Rascasse Audience Intelligence

Bubble tea Audience in United States

A data profile of the people who buy, follow and care about Bubble tea in United States — modelled from more than twelve digital signal sources. Bubble tea has an estimated audience of 5,076,070 people in United States.

#24among Beverage in United States#3759among Topic in United States#451in Food & Beverages

The average Bubble tea fan in United States is 38.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Chinese television drama, Din Tai Fung, Milk tea, with strongest over-indexing on Chinese television drama (20.4× the country average).

Demographically, the Bubble tea audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bubble tea fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Chinese television drama.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bubble tea profile in United States.

Audience size
5.1M
in United States
Gender
73.1%♀
26.9% male
Age
38.3
average years
Country rank
#6610
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bubble tea fans

73.1% are female, 26.9% are male, average age 38.3.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Bubble tea audience in United States
MetricValue
Female73.1%
Male26.9%
Average age38.3
Estimated audience size5,076,070
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Bubble tea audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Bubble tea audience comes from United States.

Worldwide audience distribution share by country for Bubble tea
CountryShare
United States16.6%
Japan15.7%
Thailand7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bubble tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Bubble tea fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K2.88×
02Washington~300K2.51×
03New Jersey~300K2.07×
04Washington, District of Columbia~30K1.76×
05Massachusetts~200K1.57×
06Maryland~100K1.54×
07Oregon~90K1.48×
08Virginia~200K1.44×
09Georgia~200K1.27×
10Pennsylvania~200K1.25×
11Rhode Island~20K1.25×
12Connecticut~60K1.22×
13Hawaii~30K1.22×
14Illinois~200K1.20×
15California~600K1.13×
16Ohio~200K1.06×
17Wyoming~8K1.06×
18Texas~400K0.99×
19Michigan~100K0.99×
20North Carolina~100K0.97×
21Nebraska~20K0.96×
22Delaware~10K0.96×
23Colorado~80K0.95×
24Minnesota~70K0.91×
25New Hampshire~20K0.91×
26Tennessee~90K0.89×
27Alaska~10K0.88×
28Nevada~40K0.84×
29Vermont~8K0.84×
30Florida~300K0.82×
31South Carolina~60K0.82×
32Maine~10K0.82×
33Missouri~60K0.78×
34Louisiana~50K0.77×
35Indiana~70K0.74×
36Wisconsin~60K0.74×
37Kansas~30K0.70×
38Kentucky~40K0.69×
39Montana~9K0.66×
40Iowa~30K0.64×
41Arkansas~30K0.63×
42New Mexico~20K0.63×
43Utah~30K0.62×
44West Virginia~10K0.61×
45South Dakota~7K0.61×
46Arizona~60K0.60×
47Oklahoma~30K0.59×
48Alabama~40K0.58×
49Mississippi~20K0.58×
50Idaho~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Bubble tea, United States
0.53×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bubble tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bubble tea audience
#·InterestCategoryAffinity×
01Hong Kong-style milk teaFood & Beverages50.69×
02Milk teaFood & Beverages34.67×
03TainanTravel & Leisure27.78×
04Taiwanese cuisineFood & Beverages22.47×
05Chinese television dramaMovies & TV20.40×
06Philippine cuisineFood & Beverages19.50×
07Taiwanese dramaMovies & TV13.33×
08F(x) (band)Music & Radio13.13×
09MatchaFood & Beverages9.95×
10Din Tai FungFood & Beverages8.46×
11TeaFood & Beverages2.65×
12Trader Joe'sShopping2.44×
13CuisineFood & Beverages2.11×
14BeautyBeauty & Wellness1.75×
15BeveragesFood & Beverages1.74×
16Food and drinkFood & Beverages1.70×
17SupermanMovies & TV1.70×
18Fitness and wellnessSports1.57×
19FoodFood & Beverages1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bubble tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bubble tea audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.09×
Design AffinityPREMIUM1.93×
ExtroversionTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bubble tea audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
DIY MentalityTHRILL1.00×
Quality AwarenessPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bubble tea have in United States?

Bubble tea has an estimated audience of 5,076,070 people in United States, concentrated in New York and California.

02

What is the gender split and age of Bubble tea fans?

73.1% of Bubble tea fans are female, 26.9% are male, with an average age of 38.3 years.

03

Which brands do Bubble tea fans like most?

Bubble tea fans show strongest brand affinity for Chinese television drama (20.4×), Din Tai Fung (8.46×), and Milk tea (34.67×) over the country average.

04

Where do Bubble tea fans live in United States?

Bubble tea fans in United States are most concentrated in New York (reach ~800K), California (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bubble tea fans also like?

Beyond Bubble tea itself, the audience over-indexes on Din Tai Fung (8.46×), Milk tea (34.67×), Food and drink (1.7×), and F(x) (band) (13.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Bubble tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bubble tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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