Bubble tea Audience in United States

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Bubble tea has an estimated audience of 5,076,070 people in United States. 73.1% are female, 26.9% are male, average age 38.3. Top regions: New York, California, Texas. Top brand affinities: Yahoo!奇摩名人娛樂, Chinese television drama, F(x) (band), Din Tai Fung, Milk tea.

The average Bubble tea fan in United States is 38.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Yahoo!奇摩名人娛樂, Chinese television drama, F(x) (band), with strongest over-indexing on Yahoo!奇摩名人娛樂 (19.64× the country average). Demographically, the Bubble tea audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Bubble tea fans

Demographic split for Bubble tea audience in United States
MetricValue
Female73.1%
Male26.9%
Average age38.3
Estimated audience size5,076,070

Audience persona

The typical Bubble tea fan in United States is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Bubble tea in United States
RegionReachAffinity
New York862,9683.04×
California617,2061.11×
Texas455,7291.04×
Florida299,5540.87×
New Jersey285,8532.21×
Washington265,0172.6×
Illinois224,4051.33×
Pennsylvania223,6821.31×
Georgia198,9951.27×
Virginia184,6271.49×
Ohio182,1231.16×
Massachusetts168,2121.68×
North Carolina157,6621.03×
Maryland140,4911.61×
Michigan138,7091.05×
Tennessee93,9280.92×
Oregon92,4191.59×
Indiana73,7670.8×
Colorado71,4790.89×
Minnesota70,1520.96×
Missouri64,7300.79×
South Carolina63,8560.84×
Connecticut61,7711.21×
Arizona60,6550.59×
Wisconsin59,8770.78×
Louisiana49,7280.76×
Nevada41,6060.85×
Kentucky41,0880.65×
Alabama40,6070.57×
Oklahoma31,4000.56×
Washington, District of Columbia28,4701.87×
Utah27,7430.61×
Hawaii27,6441.27×
Iowa27,0400.65×
Kansas25,2190.63×
Arkansas23,8930.57×
Nebraska22,1910.87×
Mississippi21,0190.5×
Rhode Island20,0521.24×
New Hampshire15,2180.76×
New Mexico14,3150.56×
Maine13,6380.75×
Delaware12,6490.9×
West Virginia12,1180.51×
Idaho11,9450.47×
Alaska7,9680.73×
Montana7,1050.5×
Vermont6,5870.74×
South Dakota5,7250.49×
North Dakota4,4040.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bubble tea audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂19.64×Internet & Social Media
Chinese television drama20.4×Movies & TV
F(x) (band)13.13×Music & Radio
Din Tai Fung8.46×Food & Beverages
Milk tea34.67×Food & Beverages
Food and drink1.7×Food & Beverages
Cuisine2.11×Food & Beverages
Beauty1.75×Beauty & Wellness
Taiwanese cuisine22.47×Food & Beverages
Philippine cuisine19.5×Food & Beverages
Fitness and wellness1.57×Sports
Euphoria1.76×Movies & TV
Tea2.65×Food & Beverages
Food1.55×Food & Beverages
Superman1.7×Movies & TV
Beverages1.74×Food & Beverages
Matcha9.95×Food & Beverages
Movies1.51×Movies & TV
G.E.M. 鄧紫棋13.68×Music & Radio
Hong Kong-style milk tea50.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bubble tea audience
TraitClusterScore
Luxury OrientationPREMIUM3.95
ExtroversionTHRILL1.76
Risk AppetiteTHRILL1.7
SustainabilityBALANCE1.59
Early Adopter MentalityPOWER1.57
Healthy LifestyleBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Bubble tea
CountryShare
United States16.7%
Japan15.8%
Thailand7.1%

See Bubble tea audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Bubble tea have in United States?

Bubble tea has an estimated audience of 5,076,070 people in United States, concentrated in New York and California.

What is the gender split and age of Bubble tea fans?

73.1% of Bubble tea fans are female, 26.9% are male, with an average age of 38.3 years.

Which brands do Bubble tea fans like most?

Bubble tea fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (19.64×), Chinese television drama (20.4×), and F(x) (band) (13.13×) over the country average.

Where do Bubble tea fans live in United States?

Bubble tea fans in United States are most concentrated in New York (reach 862,968), California (reach 617,206), and Texas (reach 455,729). These three regions account for the largest share of the active audience.

What other brands do Bubble tea fans also like?

Beyond Bubble tea itself, the audience over-indexes on Chinese television drama (20.4×), F(x) (band) (13.13×), Din Tai Fung (8.46×), and Milk tea (34.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bubble tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.