Kansas~8K1.05×
15Idaho~5K1.05×
16Ohio~30K1.04×
17Connecticut~10K1.03×
18Maryland~20K1.02×
19Kentucky~10K1.02×
20West Virginia~5K1.02×
21North Dakota~2K1.02×
22Pennsylvania~40K1.01×
23Michigan~30K1.01×
24Mississippi~9K1.01×
25Arizona~20K0.99×
26New York~60K0.98×
27Oregon~10K0.98×
28New Mexico~5K0.98×
29Washington, District of Columbia~3K0.98×
30New Hampshire~4K0.97×
31California~100K0.96×
32Illinois~30K0.96×
33New Jersey~30K0.96×
34Massachusetts~20K0.96×
35Indiana~20K0.96×
36Utah~9K0.96×
37Iowa~8K0.95×
38Nevada~9K0.94×
39Nebraska~5K0.93×
40Rhode Island~3K0.93×
41Montana~3K0.93×
42Colorado~10K0.92×
43Delaware~3K0.92×
44South Dakota~2K0.92×
45Alaska~2K0.92×
46Vermont~2K0.91×
47Wisconsin~10K0.90×
48Maine~3K0.88×
49Hawaii~4K0.87×
50Minnesota~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Microsoft Edge, United States
0.85×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Edge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Edge audience
#·InterestCategoryAffinity×
01My HorseMovie / TV Show / Series432.50×
02Antonis RemosMusic & Radio320.11×
03Empire Of The KopSports208.35×
04AGATHA ParisFashion & Accessoires159.33×
05Jamie CarragherSports134.65×
06Slots 88 FortunesGames116.21×
07Charlie ParkerMusic & Radio115.14×
08Top AppsWebsite / Newspaper / Magazine113.47×
09This Is AnfieldSports110.89×
10Daniel SturridgeSports110.76×
11high 5 casino real slotsGames110.56×
12PureVPNTechnology & Electronics110.20×
13ANT1Movies & TV101.11×
14GameStarGames77.64×
15OpenVPNTechnology & Electronics45.53×
16Soldier FieldSports37.27×
17G.E.M.Music & Radio27.81×
18Urdu poetryLiterature14.56×
19Safari (web browser)Technology & Electronics11.19×
20DuckDuckGoInternet & Social Media6.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Edge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Edge audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.30×
Luxury OrientationPREMIUM1.22×
Need for SecurityCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Edge audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
CreativityOPEN0.62×
Family OrientationCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Edge's target market in United States?

Microsoft Edge's target market in United States covers an estimated 1,050,418 people, concentrated in California and Texas.

02

What is the gender split and age of Microsoft Edge customers?

33.3% of the Microsoft Edge audience are female, 66.7% are male, with an average age of 35.2 years.

03

Which brands do Microsoft Edge fans like most?

Microsoft Edge fans show strongest brand affinity for My Horse (432.5×), Charlie Parker (115.14×), and Jamie Carragher (134.65×) over the country average.

04

Where do Microsoft Edge fans live in United States?

Microsoft Edge fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Edge fans also like?

Beyond Microsoft Edge itself, the audience over-indexes on Charlie Parker (115.14×), Jamie Carragher (134.65×), G.E.M. (27.81×), and Top Apps (113.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Microsoft Edge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Edge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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