G.E.M. Audience in United States

G.E.M. logo

G.E.M. has an estimated audience of 2,119,955 people in United States. 56.7% are female, 43.3% are male, average age 36.2. Top regions: California, New York, Texas. Top brand affinities: Queens College, City University of New York, Combat sport, Georgia Southern Eagles football, Historic site, Captain America (1990 film).

The average G.E.M. fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Queens College, City University of New York, Combat sport, Georgia Southern Eagles football, with strongest over-indexing on Queens College, City University of New York (102.18× the country average). Demographically, the G.E.M. audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of G.E.M. fans

Demographic split for G.E.M. audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.2
Estimated audience size2,119,955

Audience persona

The typical G.E.M. fan in United States is more female, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for G.E.M. in United States
RegionReachAffinity
California307,1031.32×
New York190,2511.61×
Texas187,9801.03×
Florida147,0631.02×
Georgia77,8531.19×
New Jersey77,1511.43×
Illinois72,1191.02×
Pennsylvania67,9610.95×
North Carolina67,5551.06×
Ohio60,4310.93×
Virginia56,0871.09×
Michigan52,0550.94×
Massachusetts50,4661.21×
Washington49,9581.17×
Arizona44,3721.03×
Tennessee38,4100.9×
Maryland37,1411.02×
Indiana35,3770.91×
Colorado31,7330.95×
Missouri28,3510.83×
Alabama28,0960.95×
Oregon26,9711.11×
Minnesota26,5320.87×
South Carolina26,0270.82×
Wisconsin25,6990.81×
Louisiana25,0700.92×
Utah24,3651.28×
Connecticut21,5541.01×
Kentucky21,1630.8×
Nevada20,6381.01×
Oklahoma20,0510.85×
Kansas14,7040.88×
Arkansas14,1190.81×
Iowa13,5930.78×
Mississippi13,4440.77×
Idaho12,8861.21×
Hawaii11,0781.22×
Rhode Island9,7361.44×
New Mexico9,4310.89×
Nebraska9,0100.85×
Washington, District of Columbia8,6851.36×
Maine7,6951.01×
West Virginia7,6680.78×
New Hampshire6,8180.82×
Delaware6,4401.1×
Montana5,4090.92×
Alaska5,0051.1×
Vermont3,4230.92×
South Dakota3,3950.69×
North Dakota3,2650.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for G.E.M. audience
BrandAffinityCategory
Queens College, City University of New York102.18×Business & Career
Combat sport1.55×Sports
Georgia Southern Eagles football10.23×Sports
Historic site3.09×Arts & Culture
Captain America (1990 film)3.23×Movies & TV
UK garage3.84×Music & Radio
Elsword10.97×Games
Cam Ward2.53×Sports
Noodle (Gorillaz)2.31×Music & Radio
Bank account1.52×Business & Career
Nebraska Cornhuskers football2.16×Sports
Jesse Plemons1.98×Movies & TV
Home staging2.93×Home & Garden
Pro-Ject2.26×Music & Radio
Staycation1.78×Home & Garden
Stamp collecting2.49×Home & Garden
JDSU1.58×Business & Career
Wikia1.54×Internet & Social Media
Hocus Pocus2.08×Movies & TV
Vocal harmony1.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by G.E.M. audience
TraitClusterScore
Early Adopter MentalityPOWER1.36
Risk AppetiteTHRILL1.07
Luxury OrientationPREMIUM1.04
SpiritualityBALANCE1.01
Need for SecurityCONSERVATISM1
TravellingTHRILL0.98

Worldwide distribution

Worldwide audience distribution share by country for G.E.M.
CountryShare
India48.9%
Argentina12.5%
United States9.9%

See G.E.M. audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does G.E.M. have in United States?

G.E.M. has an estimated audience of 2,119,955 people in United States, concentrated in California and New York.

What is the gender split and age of G.E.M. fans?

56.7% of G.E.M. fans are female, 43.3% are male, with an average age of 36.2 years.

Which brands do G.E.M. fans like most?

G.E.M. fans show strongest brand affinity for Queens College, City University of New York (102.18×), Combat sport (1.55×), and Georgia Southern Eagles football (10.23×) over the country average.

Where do G.E.M. fans live in United States?

G.E.M. fans in United States are most concentrated in California (reach 307,103), New York (reach 190,251), and Texas (reach 187,980). These three regions account for the largest share of the active audience.

What other brands do G.E.M. fans also like?

Beyond G.E.M. itself, the audience over-indexes on Combat sport (1.55×), Georgia Southern Eagles football (10.23×), Historic site (3.09×), and Captain America (1990 film) (3.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for G.E.M.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.