Rascasse Audience Intelligence

Philippine cuisine Audience in United States

A data profile of the people who buy, follow and care about Philippine cuisine in United States — modelled from more than twelve digital signal sources. Philippine cuisine has an estimated audience of 1,147,817 people in United States.

#49among Cuisine in United States#8201among Topic in United States#1225in Food & Beverages

The average Philippine cuisine fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New Jersey.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philippine cuisine profile in United States.

Audience size
1.1M
in United States
Gender
61.0%♀
39.0% male
Age
42.0
average years
Country rank
#21537
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philippine cuisine fans

61.0% are female, 39.0% are male, average age 42.0.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Philippine cuisine audience in United States
MetricValue
Female61.0%
Male39.0%
Average age42.0
Estimated audience size1,147,817
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Philippine cuisine audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Philippine cuisine audience comes from United States.

Worldwide audience distribution share by country for Philippine cuisine
CountryShare
Philippines29.0%
United States17.7%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philippine cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Philippine cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K3.60×
02New Jersey~90K3.02×
03Florida~200K2.43×
04California~200K1.90×
05North Carolina~50K1.48×
06Washington~30K1.31×
07Alaska~3K1.25×
08Vermont~2K1.22×
09North Dakota~3K1.16×
10South Dakota~3K1.15×
11Rhode Island~4K1.07×
12Delaware~3K1.07×
13West Virginia~6K1.04×
14Maine~4K1.04×
15Hawaii~5K1.03×
16New Hampshire~5K1.01×
17Idaho~6K0.99×
18Washington, District of Columbia~3K0.99×
19Nebraska~6K0.97×
20New Mexico~6K0.97×
21Mississippi~9K0.96×
22Kansas~9K0.95×
23Arkansas~9K0.94×
24Arizona~20K0.92×
25Iowa~9K0.92×
26Oklahoma~10K0.90×
27Utah~9K0.90×
28Louisiana~10K0.89×
29Kentucky~10K0.89×
30Connecticut~10K0.89×
31Nevada~10K0.89×
32Alabama~10K0.88×
33Wisconsin~10K0.87×
34Oregon~10K0.87×
35Missouri~20K0.86×
36South Carolina~10K0.86×
37Tennessee~20K0.85×
38Indiana~20K0.84×
39Minnesota~10K0.84×
40Maryland~20K0.83×
41Colorado~10K0.83×
42Massachusetts~20K0.81×
43Virginia~20K0.79×
44Michigan~20K0.78×
45Pennsylvania~30K0.77×
46Ohio~30K0.77×
47Georgia~30K0.76×
48Illinois~30K0.73×
49New York~40K0.66×
50Texas~60K0.62×
Fig. 06

Affinity by region

Affinity by region — Philippine cuisine, United States
0.62×1.00×3.60×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Philippine cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philippine cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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