Matcha Audience in United States

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Matcha has an estimated audience of 3,825,289 people in United States. 68.4% are female, 31.6% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Food and drink, Shoes, Hair products, Restaurants.

The average Matcha fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Food and drink, Shoes, with strongest over-indexing on Yahoo!奇摩名人娛樂 (4.59× the country average). Demographically, the Matcha audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Matcha fans

Demographic split for Matcha audience in United States
MetricValue
Female68.4%
Male31.6%
Average age37.5
Estimated audience size3,825,289

Audience persona

The typical Matcha fan in United States is more female, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Matcha in United States
RegionReachAffinity
California938,8962.23×
Texas474,7171.44×
New York400,2101.87×
Florida303,3551.17×
Illinois153,7511.21×
Pennsylvania133,2491.03×
Georgia125,6701.07×
New Jersey115,0121.18×
North Carolina113,2910.98×
Washington112,1241.46×
Virginia106,9521.15×
Ohio99,1730.84×
Massachusetts96,4771.28×
Michigan93,8560.94×
Arizona77,5610.99×
Maryland75,4431.15×
Tennessee66,7860.87×
Colorado58,5560.97×
Indiana57,6720.83×
Minnesota53,1120.97×
Missouri52,4430.85×
Oregon51,1841.17×
South Carolina47,4440.82×
Nevada46,6991.26×
Wisconsin45,5170.79×
Louisiana44,7770.91×
Connecticut37,1400.97×
Utah36,6621.07×
Oklahoma36,1060.85×
Hawaii35,7292.17×
Kentucky35,5340.74×
Alabama33,2010.62×
Arkansas26,0230.83×
Kansas25,9680.86×
Iowa24,0250.76×
Mississippi20,5480.65×
New Mexico17,0190.89×
Washington, District of Columbia16,3631.42×
Idaho15,3350.8×
Nebraska14,9750.78×
New Hampshire13,1330.87×
West Virginia11,4000.64×
Maine11,0260.8×
Rhode Island10,7290.88×
Montana8,0210.76×
Delaware7,9020.75×
South Dakota6,0450.68×
Alaska5,8250.71×
Vermont5,1920.77×
North Dakota5,0390.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matcha audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂4.59×Internet & Social Media
Food and drink1.54×Food & Beverages
Shoes1.97×Fashion & Accessoires
Hair products1.95×Beauty & Wellness
Restaurants1.55×Food & Beverages
Philippine cuisine15.16×Food & Beverages
Sales promotion1.53×Shopping
Tea1.79×Food & Beverages
Green tea4.82×Food & Beverages
Macy's1.69×Shopping
Starbucks1.64×Food & Beverages
Whole Foods Market1.63×Shopping
Nordstrom rack1.89×Fashion & Accessoires
Sephora1.62×Shopping
Nordstrom1.56×Shopping
Self care1.68×Health
Anthropologie2.28×Shopping
Aritzia2.61×Fashion & Accessoires
Anime convention2.01×Literature
ULTA Beauty1.67×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matcha audience
TraitClusterScore
SustainabilityBALANCE2.22
Design AffinityPREMIUM1.9
Healthy LifestyleBALANCE1.7
Sports ActivityPOWER1.56
IndulgenceJOY1.55
Price SensitivityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Matcha
CountryShare
Japan31.6%
United States10.1%
Taiwan7.9%

See Matcha audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Matcha have in United States?

Matcha has an estimated audience of 3,825,289 people in United States, concentrated in California and Texas.

What is the gender split and age of Matcha fans?

68.4% of Matcha fans are female, 31.6% are male, with an average age of 37.5 years.

Which brands do Matcha fans like most?

Matcha fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (4.59×), Food and drink (1.54×), and Shoes (1.97×) over the country average.

Where do Matcha fans live in United States?

Matcha fans in United States are most concentrated in California (reach 938,896), Texas (reach 474,717), and New York (reach 400,210). These three regions account for the largest share of the active audience.

What other brands do Matcha fans also like?

Beyond Matcha itself, the audience over-indexes on Food and drink (1.54×), Shoes (1.97×), Hair products (1.95×), and Restaurants (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matcha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.