Microsoft Edge Audience in United States

Microsoft Edge logo

Microsoft Edge has an estimated audience of 1,029,372 people in United States. 33.3% are female, 66.7% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: My Horse, Charlie Parker, Jamie Carragher, Top Apps, G.E.M..

The average Microsoft Edge fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include My Horse, Charlie Parker, Jamie Carragher, with strongest over-indexing on My Horse (432.5× the country average). Demographically, the Microsoft Edge audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Microsoft Edge fans

Demographic split for Microsoft Edge audience in United States
MetricValue
Female33.3%
Male66.7%
Average age35.2
Estimated audience size1,029,372

Audience persona

The typical Microsoft Edge fan in United States is more male, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for My Horse.

Top regions in United States

Top regions ranked by reach for Microsoft Edge in United States
RegionReachAffinity
California118,2681.04×
Texas100,5831.14×
Florida85,3441.22×
New York61,3531.07×
Georgia38,3551.21×
Illinois35,6721.04×
Pennsylvania34,8221×
Virginia33,4381.33×
Ohio33,2401.05×
North Carolina32,2241.04×
Michigan27,9551.04×
New Jersey25,8260.99×
Washington24,3951.18×
Tennessee22,3901.08×
Arizona21,4771.02×
Massachusetts20,8251.03×
Maryland18,4541.04×
Indiana18,4420.98×
Missouri17,2611.04×
Colorado16,2671×
South Carolina16,0691.04×
Alabama14,4371×
Wisconsin14,0730.91×
Louisiana14,0671.06×
Minnesota13,0810.89×
Kentucky12,9031×
Oregon12,2731.04×
Oklahoma11,8421.04×
Connecticut10,7921.05×
Nevada9,1630.92×
Arkansas8,7791.04×
Utah8,6770.94×
Iowa8,4581×
Mississippi8,4060.99×
Kansas7,7950.96×
Idaho5,2021.01×
West Virginia4,7821×
Nebraska4,6150.89×
New Mexico4,4510.86×
Hawaii3,9350.89×
New Hampshire3,8250.94×
Washington, District of Columbia3,1841.03×
Maine3,1480.85×
Rhode Island3,1440.96×
Montana2,6280.92×
Delaware2,5630.9×
South Dakota2,0420.86×
North Dakota1,9820.94×
Alaska1,9120.87×
Vermont1,5200.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microsoft Edge audience
BrandAffinityCategory
My Horse432.5×
Charlie Parker115.14×Music & Radio
Jamie Carragher134.65×Sports
Top Apps113.47×
G.E.M.27.81×Music & Radio
This Is Anfield110.89×Sports
Slots 88 Fortunes116.21×Games
Empire Of The Kop208.35×Sports
AGATHA Paris159.33×Fashion & Accessoires
Antonis Remos320.11×Music & Radio
PureVPN110.2×Technology & Electronics
ANT1101.11×Movies & TV
Soldier Field37.27×Sports
high 5 casino real slots110.56×Games
Safari (web browser)11.19×Technology & Electronics
Daniel Sturridge110.76×Sports
DuckDuckGo6.96×Internet & Social Media
OpenVPN45.53×Technology & Electronics
Urdu poetry14.56×Literature
GameStar77.64×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microsoft Edge audience
TraitClusterScore
Need for SecurityCONSERVATISM5.44
Early Adopter MentalityPOWER2.31
Convenience OrientationPREMIUM1.56
SustainabilityBALANCE1.48
PatriotismCONSERVATISM1.47
Career OrientationPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Microsoft Edge
CountryShare
United States15.6%
Japan8.2%
China6.6%

See Microsoft Edge audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Microsoft Edge have in United States?

Microsoft Edge has an estimated audience of 1,029,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Microsoft Edge fans?

33.3% of Microsoft Edge fans are female, 66.7% are male, with an average age of 35.2 years.

Which brands do Microsoft Edge fans like most?

Microsoft Edge fans show strongest brand affinity for My Horse (432.5×), Charlie Parker (115.14×), and Jamie Carragher (134.65×) over the country average.

Where do Microsoft Edge fans live in United States?

Microsoft Edge fans in United States are most concentrated in California (reach 118,268), Texas (reach 100,583), and Florida (reach 85,344). These three regions account for the largest share of the active audience.

What other brands do Microsoft Edge fans also like?

Beyond Microsoft Edge itself, the audience over-indexes on Charlie Parker (115.14×), Jamie Carragher (134.65×), Top Apps (113.47×), and G.E.M. (27.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Edge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.